Market report: The Middle East

Often overlooked because of its geopolitical instability, the Middle East now represents a consumer market that can no longer be ignored. With an attractive youth demographic – making up 70% of the population – and a growing middle class, this part of the world is well set to fair the current global downturn better than other regions are. Here, LS:N Global goes behind the statistics to focus on the consumers, their mindsets, their leisure activities, their retail and technology pursuits, and the culture and design initiatives they influence.