Markets

An in-depth analysis of a particular consumer market, with actionable insights

Anti-tourism Market

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...
Travel & Hospitality : Society : Pop-culture & Media
Designing Nightlife

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.
Design : Health & Wellness : Technology
Grief Rebranded

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society : Death : Technology
Third Space Retail

Markets

Third Space Retail

Brands are reshaping retail storefronts into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail : Third Spaces : Community
SkipFit: The Health Revolution

Markets

SkipFit: The Health Revolution

New research suggests that rope jumping can benefit brains and bones, adding science to the social media movement reframing skipping for Gen Z and ...
Sport : Health : Wellness
Teen Menstrual Health

Markets

Teen Menstrual Health

The conversation around teen menstrual health is changing. Gen Alpha are coming of age in an environment where cultural stigmas and traditional vie...
Health : Wellness : Youth
State of Luxury: Australia

Markets

State of Luxury: Australia

Australia’s luxury market is growing, with global brands scaling up and local labels making their mark in a competitive landscape.
Australia : Sustainability : Premiumisation
Post-hype Sneaker Market

Markets

Post-hype Sneaker Market

The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...
Fashion : Fandom : Sneakers
The Rise of Inclusive Travel 

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront. 
Travel : Hospitality : Accessibility
State of Luxury: Singapore

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting S...
Singapore : Luxury : APAC Luxury Markets
Psychedelic Innovations

Markets

Psychedelic Innovations

From new mental health treatments to thriving wellness tourism and functional foods, innovations in psychedelics are taking entire industries on a ...
Mental Health : Wellness : Psychedelic
Wellbeing Wear

Markets

Wellbeing Wear

Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...
Fashion : Health : Design
Gen Z Dating Futures

Markets

Gen Z Dating Futures

As consumers experience dating app fatigue, in-person social spaces, sports, and college communities are emerging as popular alternatives, making w...
Youth : Dating : Identity
Cruise Retail’s Mega-Opportunity

Markets

Cruise Retail’s Mega-Opportunity

Cruise retail is growing in line with the latest class of mega-ships. Brands are now exploring more seamless experiences for guests where culture a...
Retail : Travel : Hospitality
Redefining Travel Loyalty

Markets

Redefining Travel Loyalty

Airlines and hotels are shifting their loyalty strategies, embracing flexibility, personalisation and gamification to stay relevant to next-generat...
Travel : Loyalty : Airlines
Teens, Tech and Tapping Out

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology : Identities : Youth
Is Cocoa Past Its Sell-By Date?

Markets

Is Cocoa Past Its Sell-By Date?

Cocoa-free chocolate brands are in the spotlight as soaring cocoa prices and shortages lead to mounting challenges for the mainstream industry. 
Chocolate : Cocoa : Chocolate Market 
Neo-education Market

Markets

Neo-education Market

With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from AI-powered learning to culturally nuanced curricul...
Education : Youth : Technology
Indian Nuptials Re-imagined

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding.
India : Indian Wedding : Wedding Ceremony
Skintellectual Bodycare

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Bodycare : Health And Wellness
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