Swiss luxurians

The demands and desires of Swiss luxurians are hard to pin down because the affluent population is made up of a patchwork of national identities and cultures. The country is around 65% German-speaking, 20% French and 7% Italian. This diversity is further complicated by large numbers of well-heeled non-Swiss residents, and tens of thousands of staff of major international organisations such as the UN, sports bodies such as UEFA and multinational organisations.

By Thomas Rees and Peter Firth