Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Soft currency

Big Ideas

Soft currency

UK – Cashless payments have overtaken those in hard cash for the first time, according to new figures from the UK’s Payments Council.
Cashless Payments : UK Payments Council : Oyster Card
On the run

Big Ideas

On the run

Stockholm, Sweden – Spotify has announced the launch of Running, a new feature that regulates music based on a listener’s movements.
Sweden : Spotify : Running
News in an instant

Big Ideas

News in an instant

US – Facebook has launched Instant Articles, a new programme that could revolutionise the way millions discover the news.
Facebook : Instant Articles : News Distributor
Inclusive spirit

Big Ideas

Inclusive spirit

New York – Diversity and inclusion are more than just buzzwords for Millennials, according to a new study from Deloitte and the Billie Jean King Le...
Deloitte : Billie Jean King Leadership Initiative : Millennials
Milan Expo 2015 Review

Big Ideas

Milan Expo 2015 Review

The world has gathered for Milan Expo 2015, a global showcase focused on protecting and enhancing future food supplies.
Milan : Milan Expo 2015 : The Black Block
Dental data

Big Ideas

Dental data

US – A new service is offering people who diligently brush their teeth the opportunity to save on their next visit to the dentist.
Beam : Careington : Dental Hygiene
Children’s spending power

Big Ideas

Children’s spending power

Austin – A new survey from online holiday rental marketplace HomeAway reveals the hidden spending power of ‘kidfluencers’ around the world.
Kidfluencers : Millennials : Parents
Holiday valet

Big Ideas

Holiday valet

Berlin – Never be caught short abroad with Travel Butler, a smart packing app that uses weather forecasts to recommend the ideal holiday wardrobe.
Berlin : Travel Butler : PackPoint
Retail testing ground

Big Ideas

Retail testing ground

London – Online retailer Farfetch has acquired its first physical store, which it intends to use as a testing ground for future omni-channel t...
Farfetch : Omni-channel : Technology
Beer for change

Big Ideas

Beer for change

Boulder, Colorado – To help reduce high nitrogen levels in its waste water, the city of Colorado is teaming up with a local brewer for a new filtra...
Colorado : Avery Brewing Company : Wastewater Treatment Facility
Taken for a ride

Big Ideas

Taken for a ride

Los Angeles – Earlier this month Uber passengers were treated to the exclusive launch of Britney Spears’ latest single before anyone else.
Uber : Britney Spears : Pretty Girls
Tweet casting

Big Ideas

Tweet casting

London – Street casting has gone digital with Feels, a new app connecting brands with the latest looks.
Feels : Casting : Social Media
Global go-getters

Big Ideas

Global go-getters

Tallinn, Estonia – A new service is offering freelancers the opportunity to satisfy their wanderlust while working short-term for companies around ...
Jobbatical : Recruitment : Travel
New rail barons

Big Ideas

New rail barons

Boston – New Balance is building its own public railway station to serve its ambitious new headquarters.
New Balance : Boston : NB Development Group
High-street beauty

Big Ideas

High-street beauty

Sweden – H&M has announced plans to break into the beauty sector with fast ‘fashion for the face’.
H&M : Beauty : High Street
Hot hostels

Big Ideas

Hot hostels

Global – A new type of hostel is attracting travellers who want to combine the freedom of backpacking with the luxury of a boutique hotel. Meet the...
Flashpacker : Hostel : Boutique Hotel
Clerkenwell Design Week 2015 Preview

Big Ideas

Clerkenwell Design Week 2015 Preview

Focusing on the changing role of public space, this year’s Clerkenwell Design Week (CDW) will explore new formats of public interaction with a ra...
Clerkenwell Design Week : Furniture : Interiors
Take a break

Big Ideas

Take a break

UK – Nestlé’s KitKat and Google’s YouTube have joined forces to provide customers with the perfect break.
Nestle : YouTube My Break : Google
Social Media Market

Markets

Social Media Market

Social media is a bustling landscape of fads and forgotten apps, and has changed the way we communicate. Consequently, it has become more pivotal t...
Social Media : Facebook : Instagram
eSports moment

Big Ideas

eSports moment

US – Competitive online gaming, or eSports, took a huge step towards the mainstream last month, featuring on ESPN2’s primetime Sunday night spot.
ESPN 2 : ESports : Blizzard Entertainment
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