Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Why Hotel Rooms are the Next Retail Frontier

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival of souvenirs.

Big Ideas

How Learning Spaces are Evolving for Gen Zalpha

Aligning with changing youth ideals and shifting global forces, educational spaces are evolving to inspire young people to take charge of their fut...

Youth : Society : Education

Big Ideas

How Luxury Landmarks are Reshaping Cities

To strengthen their cultural relevance during moments of global unrest, luxury brands are renovating historic monuments and refurbishing public spa...

Luxury : Hospitality : Culture

Big Ideas

Five Ways Brands are Advancing Eyecare

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

Health : Wellness : Beauty

Big Ideas

Five Disruptors Welcoming Women into Web3

As the Alternet evolves, Web3 innovators are leaning into Betterverse values to create a more inclusive digital landscape for women creators and in...

Media And Entertainment : Technology : Web3

Markets

The State of Luxury: USA 2022

Priorities are changing in the US luxury market as brands seek to court high-net-worth clients with ever-more niche experiences, spaces and care.

Luxury : Retail : Health & Wellness

Markets

Recuperative Tourism Market

The healthification of the travel and hospitality sector has grown to encompass everything from recovery to medical intervention.

Travel & Hospitality : Luxury : Health & Wellness

Big Ideas

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.

Retail : Architecture : Design

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...

Drink : Food : Design

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.

Community : Neo-collectivism : Network

Markets

Gamer Wellness Market

As esports’ influence continues to challenge that of traditional sports, lifestyle brands are helping gamers to level up their physical and mental ...

Health & Wellness : Gaming : Sport

Markets

Inflationary Loyalty Market

As inflation increasingly affects customer spending power, brands are having to innovate and develop new strategies to boost loyalty.

Retail : Finance : Society

Big Ideas

Milan Design Week 2022: A Resilient Future

At Milan Design Week, designers and brands envisaged a resilient society, built through nature-informed architecture and inter-generational spaces.

Design : Architecture : Media And Entertainment

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

Beauty : Health : Wellness

Big Ideas

Global Fashion Summit: Forming Fashion’s New Alliances

favour of planet-first, radical collaborations.

Fashion : Sustainability : Retail

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.

Youth : Media & Entertainment : Workplace

Markets

Interspecies Architecture

Working in symbiosis with nature, creatives are forgoing human-centric design practices in favour of resilient and sustainable urban environments t...

Design : Architecture : Sustainability

Big Ideas

Five Ways Restaurants are Exploring Extremes

From one-ingredient meals to psychedelic soundtracks, dining spaces are giving guests moments to remember through extreme eating experiences.

Food : Drink : Design

Big Ideas

Five Future Job Roles for the C-Suite

New leadership roles will be realised in the next decade as businesses navigate new working paradigms and respond to evolving customer, employee an...

Workplace : Society : Technology

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