Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Beyond selling

UK – Selling directly to the customer is so passé. A new app for cosmetics brand Lush ditches the hard sell for something a little less obvious and...

Big Ideas

Inconspicuous eco

London – The turndown service at W Hotels just became a lot greener thanks to a new collaboration with sustainability group Ekocycle.

W Hotels : EKOCYCLE : Whole-systems Thinking

Big Ideas

Guilty Generation M

Global – A new study from Harris Poll reveals the rise of Generation M (for mobile), a growing demographic of hyper-connected professionals mixing ...

Gen M : MobileIron : Bleisure

Big Ideas

Septuagenarian sweat

UK – New survey from Nuffield Health reveals that 70-year-olds are its most frequent gym-goers, notching up more monthly visits than Millennials an...

Septuagenarians : Boomers : Nuffield Health

Big Ideas

Primed but not ready

Africa – A new report from Pew Research reveals insights into Sub-Saharan Africa’s mobile phone usage.

Pew Research Centre : Sub-Saharan Africa : Mobile Phone Use

Big Ideas

Synaesthetic lens

New York – Rekindle a childlike sense of wonder at the world using Bug, a simple tool to unlock your inner synaesthete.

Linked By Air : Bug : Bug App

Big Ideas

Milan Salone 2015: Top five products

This year’s Milan Furniture Fair bristled with excitement and a sense of unlimited potential as the city celebrated the opening of new design distr...

Milan Furniture Fair 2015 : Nendo : Philippe Malouin

Big Ideas

Fitness hotel

New York – Upscale fitness brand Equinox has announced plans to open a chain of luxury hotels.

Equinox : Luxury Hotels : Body Temples

Big Ideas

Car-shy Millennials

Global – ‘Car-shy’ is a misnomer that has been associated with Millennials for some time. Is this because cars aren’t driving the hearts and minds ...

Millennials : Car Ownership : Delayed Adulthood

Big Ideas

Inspiration anywhere

Copenhagen – Flight comparison site Momondo has launched Click Two Travel, a Google Chrome browser extension that makes every site a travel inspira...

Momondo : Click Two Travel : Chrome Extension

Big Ideas

Money moguls

UK – Disenfranchised and under-represented in the world of finance, Generation Ds are getting saving savvy thanks to a new YouTube channel from Nat...

Nationwide : Personal Finance : YouTube

Big Ideas

Ocean clean-up

Herzogenaurach, Germany – Adidas is the latest big brand to show off its eco-credentials.

Parley For The Oceans : Adidas : Marine Waste

Big Ideas

China’s DIY travellers

China – Prepare for the rise of the DIY Chinese travellers, the new breed of young, affluent, experience-hungry Sixth Continent consumers.

Chinese DIY Traveler : Erwan Rambourg : Directions Travel

Big Ideas

Gendered retail

US – A new report from Bronto Software reveals that men shop online during the week more than women.

Gendered Shopping : Shopping Habits : Spending Habits

Big Ideas

Drive Safe

Toronto – Uber has launched a novel way for late-night revellers to hail a cab.

Uber : Uber Safe : Breathalyser

Big Ideas

BaselWorld 2015 Review

Prestigious industry stalwarts showed their strength at this year’s event, but it was burgeoning mid- and low-priced brands that stood out.

Baselworld : Watches : Shinola

Big Ideas

Soaring m-commerce

Global – Mobile commerce is continuing to flourish, according to digital performance advertising agency Criteo.

Mobile Commerce : Online Retail : Tablets

Big Ideas

Luxury pyramid

China – Premium brands must focus on refining their in-store experience if they want to attract the next wave of Chinese luxury consumers, says&nbs...

Chinese Luxury Consumer : Luxury Pyramid : Sixth Continent

Big Ideas

Coffee on tap

Melbourne – Designer Frank Green has developed a re-usable cup with integrated tap payment capabilities.

SmartCup : Frank Green : Mass Tap

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

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