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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
Value of technology
London – Technology is the most valuable and fastest-growing industry in the world, according to a new study from Millward Brown and Wire and ...
WPP
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Millward Brown
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BrandZ
Big Ideas
Insta-ads
US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.
Instagram
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Shop Now
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Advertising
Big Ideas
Light therapy
San Francisco – Technology start-up Novalogy has released Ayo, a wearable device that uses light to regulate a user’s energy levels.
Novalogy
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Ayo
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Chronobiology
Big Ideas
Generation travel
US – Millennials spend the most on domestic travel, according to a new study by the Shullman Research Center.
Generations
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Consumer Behaviour
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Travel Spending
Big Ideas
Behind the seams
Paris – Dior has launched its own virtual reality experience, Dior Eyes.
Dior Eyes
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DigitasLBi Labs France
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Virtual Reality
Big Ideas
Retail lab
San Francisco – Retail technology start-ups have a new hub in Bespoke, a monolithic co-working space in one of the city’s retail hotspots.
Westfield Labs
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Bespoke
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Retail
Big Ideas
Personal shopper
US – Online shoppers have gained a powerful ally in Paribus, a service that automatically reimburses consumers when prices change.
Paribus
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Amazon
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Geometry Global
Big Ideas
Searching social
US – Google and Twitter have signed a new agreement, giving the search engine access to tweets.
Google
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Twitter
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Search Engine
Big Ideas
Zero-energy coffee
UK – Coffee chain Costa opens the Eco Pod, a zero-energy coffee shop.
Energetic Architecture
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Zero-energy
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Costa
Big Ideas
In-vitro beauty
Clichy, France – L’Oréal plans to automate the production of 3D-printed skin for testing new cosmetics formulas.
L'Oréal
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Organovo
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Bioprinting
Big Ideas
Fashion circle
London – E-tailer Net-A-Porter has launched The Net Set, its shoppable social app.
Net-A-Porter
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Net Set
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App
Big Ideas
Good Karma
Los Angeles – Browser extension Karma will make sure that no good deed goes unrewarded online.
Karma
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Browser Extension
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Reputation
Big Ideas
Virtually real
Menlo Park, California – Oculus is developing unique, personalised avatars ready for when social and virtual reality combine.
Oculus Rift
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Facebook
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Communication
Big Ideas
Label warning
US – Consumers are becoming increasingly indifferent to so-called organic products, according to a new study from Mintel.
Food
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Organic
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Health
Big Ideas
Clerkenwell Design Week 2015 Review
In its sixth year, Clerkenwell Design Week featured a range of site-specific projects, street spectacles and pop-up workshops.
Clerkenwell Design Week
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London
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Furniture
Big Ideas
Forever offline
UK – Over one-tenth of the population has never used the internet, according to a recent survey by the Office for National Statistics.
UK
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Office For National Statistics
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South East
Big Ideas
DIY beauty
New York – Beauty brand Loli offers a subscription service for the BIY, or blend-it-yourself, consumer.
New York
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Loli
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BIY
Big Ideas
Linguistic limitations
New York – Research into gendered hashtagging shows how linguistic traits follow men and women onto social media.
Twitter
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Hashtagging
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Gender
Big Ideas
Lighting the way
US – Intuitive navigational app Rudder offers users a safer, brighter route home.
Rudder
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Navigational App
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Safety
Big Ideas
Soft currency
UK – Cashless payments have overtaken those in hard cash for the first time, according to new figures from the UK’s Payments Council.
Cashless Payments
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UK Payments Council
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Oyster Card
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