Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Cinema’s call to action

Cannes Lions 2015 – SAWA, Richard Curtis and Sir John Hegarty have joined forces to announce the first global cinema advert, highlighting the UN’...

Big Ideas

Own it

London – LS:N Global looks at two new car-sharing services to be launched this week that will change the way people move around the city.

London : Uber : Drover

Big Ideas

Smart architecture

Cannes Lions 2015 – A panel discussion at Cannes Lions Festival highlighted the potential for personalisation and real-time adaptation that smart...

Cannes Lions 2015 : Smart Spaces : Retail Interiors

Markets

Global Beauty Market: Part 2

The beauty and personal care industry has expanded to encompass an array of lucrative, previously overlooked opportunities in the male grooming, ...

Wellness : Male Grooming : Inclusive Beauty

Big Ideas

YouTube news

Global – YouTube has launched Newswire, a service that provides eyewitness videos of breaking news events.

YouTube : Google : News

Big Ideas

Tipping point

Cannes Lions 2015 – Advertisers have yet to capitalise on the lucrative female consumer market, according to Bec Brideson, founder of Global ...

Cannes Lions 2015 : Bec Brideson : Global Marketing Women

Big Ideas

Women’s vice

Cannes Lions 2015 – Unilever has announced it will be launching a new female-focused video channel in collaboration with Vice.

Vice : Unilever : Broadly

Big Ideas

Top 10: Design Miami/Basel 2015

The 10th anniversary of the show reflected the rapid growth of the design market.

Design Miami/Basel 2015 : Product Design : Art Installation

Markets

Global Beauty Market: Part 1

Global beauty is exploring unorthodox opportunities for growth in new consumer segments and niche categories – and watching the good times roll o...

Global : China : Korea

Big Ideas

Dare to be different

Cannes Lions 2015 – Music producer and recording artist Pharrell Williams has highlighted authenticity and the courage to be different as essenti...

Cannes Lions 2015 : Authenticity : Cannes

Big Ideas

Sweet and low

London – Jamie Oliver has introduced a surcharge on sugary drinks at his restaurants across England.

Jamie Oliver : Sugar : Surcharge

Big Ideas

Building blocks

Billund, Denmark – Lego, the world’s biggest toy brand, has announced it will invest £95m ($150, €134m) into a Sustainable Materials Research Centre.

Lego : Sustainable Materials Research Centre : Billund

Big Ideas

Setting up shop

Washington – The work-life divide becomes even more blurred with residential co-working space WeLive.

Washington DC : WeLive : WeWork

Big Ideas

Virtually there

UK – Virtual and augmented reality is set to become a £2.5bn ($4bn,€3.5bn) market by 2018, according to industry analysts CCS Insight.

CCS Insights : Virtual Reality : UK

Big Ideas

Sweet saviour

US – Ben & Jerry’s has created a new flavour of ice cream to raise awareness of climate change.

Ben & Jerry's : Brandstanding : Climate Change

Big Ideas

Transfats ban

US – Artificial transfats will be removed from the American diet thanks to a new ruling by the US Food and Drug Administration.

GMOs : U.S. Food And Drug Administration : Whole-system Thinking

Big Ideas

Chinese big spenders

Global – Chinese shoppers will drive growth in the luxury market, with electronic items top of the list, according to a new survey.

China : Shanghai : Beijing

Big Ideas

Local hospitality

Connecticut, US – Sheraton Hotels is finally embracing the Glocal phenomenon with its 2020 five-year business plan.

Sheraton Hotels And Resorts : Glocal : Rebranding

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.

Washington DC : LexiCandy : Carol Glenn

Big Ideas

Cannes Lions 2015 Preview

From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...

Cannes Lions : Cannes Lions International Festival Of Creativity : Cannes 2015

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