News 11.11.2019

Need to Know

Tommy Hilfiger is transforming its entire design process and Oxfam’s latest stats highlight the startling environmental impact of clothes shopping.

Tommy Hilfiger commits to 100% digital design

3D fashion design by Tommy Hilfiger

Amsterdam – The brand has announced plans to digitise its entire design process.

By 2021, 3D design technology will be incorporated into all global apparel design teams at Tommy Hilfiger’s headquarters in Amsterdam. To enable a fully digital design workflow, the brand has developed an eco-system of tools, including a digital fabric, pattern and colour asset library, digital 3D presentation tools and rendering technology. Together, these will transform all design and sample production steps into virtual processes.

‘The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way,’ says Daniel Grieder, CEO of Tommy Hilfiger Global and its parent company PVH Europe. ‘The technology has become a fundamental tool in our collection design and has the potential to significantly accelerate our speed to market.’

As we explore in our Immaterial Fashion macrotrend, digitisation offers brands an opportunity to streamline their production processes and curb overconsumption.

Web Summit 2019: Barkyn is using AI to bolster pet health

Barkyn Barkyn
Barkyn Barkyn

Lisbon – The start-up pet care company has launched Magic Box, an artificially intelligent dog-feeding station.

To date, Barkyn’s offer has centred on a £34 ($44, €40) monthly delivery service of food, toys and treats for dogs. Now, however, it wants to establish a presence in the home of pet owners with the Magic Box feeding station. Linked to an app, the feeding station uses AI to learn each dog’s feeding patterns, automatically releasing food throughout the day.

Based on how regularly the dog is eating, the Magic Box will flag any dietary concerns to owners, recommending actions, health checks or new foods for their pet to try. Due to be launched in early 2020, the Magic Box is a new product in Barkyn’s portfolio, alongside its provision of remote veterinarians as required by users.

The company is also building community through its products, with regular dog meet-ups for customers in 14 cities across Portugal, Spain and Italy, tapping into the growth of ‘pet parents’ who want to spoil their furry friends with high-end services.

This app simplifies group travel for Asian Millennials

SATS Ready To Travel by GOVT Singapore

Singapore – Ready to Travel taps into the rise in global group travel from Asian countries.

Aimed at Millennials from the region, the app includes a collaborative itinerary planning feature designed to alleviate the tension that comes with planning group trips. Other features include automatic travel insurance, on-the-go wifi, airport lounge access and storage for travel documents.

A series of social videos from Ready to Travel feature a group of Singaporean friends dubbed The Next Timers, with the campaign encouraging young travellers not to postpone their travel plans because of the difficulties of group travel but instead turn their inspiration into action.

‘Ready to Travel aims to be the number one digital platform to enable group travel planning… to connect Asia travellers, especially the fast-growing Millennial and free-independent travellers in the region,’ says Keith Loke, the app’s head of marketing.

The next generation of travellers from emerging nations are disrupting the travel industry, championing new attitudes that put adventurous group travel ahead of traditional family trips.

Stat: The polluting effect of the UK’s clothing consumption

New research from Oxfam spotlights the polluting effect of the UK’s consumption of new clothes. To highlight the environmental impact of fast fashion, the charity compares the carbon emissions of clothes shopping and common modes of transport.

For example, in one month alone, the carbon footprint of new clothes bought in the UK was greater than flying a plane around the world 900 times. It is also estimated that more than two tonnes of clothing are bought each minute in the UK. Not only is this more than any other country in Europe, that amount also produces nearly 50 tonnes of carbon emissions – or the same as driving 162,000 miles in a car.

Oxfam uses the research to stress the growing importance of the resale market in reducing carbon emissions. For more, read our interview with Julie Neeve, project manager of new store formats at Oxfam.

Previous News Articles
The Lighthouse launches Venice campus to provide content creators with a creative workspace

News

The Lighthouse launches Venice campus to provide content creators with a creative workspace

Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
Pop-culture & Media : Youth : Advertising & Branding
Foresight Friday: Olivia Houghton, deputy creative foresight editor

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy creative foresight editor Olivia...
Foresight Friday : Health And Wellness : Climate Crisis
Stat: Millennials to overtake Gen X in beauty spending by 2034

News

Stat: Millennials to overtake Gen X in beauty spending by 2034

Gen X is currently the dominant force in global beauty spending, with the generation set to contribute an additional $150bn (£119bn, €141bn) to the...
Beauty : Society : Retail
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
Samsung’s Galaxy AI becomes the ultimate everyday companion

News

Samsung’s Galaxy AI becomes the ultimate everyday companion

BBH Singapore has launched a global campaign for the Samsung Galaxy S25 Series, positioning Galaxy AI as an essential part of daily life. 
Technology : Advertising & Branding : Society
Victoria Beckham brings contemporary art to Dover Street store

News

Victoria Beckham brings contemporary art to Dover Street store

Victoria Beckham has collaborated with Sotheby’s to curate an exhibition of 10 contemporary artworks at her Dover Street boutique, featuring pieces...
Luxury : Retail : Finance
Stat: TV overtakes mobile as primary device for YouTube viewing

News

Stat: TV overtakes mobile as primary device for YouTube viewing

YouTube’s dominance in streaming is shifting screens. According to CEO Neal Mohan’s annual letter, TV has now overtaken the mobile as the primary d...
Technology : Pop-culture & Media : Society
The Future Laboratory hosts Members’ and Clients’ Breakfast Briefing

News

The Future Laboratory hosts Members’ and Clients’ Breakfast Briefing

On 18 February, The Future Laboratory hosted its first Members’ and Clients’ Breakfast Briefing at its UK headquarters in Haggerston, London.
LS:N Global : Events : Breakfast Briefing
ZZZN sleep apparel system blends biometric data with wearable comfort

News

ZZZN sleep apparel system blends biometric data with wearable comfort

As sleep technology continues to evolve, ZZZN has introduced its Sleep Apparel System – a multi-functional puffer jacket designed to double as slee...
Fashion : Health & Wellness : Design
AI outperforms human therapists in couples therapy study

News

AI outperforms human therapists in couples therapy study

AI may soon play a bigger role in mental health support, as a new PLOS Mental Health study has found that ChatGPT therapists often outperformed hum...
Technology : Health & Wellness : Society
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN