News 20.07.2018

Need To Know

The jewellery store gets a reboot, gin that changes colour, Poland’s growing appetite for luxury.

Tiffany & Co opens an anti-luxury store

Tiffany & Co Style Studio, Covent Garden, London
Tiffany & Co Style Studio, Covent Garden, London
Tiffany & Co Style Studio, Covent Garden, London

London – The Style Studio, in Covent Garden, is a new concept store from jeweller Tiffany & Co that marks a departure from the brand’s traditional luxury retail proposition.

Featuring a fragrance vending machine and on-the-spot jewellery engraving and leather embossing, the store is encouraging a more playful way of interacting with the brand. The interiors are also a far cry from the typical luxury jeweller, with neon signs and walls printed with T logos and the brand’s trademark blue. Employees also have a new dress code – rather than wearing formal uniforms, they are encouraged to dress casually and can even wear sneakers.

The new store is the next step in the brand’s aim to re-imagine luxury for the younger generation. In May, Tiffany & Co created a song in partnership with Spotify to promote its latest collection, which featured 20-year-old actress Elle Fanning and an original rap by A$AP Ferg.

Old Curiosity experiments with colour-changing gin

The Old Curiosity, Scotland The Old Curiosity, Scotland
The Old Curiosity, Scotland The Old Curiosity, Scotland

Edinburgh – The Old Curiosity Distillery has created two new gin flavours that change colour when mixed with tonic water.

Expanding on the brand’s first collection of colour-changing gins, which were debuted in February, the two new flavours are Geranium & Mallow – made with juniper, coriander, and winter savoury – and Damask Rose, which includes the distilled petals of the damask rose flower.

Although the gins are clear in colour, they both turn a ‘powerful pink' when the tonic water is added. The limited edition bottles, which are bottled at 46% proof, will be available from Harvey Nichols.

Charles Spence, professor of experimental psychology at the University of Oxford, recently debated the efficacy of clear and coloured drinks, where he acknowledged the Instagrammable qualities of uniquely coloured beverages.

Future UK homes will all have electric car chargers

UK – According to the government’s Road to Zero report, new homes built in the UK will soon be required to include charging points for electric vehicles.

Insufficient charging stations is considered to be a main reason why electric cars have taken so long to be adopted on a mass scale, according to Bloomberg. With this new requirement, alongside a plan to install charging points in lampposts near on-street parking, prospective drivers will be more open to transitioning to an electric vehicle.

In addition, the UK is also introducing a £400 million fund for companies that produce charging points, preparing the country’s infrastructure for a future without carbon-polluting cars.

This requirement will transform the way cities approach mobility, as governments will have no option but to fully invest in the Renewable Energy Market.

Volvo One Tonne House & C30 Electric car

iFly introduces virtual reality to indoor skydiving

iFly Virtual Reality

Texas – The world’s largest indoor skydiving operator is integrating virtual reality (VR) into its flying experiences.

Thrill-seekers at iFly locations across the US can wear a VR headset during their simulated flying experience, combining the sensation of free-falling with hyper-realistic visuals. The usage of VR has given iFly skydivers the opportunity to experience the previously inaccessible locations, such as Dubai, Hawaii, Southern California or the Swiss Alps.

As VR has matured, the medium has struggled to find its place in the home due to the experience being somewhat isolating. However, as iFly exemplifies, the key to its success may lie in the leisure industry and the renaissance of the video game arcade.

The Polish luxury market is booming

According to economic journal Rzeczpospolita, Polish spending on luxury goods is growing twice as fast as its GDP. Although watches, alcohol and cosmetics are contributing to the growth, the fasted growing sector is high-end jewellery, including diamonds, especially from foreign producers. The value of goods exported by Italian jewellery brands to Poland grew 15% in 2016, according to the country’s Central Statistical Office.

Poland’s lucrative luxury market, although underrepresented, is on the rise. Keep an eye on our sector for the emerging luxurians that your brand should know about.

Thought-starter: Is the at-home hair colour kit due a refresh?

Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.

Colouring your hair has never been more popular – in a professional setting. With techniques such as ombré, balayage and rainbow-coloured hues dominating salon requests, at-home colour has struggled to be known for providing anything other than a messy but quick cover-up.

However, this is changing. Celebrity hair colourist Josh Wood launched his eponymous at-home line Josh Wood Colour system in February 2018. The ammonia and PPD-free products can be bought separately or together to build a suite of hair colouring tools and after care solutions.

Perhaps one of the greatest barriers to at-home colouring is the lack of expert help. But as more beauty brands embrace augmented reality, there is the potential to remake hair colouring tutorials. In autumn 2017, Redken collaborated with Perfect Corp to launch 75 professional hair colours through the company’s YouCam Makeup app, which lets users try different hair colours virtually.

Read the full Colour Refresh microtrend here.

Cult Hair by Infringe Magazine, photography by Panos Damaskinidis
Previous News Articles
Kia Europe turns road trips into sound journeys for visually impaired people

News

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes : Mobility : Pimp My Ride
Diriyah gets its own Pantone colour as part of cultural revival

News

Diriyah gets its own Pantone colour as part of cultural revival

The historic Saudi city of Diriyah now has a shade to call its own: Diriyah Tan.
Saudi Arabia : Diriyah : Diriyah Biennale
Stat: Consumers sacrifice dining and takeout amid inflation

News

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...
Stat : Stats : Spending
O Boticário launches sensual guide for female pleasure

News

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...
Beauty : Wellness : Brazil
Trendmood translates online clout into physical retail

News

Trendmood translates online clout into physical retail

Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer.
Retail : Beauty : Pop Culture & Media
Stat: UK gym market hits record as Gen Z fuel sign-ups

News

Stat: UK gym market hits record as Gen Z fuel sign-ups

The UK gym market reached a record valuation of £5.7bn ($7.6bn, €6.6bn) in 2024, up 8.8% year on year, according to UKactive’s latest report.
Sports : Health : Wellness
Zendaya wears spacesuits by On to champion movement for all

News

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
Stat: AI news fails to win over US audiences

News

Stat: AI news fails to win over US audiences

Despite growing industry interest in AI-generated journalism, a new poll from Poynter and the University of Minnesota reveals widespread public sce...
Technology : Media : AI
Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

News

Glastonbury’s Shangri-La swaps social for soil in analogue relaunch

For 2025, Glastonbury’s Shangri-La is stepping away from digital channels and towards analogue connection, as the late-night area undergoes a thema...
Sustainability : Culture : Design
Corona constructs world’s first sun reserve in Brazil

News

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.
Sustainability : Drink : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN