LSN : Daily Signals : Stat: Indian youth shun marriage and parenthood

Templo’s animated guides humanise asylum-seeking

Migrant Help animated guide by Templo

London – Templo design studio has created an animated guide for charity Migrant Help, which explains the various steps of the asylum process in the UK.

Templo's colourful guide aims to empower asylum-seekers by delivering information in a clear and concise way. Featuring animations and videos, the digital elements have been created in line with printed collateral that is intended to further support online information. The design of the guide, which aims to destigimatise the topic of asylum-seeking, also reflects societal impacts from the past year.

Explaining how the design has evolved over the past 12 months, Pali Palavathanan, co-founder and creative director at Templo, says: ‘We have gone through a general election, Brexit and now the Covid-19 pandemic. This has meant we’ve had to ensure the design approach is adaptive and responsive.’

Citizenship is changing as national markers of identity are upended by political shifts and globalisation. For more, read our New Bricolage Living macrotrend.

Glossier responds to Black Lives Matter movement

Glossier

US – Glossier has pledged £785,430 ($1m, €881,240) in support of the Black Lives Matter movement and black-owned beauty businesses.

Marking one of the first corporate donations of its kind, the company announced last week via Instagram that it would be donating £392,590 ($500,000, €440,555) to 'organisations combating racial injustice', and a further $500,000 to support black-owned businesses within its sector. The social media post detailed its decision to support organisations including Black Lives Matter, The Equal Justice Initiative and We Are The Protestors, among others.

Speaking about its decision to distribute some of its wealth among black-owned beauty brands, Glossier said: ‘In an effort to make an impact within our own industry, we will be allocating an additional $500,000 in the form of grants to black-owned beauty businesses – more details to come on this initiative in June.’

In our Civic Brands macrotrend, we explore other ways brands from the private and public sectors can collaborate to promote and work towards social good.

Veuve Clicquot is fostering female entrepreneurs

France – Veuve Clicquot has launched a mentorship programme in partnership with the Sista collective to support female entrepreneurs amid Covid-19.

The initiative brings together about 100 experts to mentor women and help them navigate their careers during this uncertain period. Mentors will include members of the Sista network and experts from Veuve Clicquot, as well as past winners of the Veuve Clicquot Bold Woman Award. Through the platform, each entrepreneur can connect with someone according to her specific needs and business decisions.

‘The world is going through an unprecedented crisis that shows our degree of interconnection, our dependence on each other, and there have been magnificent outbursts of solidarity,' says Tatiana Jama, co-founder of the Sista collective. ‘This crisis can accentuate gender inequalities or can be an opportunity to re-imagine tomorrow.’

As we explore in Female Futures, in recent years influential consumer and technology trends have challenged existing gender narratives.

Sista x Bold, France

Stat: Indian youth shun marriage and parenthood

Pluc TV, India

Many young Indians are not interested in traditional milestones like marriage and parenthood, according to data by YouGov-Min-CPR Millennial.

One in four young adults surveyed said they didn’t want to marry. Among Millennials in the study, 19% said they weren’t interested in either children or marriage, while 23% of Generation Z adults said they didn’t want children or marriage. The research identified financial insecurity as a key driver of this mindset, with richer Millennials more likely to become parents.

Young people in India are increasingly challenging both gender and cultural stereotypes, with women in particular taking control of their identity. In our interview with Atika Malik, chief operating officer at Cheil India, we discuss how Generation Z are deconstructing Asian femininity.