The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the emotional impact that this can deliver.
By Hannah Robinson
:strip_exif():strip_icc()/201207%2F6080%2Fsection_thumb%2FMobile_by_Arnold_Goron_for_Isabel_Marant%2C_Paris.JPG)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/124314/sloterpark.jpg)
:strip_exif():strip_icc()/filestorage/images/124304/ph-00278.jpg)
:strip_exif():strip_icc()/filestorage/images/124302/resurface-surf-therapy-retreat-1.png)
:strip_exif():strip_icc()/filestorage/images/124279/2.jpg)
:strip_exif():strip_icc()/filestorage/images/124182/lupe-8.JPG)
:strip_exif():strip_icc()/filestorage/images/123990/knix-step-into-spring-break-with-the-new-leakproof-swim-collections-from-knix-and-kt-by-knix.jpg)
:strip_exif():strip_icc()/filestorage/images/123964/zim-r25-campaign-hi-res-11.jpg)
:strip_exif():strip_icc()/filestorage/images/123928/004-t90.jpg)
:strip_exif():strip_icc()/filestorage/images/123882/every-contractor-at-rsg-s-destinations-must-ensure-guest-experiences-take-a-universally-inclusive-approach.png)
:strip_exif():strip_icc()/filestorage/images/123858/screenshot-2024-10-04-at-08-39-07.png)