Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Biological bank security

Toronto – Our bodies could hold the key to secure online banking, according to technology start-up Nymi.

Big Ideas

Omega’s solar mission

Biel/Bienne, Switzerland – Watchmaker Omega is showing how a luxury brand can set the heart racing and the imagination soaring through its collabor...

Omega : Switzerland : Solar Impulse

Big Ideas

Girls empowered

Nairobi – Spring is a start-up accelerator focusing on businesses that serve the needs of adolescent girls in the developing world.

Spring : Fuseproject : Nike Foundation

Big Ideas

Are women thriving?

Washington DC – Women around the world are feeling positive, according to a new study by Gallup.

Gallup : Thriving : Women

Big Ideas

Travel agents’ finishing touch

Paris – A study cited by travel industry analysts Travel Agent Central has revealed that more and more consumers are turning to trav...

Homestay : Travel Agent Central : Online

Big Ideas

Smart oral hygiene

Barcelona – At the Mobile World Congress, Oral-B offered a future vision of the role of Internet of Things products in oral hygiene.

Oral B : Mobile World Congress : Smart Mirror

Big Ideas

Billboard uses facial recognition

London – A new billboard campaign from domestic abuse charity Women’s Aid uses facial recognition software to encourage passers-by not to turn a bl...

Women's Aid : Look At Me Campaign : Awakening Tech

Big Ideas

Lidl’s Chef Love

London – Discount supermarket chain Lidl has announced a partnership with a Michelin-starred chef.

Lidl : Affordable Luxury : #LidlSurprises

Big Ideas

NatWest Living app

London – NatWest is launching Living, a new service redefining its bank-customer relations.

NatWest : Living : The Convergence Economy

Big Ideas

SXSW Interactive 2015 Preview

LS:N Global will be reporting from Austin for SXSW Interactive 2015, identifying key emerging trends and disruptive innovations.

SXSW 2015 : The Immortal Brand : Whole-systems Thinking

Big Ideas

Easter confectionery sales

Retailers are gearing up for Easter, the second largest event in the UK retail calendar, with a particular focus on boosting Easter egg sales.

Easter : Point Of Sale : Cadbury

Big Ideas

Viral adverts

We all know that a well-executed viral campaign can be crucial for brand exposure, but what happens when the dust settles? A new study from global ...

Global Market Research : Viral Ads : Budweiser

Big Ideas

IOT’s steam moment

PragmatIC Printing’s ultra-thin, low-cost microcircuits have enormous implications for The Internet of Things.

PragmatIC Printing : Microcircuits : Internet Of Things

Big Ideas

Australia’s Seniorpreneurs

New research from the International Journal of Organizational Innovation takes an in-depth look at the rise of the senior entrepreneur in Australia.

Seniorpreneurs : Australia : International Journal Of Organizational Innovation

Big Ideas

Stratos smart card

The cashless future has a new pin-up in Stratos, a smart card that combines every piece of plastic into one bluetooth-enabled service.

Stratos : Smart Card : Cashless Futures

Big Ideas

Hispanic beauty opportunity

Even as overall US beauty sales declined in the year to October 2014, sales to Hispanic households increased, according to a new report from Nielsen.

Hispanic Beauty : Nielsen : Cosmetics

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.

Johnnie Walker : Smart Bottles : Awakening Tech

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.

Expansionist Brands : Activewear : Brazil

Big Ideas

Starwood Hotels and Resorts and Uber join forces for loyalty scheme

Starwood Hotels and Resorts and Uber are merging hospitality and transport with a new loyalty partnership.

Symbiotic Branding : Uber : Starwood Hotels And Resorts

Big Ideas

Hotel celebrates slow food and living with courtyard market

The Rosewood London hotel is celebrating food, artisanal craft and community with a new market opening in March 2015.

Rosewood Hotels & Resorts : Slow Food UK : Slow Food And Living