Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Cruise Ship Market

As it navigates post-pandemic travel the cruise industry is redefining its purpose to keep up with travellers’ demands for sustainability and authe...

Cruise : Mobility : Luxury Yacht

Big Ideas

Stockholm Design Week 2023: Sustainability in Goblin Mode

Swedish designers face the challenges of circularity, reducing CO2 footprint and repurposing waste.

Stockholm Furniture Fair : Design : Society

Big Ideas

The Collaborative Future of Fashion Creatives

Heralding an era of decentralised taste-making, fashion brands are exploring alternatives to the omnipotent creative director – from rotating gues...

Fashion : Luxury : Retail

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...

Drink : Advertising & Branding : Youth

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...

Youth : Health & Wellness : Beauty

Markets

Conscious Homes Market

Over the next decade, what our homes mean to us will evolve as domestic spaces adapt to new requirements, from building our resilience to offering ...

Home And Family : Technology : Health & Wellness

Markets

Generative AI Creativity Market

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.

Technology : Media & Entertainment : Design

Markets

Fertility Market: The New Cycle

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

Health : Wellness : Fertility

Markets

Cannabis Market Update

Despite a lack of regulatory controls, the much-hyped cannabis-derived food and beverage market continues to grow and diversify.

Food : Drink : Retail

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

Technology : Media & Entertainment : Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.

Youth : Media & Entertainment : Society

Big Ideas

Future Forecast 2023: Retail

From the growth of Web3 retail to expanding phygital opportunities, hyperphysical spaces and exclusive spaces for VICs, we look ahead to retail in ...

Retail : Ecommerce : Design

Big Ideas

Future Forecast 2023: Fashion

From dystopian aesthetics and lab-based textile alternatives to the growth of resale platforms and monetised archives, we look ahead to fashion in ...

Fashion : Design : Sustainability

Big Ideas

Future Forecast 2023: Luxury

Luxury is once more becoming exclusive, guilded and hyper-curated. It is also about assets that can be traded and traced in digital as well as phys...

Luxury : Fashion : Retail

Big Ideas

Future Forecast 2023: Travel & Hospitality

The future of the travel and hospitality sector is a challenging one, but those brands and services that allow individuals to enjoy the human quali...

Sustainability : Travel & Hospitality : Luxury

Big Ideas

Future Forecast 2023: Drink

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...

Drink : Sustainability : Packaging

Big Ideas

Future Forecast 2023: Food

The post-Covid rush to be out, meet people and eat out has faded, dampened by rising living costs and global financial turmoil, which is set to con...

Food : Sustainability : Technology

Big Ideas

Future Forecast 2023: Health & Wellness

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will increasingly addre...

Health : Wellness : Technology

Big Ideas

Future Forecast 2023: Beauty

In 2023, the beauty sector will simultaneously embrace hyperphysical experiences and the growing potential of digital and dual-reality identities.

Beauty : Wellness : Technology