Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Sky-high spenders

London – Developed for heads of state, London Heathrow’s VIP service is now driving luxury retail spending by private shoppers at Europe’s busies...

Big Ideas

Insta-casting

New York – Marc Jacobs is calling on groups of friends around the world to apply to be models for its autumn/winter 2015 campaign.

Marc By Marc Jacobs : Cast Me Marc : Autumn Winter 2015

Big Ideas

Deeper data-mining

San Francisco – Businesses and developers will be able to search trillions of tweets for deeper consumer insights, using a new Cloud data service ...

Twitter : IBM : Kenneth Cukier

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.

Ted Baker : Pinch Me : Faction Marketing

Big Ideas

Autumn/winter 2015 beauty trends overview

Held in the four fashion capitals of New York, Milan, London and Paris in February and March 2015, these were the defining moments in beauty for th...

Beauty : Make Up : Hair

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...

Ex Machina : Tinder : Catfish Marketing

Big Ideas

SXSW: Virtual branding

Austin – The North Face has joined forces with cinematic virtual reality company Jaunt VR to release a branded, immersive film at South by South...

SXSW : Jaunt VR : Google Cardboard

Big Ideas

Bristol’s smart city

Bristol, UK – The city of Bristol has announced a multi-million pound experiment to create a smart super-connected city.

Bristol Is Open : Connected City : The Internet Of Things

Big Ideas

Mobile World Congress 2015 Review

Game-changing industry disruption from enhanced batteries, driverless cars and integrated eco-systems are prompting a variety of innovations acro...

Mobile World Congress : Mobile Phones : Barcelona

Big Ideas

SXSW: Fast-casual chef

American chef David Chang announced the opening of a fast-casual restaurant at SXSW 2015.

Fast Casual : SXSW 2015 : Affordable Dining

Markets

The Connected Home

Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.

Connected Home : Qualcomm : Withings

Big Ideas

SXSW: Complex new world

Austin – Shinra Technologies has presented The Living World, a simulation that tests current limits of complexity for virtual gaming worlds.

SXSW : Shinra Technologies : Google Fiber

Big Ideas

Small packaging, big applications

US – Replenish is a packaging solution that saves on waste materials by using the consumer’s home resources.

Replenish : Water : Waste Material

Big Ideas

SXSW: Princess Reema’s mission

Princess Reema Bint Bandar Al-Saud of Saudi Arabia has announced a new initiative to bring greater health awareness to Saudi women.

SXSW 2015 : Saudi Arabia : Health Awareness

Big Ideas

Drive for female equality

Uber and UN Women have joined forces to create a million new jobs worldwide for women drivers by 2020.

Uber : UN Women : Brandstanding

Big Ideas

SXSW: Living circuits

Austin, Texas – Consumer biotechnology company Synbiota has launched DNA Tinker Studio, a kit that enables non-specialists to build working circu...

SXSW : Synthetic Biology : Synbiota

Big Ideas

Mobile app update

US – Our phones may be smart, but there is nothing subtle about the way we use them, according to a new study from Ericsson.

Ericsson : Mobile Usage : Data

Big Ideas

Cosmoprof Worldwide Bologna 2015: Preview

The 48th Cosmoprof Worldwide Bologna show opens on 20 March, and this year the exhibition will have an even more international edge, as well as a r...

Cosmoprof : Cosmopack : Bologna

Big Ideas

SXSW: Shia LaBeouf's beating heart

Actor Shia LaBeouf unveiled a new art project at SXSW 2015, where people can watch his heart beat online as he moves through the festival.

SXSW 2015 : Pplkpr : Wearable Technology

Big Ideas

Autumn/winter 2015 Fashion Innovation

Designers this season are responding to shifts in technology and culture, not just with their collections but also with innovative digital partne...

VFiles : Burberry : Chromat

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