Need to Know

Barcelona – SEAT’s Lost&Sound app enables people to locate their friends at music festivals using augmented reality (AR).

To create the app, the Spanish car manufacturer worked with experiential innovation agency Wildbytes and Google, launching the app at Primavera Sound in Barcelona. Once a group of friends has installed the app, they can simply scan the festival space with their phone camera and an icon chosen by each individual will appear on their screen, helping to identify their location and distance within a crowd. Users can also send out a signal or request that their friends share their signal, which can be customised.

‘The goal was to create something awesome for festival-goers that was equally useful and cool,’ says Laia Zanon, director of creative production at Wildbytes Barcelona. ‘This app tries to combine both elements: the cool factor of augmented reality, with a solution to a key problem that festival-goers face.’

For more on how phygital solutions are responding to consumer needs in real time, explore our Programmable Realities macrotrend.

Hobart, Tasmania – Eat the Problem is an exhibition and cookbook focused on the world’s most invasive species of animals.

Created by artist Kirsha Kaechele, the conceptual project fuses art and food. The cookbook, for example, features a collection of recipes that suggests one way to combat the impact of animals that invade and degrade native ecologies is to eat them. Dishes include crispy-skin cane toad, snake jerky and mynah bird parfait.

An exhibition at The Museum of Old and New Art (MONA) in Tasmania celebrates the launch of the book, which includes contributions from contemporary artists and noted chefs, writers, scientists and philosophers. To accompany the exhibition, Vince Trim, MONA’s executive chef, has designed a menu that uses invasive species such as deer, sea urchin and thistle, transforming them into refined dishes for visitors.

In a similar vein, Carolien Niebling’s research project The Future Sausage explores how sustainability and culinary adventure don’t need to be mutually exclusive.

More than a third of US teenagers wake up during the night to check their phones, according to a new study by Common Sense Media. In more than half of cases, teenagers check their phones because they’ve received a notification or want to peruse social media.

Although they are stereotyped as phone addicts, nocturnal scrolling is not exclusive to Generation Z. The study found that roughly a quarter of parents wake to check their phones overnight, and 12% sleep with their mobile device in bed. The research also indicates that large numbers of consumers are ignoring sleep experts’ recommendations to avoid screen time before bed and during the night.

As we become more reliant on technology, there is an opportunity for technology brands to develop Disengaged Devices to wean us off our phones. Read our Resilience Culture macrotrend for more.