Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Stick with it

Big Ideas

Stick with it

London – Television still has a big part to play in advertising, despite the rise of internet tv subscriptions and other digital media, says the la...
MarketShare : IHS : Advertising
Stay and stream

Big Ideas

Stay and stream

US – Marriott Hotels has announced a partnership with Netflix that will enable its guests to use the online video-streaming service in select locat...
Marriott Hotels : Netflix : Matthew Carroll
Super-smartwatches

Big Ideas

Super-smartwatches

New York – The total value of the smartwatch market will surpass that of the conventional watch industry within the next four years, according to t...
WorldWatchReport : Digital Luxury Group : Apple Watch
Bidding wars

Big Ideas

Bidding wars

New York – Worlds collided as eBay and Sotheby’s teamed up for a modern auction experience.
EBay : Sotheby’s : Contemporary Curated
Adaptable workers

Big Ideas

Adaptable workers

Global – New figures from Censusworld and LinkedIn reveal that modern Millennial workers are more eager to please and more image-conscious than eve...
LinkedIn : Censusworld : New Norms @Work
Go deeper

Big Ideas

Go deeper

London – UK retailers have to ‘go deeper’ when tapping into foreign markets, according to a new study by OC&C Strategy Consultants.
OC&C Strategy Consultants : E-commerce : Cracking The World’s Largest E-commerce Markets
Hot chip

Big Ideas

Hot chip

Netherlands – The Nerdalize eRadiator is putting the latent heat from servers to commercial use inside the home.
Nerdalize : ERadiator : Home
New Beauty Consumers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming : Consumer Behaviour : Beauty Routines
Chance encounter

Big Ideas

Chance encounter

London – Browser extension Tab is bringing serendipity back to online dating.
London : Tab : Shib Hussain
Sharing is caring

Big Ideas

Sharing is caring

London – People are more likely to share online content that reinforces their personal brand, says a new report from the Content Marketing Associat...
CMA : Content Marketing And Data Intelligence : Social Media
Work anywhere

Big Ideas

Work anywhere

New York – SpareChair is a co-working app for the Airbnb generation.
Spare Chair : Sharona Coutts : Coworking
Fashion in residence

Big Ideas

Fashion in residence

Milan – Ralph Lauren is ditching its high street store to make way for an exclusive fashion residence.
Ralph Lauren : Milan Palazzo : Retail Experience
Decoded London 2015 Review

Big Ideas

Decoded London 2015 Review

At the Decoded Fashion summit in London, industry speakers and panellists discussed technology’s role in-store, retail 3.0, social selling and th...
Framing luxury

Big Ideas

Framing luxury

London – The latest luxury report from Deloitte reveals insights into the evolving spending habits of UK luxurians. 
Deloitte : The Luxury Opportunity : Ecommerce
DIY design

Big Ideas

DIY design

Stockholm – The Ikea Democratic Design Day 2015 revealed the furniture retailer’s plans to take back hacks.
Ikea : Democratic Design Day : Hacks
Listen carefully

Big Ideas

Listen carefully

New York – Acoustic engineers at Doppler Labs have created a piece of hearable technology, headphones that enable wearers to filter the world aroun...
Doppler Labs : Here : Hearables
Travel light

Big Ideas

Travel light

Nottingham, UK – Travellers can offer up their free time in exchange for accommodation, thanks to new host and traveller exchange platform Amons.&n...
Amons : International : Backpackers
NYCxDesign 2015 Review: Part 2

Big Ideas

NYCxDesign 2015 Review: Part 2

New York’s design fair has helped to further elevate the profile of the city as one of the world’s leading design centres.
NYCxDesign : ICFF : SightUnseen
Motherhood now

Big Ideas

Motherhood now

US – Millennial mums are changing the consumer landscape as they begin to dominate the spectrum of first-time mothers.
Goldman Sachs : Jeff Fromm : Millennials
NYCxDesign 2015 Review: Part 1

Big Ideas

NYCxDesign 2015 Review: Part 1

A relative newcomer on the design festival circuit, NYCxDesign brings together the International Contemporary Furniture Fair (ICFF), North Americ...
NYCxDesign : ICFF : DesignJunction
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