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Markets
An in-depth analysis of a particular consumer market, with actionable insights
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...
Pop Culture & Media
:
Romance
:
Hollywood
Markets
Homely Hospitality
Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality
:
Gen Z
:
Supper Club
Markets
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth
:
Gen Z Canada
:
Gen Z
Markets
The Sexuwellness Women’s Market
The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health
:
Sexual Education
:
Digital Intimacy
Markets
Streaming’s Next Frontier
From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming
:
Netflix
:
TV Streaming
Markets
Cultural Capital
As Gen Z reshapes the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and...
FinTech
:
Gen Z
:
Fintok
Markets
Flavour Frenzy Market
Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.
Food
:
Drink
:
Flavour Trends
Markets
Anti-tourism Market
Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality
:
Society
:
Pop-culture & Media
Markets
Designing Nightlife
Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design
:
Health & Wellness
:
Technology
Markets
Grief Rebranded
How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society
:
Death
:
Technology
Markets
Third Space Retail
Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail
:
Third Spaces
:
Community
Markets
SkipFit: The Health Revolution
New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and ...
Sport
:
Health
:
Wellness
Markets
Teen Menstrual Health
The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health
:
Wellness
:
Youth
Markets
State of Luxury: Australia
Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia
:
Sustainability
:
Premiumisation
Markets
Post-hype Sneaker Market
The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...
Fashion
:
Fandom
:
Sneakers
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront.
Travel
:
Hospitality
:
Accessibility
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting S...
Singapore
:
Luxury
:
APAC Luxury Markets
Markets
Psychedelic Innovations
From new mental health treatments to thriving wellness tourism and functional foods, innovations in psychedelics are taking entire industries on a ...
Mental Health
:
Wellness
:
Psychedelic
Markets
Wellbeing Wear
Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...
Fashion
:
Health
:
Design
Markets
Gen Z Dating Futures
As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...
Youth
:
Dating
:
Identity
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