Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Value of technology

Big Ideas

Value of technology

London – Technology is the most valuable and fastest-growing industry in the world, according to a new study from Millward Brown and Wire and ...
WPP : Millward Brown : BrandZ
Insta-ads

Big Ideas

Insta-ads

US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.
Instagram : Shop Now : Advertising
Light therapy

Big Ideas

Light therapy

San Francisco – Technology start-up Novalogy has released Ayo, a wearable device that uses light to regulate a user’s energy levels.
Novalogy : Ayo : Chronobiology
Generation travel

Big Ideas

Generation travel

US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.
Generations : Consumer Behaviour : Travel Spending
Behind the seams

Big Ideas

Behind the seams

Paris – Dior has launched its own virtual reality experience, Dior Eyes.
Dior Eyes : DigitasLBi Labs France : Virtual Reality
Retail lab

Big Ideas

Retail lab

San Francisco – Retail technology start-ups have a new hub in Bespoke, a monolithic co-working space in one of the city’s retail hotspots.
Westfield Labs : Bespoke : Retail
Personal shopper

Big Ideas

Personal shopper

US – Online shoppers have gained a powerful ally in Paribus, a service that automatically reimburses consumers when prices change.
Paribus : Amazon : Geometry Global
Searching social

Big Ideas

Searching social

US – Google and Twitter have signed a new agreement, giving the search engine access to tweets.
Google : Twitter : Search Engine
Zero-energy coffee

Big Ideas

Zero-energy coffee

UK – Coffee chain Costa opens the Eco Pod, a zero-energy coffee shop.
Energetic Architecture : Zero-energy : Costa
In-vitro beauty

Big Ideas

In-vitro beauty

Clichy, France – L’Oréal plans to automate the production of 3D-printed skin for testing new cosmetics formulas.
L'Oréal : Organovo : Bioprinting
Fashion circle

Big Ideas

Fashion circle

London – E-tailer Net-A-Porter has launched The Net Set, its shoppable social app.
Net-A-Porter : Net Set : App
Good Karma

Big Ideas

Good Karma

Los Angeles – Browser extension Karma will make sure that no good deed goes unrewarded online.
Karma : Browser Extension : Reputation
Virtually real

Big Ideas

Virtually real

Menlo Park, California – Oculus is developing unique, personalised avatars ready for when social and virtual reality combine.
Oculus Rift : Facebook : Communication
Label warning

Big Ideas

Label warning

US – Consumers are becoming increasingly indifferent to so-called organic products, according to a new study from Mintel.
Food : Organic : Health
Clerkenwell Design Week 2015 Review

Big Ideas

Clerkenwell Design Week 2015 Review

In its sixth year, Clerkenwell Design Week featured a range of site-specific projects, street spectacles and pop-up workshops.
Clerkenwell Design Week : London : Furniture
Forever offline

Big Ideas

Forever offline

UK – Over one-tenth of the population has never used the internet, according to a recent survey by the Office for National Statistics.
UK : Office For National Statistics : South East
DIY beauty

Big Ideas

DIY beauty

New York – Beauty brand Loli offers a subscription service for the BIY, or blend-it-yourself, consumer.
New York : Loli : BIY
Linguistic limitations

Big Ideas

Linguistic limitations

New York – Research into gendered hashtagging shows how linguistic traits follow men and women onto social media.
Twitter : Hashtagging : Gender
Lighting the way

Big Ideas

Lighting the way

US – Intuitive navigational app Rudder offers users a safer, brighter route home.
Rudder : Navigational App : Safety
Soft currency

Big Ideas

Soft currency

UK – Cashless payments have overtaken those in hard cash for the first time, according to new figures from the UK’s Payments Council.
Cashless Payments : UK Payments Council : Oyster Card
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