Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Selfie Security

Global – The selfie could prove to be the future of cashless transactions, according to MasterCard.

MasterCard : Facial Recognition : Cashless Transactions

Big Ideas

Perfectionist packaging

Cupertino, California – Apple is working with retail partners to revamp its third-party accessories packaging.

Apple : Packaging : Retail Experience

Big Ideas

Deal or no deal

Paris – Petit h, the research arm of luxury fashion brand Hermès, is inviting customers to take a leap of faith and buy one of its mystery boxes.

Hermés : Petit H : Mystery Box

Big Ideas

RCA and CSM Show Review

Graduate shows at the Royal College of Art (RCA) and Central Saint Martins (CSM) tackled some weighty issues this year with work that challenged ...

Royal College Of Art : Critical Design : Whole-system Thinking

Big Ideas

IT on call

Recife, Brazil – Using GPS technology similar to that of popular taxi apps such as Uber, FindUP connects customers to reliable IT experts in Brazil...

FindUP : IT Support : Sharenomics

Big Ideas

Clever cognac

Paris – Rémy Martin is fighting luxury piracy with the launch of a near-field communication (NFC)-enabled smart cognac bottle.

Rémy Martin : Club Connected Bottle : Tamper-proof

Big Ideas

Cannes Lions Review Part 2

A future-facing creative communications industry met at the Cannes Lions 2015 International Festival of Creativity to discuss how technology will...

Cannes Lions 2015 : Smart Technology : Wearable Tech

Big Ideas

Youtrition

Israel – Scientists at the Weizmann Institute in Rehovot have created bespoke, optimised diets for individuals using a computer algorithm.

Israel : Weizmann Institute : Rehevot

Big Ideas

Emotional engagement

London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators.

Jaguar : Mindshare : #FeelWimbledon

Big Ideas

Catch a ride

Tel Aviv – Google’s Waze is set to trial a new car pooling feature in one of Israel’s most congested regions.

Google : RideWith : Carpooling

Big Ideas

Lift off

Tokyo – Sony is helping its employees to spread their entrepreneurial wings with First Flight, its own crowdfunding platform.

Sony : First Flight : Seed Acceleration Programme

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...

Social Media : Ogilvy : Consumer Engagement

Big Ideas

Digi-Tactile Disney

US – The Walt Disney Company has announced plans to merge its toy and video game units into one department, reflecting the increasing overlap betwe...

Walt Disney : Digi-tactile : Generation I

Big Ideas

Small-scale superstores

UK – Swedish furniture superstore chain Ikea will trial a number of small-format stores in the UK.

Ikea : Click And Collect : Omni Channel

Big Ideas

Cannes Lions Review Part 1

During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...

Cannes Lions 2015 : Brandstanding : Droga5

Big Ideas

Inclusive advertising

US – Adverts featuring same-sex couples were the most digitally engaging ads of June 2015, according to data from iSpot.tv.

LGBT Advertising : ISpot.tv : Consumer Engagement

Big Ideas

International Liberty

London – Luxury department store retailer Liberty has announced plans to expand overseas by opening in international department stores.

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...

Leo Burnett : Cannes Lion 2015 : Levi's

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...

#WeighThis Campaign : Lean Cuisine : 360i

Big Ideas

Digital detox

Baden-Baden, Germany – Five-star spa resort Villa Stéphanie has come up with a novel way to help its guests relax.

Villa Stéphanie : Baden-Baden : Germany

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