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In the Future Laboratory’s Leisure and Hospitality Futures Report, we identify a series of new leisure trends that are changing the way the hotel and hospitality industry must look, feel and behave. These new leisure landscapes are a response to customers’ growing desire for more authentic and intimate travel experiences – ones that truly target the individual, making every part of a journey more personal and meaningful. Such a 360-degree experience combines considered design with an unparalleled level of service.

By Jonathan Bell and Kate Franklin