News 01.07.2022

Need to Know

MAD raises the bar on social housing in Beijing, Walmart improves food access for seniors, and French luxury consumers drive conscious shopping.

MAD elevates social housing with a floating park

Courtyard Kindergarten by MAD Architects, Beijing

Beijing – Architecture studio MAD is breathing new life into conventional social housing, with a development in Beijing that connects 12 residential buildings by raised walkways and a floating park. The development in east Beijing, Baiziwan, is divided by roads into six areas that contain multiple apartment blocks. Unlike other housing solutions in the area, Baiziwan focuses on prioritising access to nature and communal areas.

The complex’s floating park features a looping red walking and running track, gyms, a badminton court, children's playgrounds, an eco-farm and a service centre. Each of these amenities are only accessible to residents, with the aim to bolster the livelihoods of people living in the complex. ‘[It is] very different from commercial housing, the apartment size is much smaller in social housing and you also have to control the cost,’ said Ma Yansong, founding partner at MAD. ‘By opening up the complex, increasing green space and vertical layout, it helps to improve people's sense of space.’

By embedding a focus on community and wellbeing, this project points to a future when urban areas will be increasingly designed to balance the needs of people and the planet.

Strategic opportunity

Urban developers should consider creating similar nature-focused and communal areas as part of buildings such as schools and hospitals

Sneakers made from invasive lionfish

P448 sneakers by Inversa Leathers, Paris P448 sneakers by Inversa Leathers, Paris
P448 sneakers by Inversa Leathers, Paris P448 sneakers by Inversa Leathers, Paris

Florida – Sustainable material start-up Inversa Leathers is on a mission to tackle invasive species while offering an alternative to exotic premium leathers. Its latest product launch arrives in partnership with Italian sneaker label P448, in the form of a pair of shoes created with lionfish, an invasive species that has been decimating marine wildlife habitats across the Pacific Ocean.

The sneakers, which are available in five colours, align with P448’s streamlined, understated and clean aesthetic. Besides the dyed fish leather on the heel of the shoe, there is no way to identify that it has been made using an invasive species. By creating a desirable product using lionfish leather, Inversa Leathers is also supporting communities most affected by the species.

‘A lot of the geographies, especially the lower-income Caribbean area, have no market at all [for lionfish] – and so this fish is not only destroying the coral reefs, which sustain these fishing cooperatives’ livelihoods, but they also can’t do anything about it, says Aarav Chavda, CEO of Inversa Leathers. While we have previously seen the use of plant-based leather alternatives, this innovation represents a new direction for material futures.

Strategic opportunity

Beyond plant-based alternatives, how can your company explore the opportunities that come with invasive species?

Walmart coordinates grocery needs for ageing relatives

US – The retailer is partnering with senior care app Avanlee Care to help families remotely coordinate grocery orders. While the app currently focuses on care coordination, medication adherence, and health and mood monitoring, Walmart is stepping in to integrate grocery fulfilment – recognising this as a key element in providing holistic care.

Through this partnership, Walmart is elevating its existing delivery services to suit the needs of seniors and their families. ‘Integrating online grocery ordering and delivery from Walmart into Avanlee Care further helps our care-givers access everything they need to support an ageing relative in one place,’ says Avanlee Christine, CEO and founder of Avanlee Care. ‘The delivery status tracking gives care-givers confidence that their relative has the food they need when they need it.’

In this way, the partnership aligns with the values of Neo-collectivism, a shift that explores the societal shift towards empathy, community and inter-generational care.

Avanlee app in collaboration with Walmart, US

Strategic opportunity

The retail sector should take inspiration from this partnership and similarly explore ways to build seamless care services into existing operations

Stat: Luxury consumers prioritise conscious shopping

Ganni spring/summer 2022, Denmark Ganni spring/summer 2022, Denmark

Consumer demand for conscious luxury products is growing, with some countries placing higher priority on sustainability than others. On luxury marketplace Farfetch, for example, France saw the highest global growth in conscious shopping in 2021, with a 149% year-on-year increase in gross merchandise volume (GMV).

According to Farfetch’s annual Conscious Luxury Trends report, consumers are continuing to shop more conscientiously, opting to buy pre-owned items or engaging with circular services. South Korea is also emerging as a significant sustainability market, with the biggest increase in pre-owned spending per item, up 116% year on year. ‘It’s clear from the data that consumer appetite for more conscious and circular ways of engaging with fashion continues to grow, and that brands are responding to the opportunities that this trend presents,’ explains Thomas Berry, senior director of sustainable business at Farfetch.

In response to the growing appetite for conscious products, companies are bolstering their sustainability offerings. The luxury market in France is particularly well placed to integrate more ethical products to fulfil the rising demand for such products.

Strategic opportunity

Shoppers are searching for conscious products online. In addition to creating separate sections for sustainable items, consider creating more sustainable websites by prioritising simplicity and lower resolution images

Previous News Articles
Camdom is the world’s first digital condom for safer intimacy

News

Camdom is the world’s first digital condom for safer intimacy

This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness : Technology : Pop-culture & Media
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Netflix new unveils Moments feature to save and share scenes

News

Netflix new unveils Moments feature to save and share scenes

Netflix has launched a new feature called Moments, allowing subscribers to bookmark, save and share their favourite scenes from shows and movies.
Technology : Pop-culture & Media : Society
Stat: Mars’ study reveals strong pet devotion

News

Stat: Mars’ study reveals strong pet devotion

Mars has unveiled ‘the largest global pet parent study to date’ of more than 20,000 pet owners across 20 countries.
Pets : Society : Retail
Samsonite’s new durable suitcase can survive travelling to the edge of space

News

Samsonite’s new durable suitcase can survive travelling to the edge of space

Samsonite has unveiled its latest innovation, the Proxis Space collection, setting new standards in travel gear with sustainability and advanced te...
Luxury : Travel & Hospitality : Design
The Saudi Investment Bank celebrates national identity with bespoke typeface

News

The Saudi Investment Bank celebrates national identity with bespoke typeface

The Saudi Investment Bank and creative agency Impact BBDO have launched I am Saudi, a campaign celebrating national heritage with a bespoke typeface.
Design : Advertising & Branding : Finance
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Society : US Elections : The Power Of Precision Micro-Influencing
Stat: Rapid increase in e-waste raises need for circular solutions

News

Stat: Rapid increase in e-waste raises need for circular solutions

As AI computing demands surge, researchers warn of unprecedented e-waste levels that could equate to discarding more than 10bn iPhones each year by...
Technology : Sustainability : Society
Emteq Labs unveils emotion-sensing smart eyewear

News

Emteq Labs unveils emotion-sensing smart eyewear

Brighton-based Emteq Labs has introduced Sense, a wearable technology innovation that uses nine optical sensors embedded in lightweight glasses to ...
Technology : Health & Wellness : Design
El Departamento turns Barcelona’s historic building into cultural learning hub

News

El Departamento turns Barcelona’s historic building into cultural learning hub

Architecture studio El Departamento, led by Alberto Eltini and Marina Martín, has repurposed Barcelona’s Casa Degli Italiani, a Renaissance-era bui...
Youth : Architecture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN