Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...

Nielsen : Sharethrough : EEG

Big Ideas

Apple's smart packaging

California – Owners of the Apple Watch will be able to use the packaging as a wireless charging dock, according to Apple senior vice-president of ...

Apple : Jonathan Ive : Apple Watch

Big Ideas

Material Generation D

US – Marketing agency Deep Focus reveals that nearly two-thirds (60%) of 7–17-year-olds prefer products to experiences.

Generation D : Millenials : Gen D

Big Ideas

Flexitarian’s feast

London – The Moveable Feast is taking the rotating chef pop-up concept vegetarian, with an intimate dining space that will offer a variety of healt...

Moveable Feast : Club Mexicana : The Salad Kitchen

Big Ideas

SXSW Interactive 2015: Part 2

SXSW Interactive is a show of ideas not products. This year was no different as panellists debated diversity in the technology world, the promise o...

Design Fiction : SXSW 2015 : Gender

Big Ideas

Luxury commute

San Francisco – Leap, a new bus service that serves affluent areas in the San Francisco Bay Area, is bringing the area’s fail-fast start-up cultu...

San Francisco : Transit : Leap

Big Ideas

Pee power

Bristol – Researchers at UWE Bristol have collaborated with Oxfam on a prototype toilet that converts urine into electricity, with the potential ...

Bioenergy : Microbial Fuel Cells : UWE Bristol

Big Ideas

2015 New Museum Triennial: Surround Audience Review

The New Museum in Manhattan has gathered art from around the world for a snapshot of contemporary culture and a vision of things to come.

Contemporary Art : New York : Lauren Cornell

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.

Microsoft : The Sharded Self : Digital

Big Ideas

Waste cuisine

Amsterdam – The Unwanted Animal Kitchen is a meat-serving food truck that poses a serious dilemma to vegetarians everywhere.

The Unwanted Animal Kitchen : Food Truck : Meat Waste

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 1

Asian Innovation, Inclusive Messaging and For Benefit Beauty were just some of the emerging trends and new product opportunities on show at this ye...

Cosmoprof : Bologna : Beauty Show

Big Ideas

Price comparison revisited

US – DreamCheaper is a new service that offers to remove any hassle that remained after price comparison sites revolutionised the way many of us pl...

DreamCheaper : Hotel Bookings : Price Comparison

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.

Water : Conoisseurship : Los Angeles

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

Big Ideas

Space beer

US – An independent American brewery is launching a beer made with yeast that has been flown into space.

Beer : Space : Re-enlightenment Rising

Big Ideas

Alcoholic apprehension

Connecticut, US – The arrival of the drinks menu signals one of life’s most daunting moments, according to new research, with 68% of us worryi...

Sheraton : Sheraton Hotels And Resorts : Hospitality

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...

UK Census : Alex Maritz : Flat-Agers

Big Ideas

Interstellar sniffing

Vernier, Switzerland – Perfumers are taking notes from the Rosetta space mission, adopting techniques used to sniff out the trail of a comet.

Givaudan : Perfumers : Rosetta Mission

Big Ideas

Autumn/winter 2015 Top 10 Performances

From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10...

Immersive Performance : Convergence : AW15

Big Ideas

SXSW Interactive 2015: Part 1

In 2015, SXSW Interactive featured exuberant debates about technology, from synthetic biology to retail disruption and emerging media and storytel...

SXSW : Synthetic Biology : Virtual Reality