Markets

An in-depth analysis of a particular consumer market, with actionable insights

Mature Romance

Markets

Mature Romance

From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges...
Pop Culture & Media : Romance : Hollywood
Homely Hospitality

Markets

Homely Hospitality

Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality : Gen Z : Supper Club
Gen Z in Canada

Markets

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth : Gen Z Canada : Gen Z
The Sexuwellness Women’s Market

Markets

The Sexuwellness Women’s Market

The women’s sexual wellness market is undergoing a revolution, fuelled by technology, personalised products and shifting consumer demographics. Mee...
Sexual Health : Sexual Education : Digital Intimacy
Streaming’s Next Frontier

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming : Netflix : TV Streaming
Cultural Capital

Markets

Cultural Capital

As Gen Z reshapes the financial world with irreverence and creativity, fintech is transforming into a playground of memes, gamified investments and...
FinTech : Gen Z : Fintok
Flavour Frenzy Market 

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.  
Food : Drink : Flavour Trends
Anti-tourism Market

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality : Society : Pop-culture & Media
Designing Nightlife

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design : Health & Wellness : Technology
Grief Rebranded

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society : Death : Technology
Third Space Retail

Markets

Third Space Retail

Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail : Third Spaces : Community
SkipFit: The Health Revolution

Markets

SkipFit: The Health Revolution

New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and ...
Sport : Health : Wellness
Teen Menstrual Health

Markets

Teen Menstrual Health

The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health : Wellness : Youth
State of Luxury: Australia

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia : Sustainability : Premiumisation
Post-hype Sneaker Market

Markets

Post-hype Sneaker Market

The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...
Fashion : Fandom : Sneakers
The Rise of Inclusive Travel 

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront. 
Travel : Hospitality : Accessibility
State of Luxury: Singapore

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting S...
Singapore : Luxury : APAC Luxury Markets
Psychedelic Innovations

Markets

Psychedelic Innovations

From new mental health treatments to thriving wellness tourism and functional foods, innovations in psychedelics are taking entire industries on a ...
Mental Health : Wellness : Psychedelic
Wellbeing Wear

Markets

Wellbeing Wear

Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...
Fashion : Health : Design
Gen Z Dating Futures

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...
Youth : Dating : Identity
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