Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

The internet is changing how consumers interact with luxury

The internet is affecting how consumers perceive luxury, according to a new report by Martini Media.

Big Ideas

Never fall out of fashion with Endless Eyewear subscription service

Never be caught out by changing fashions with Ditto’s new Endless Eyewear subscription service, which puts thousands of designer frames at the cust...

Ditto : Endless Eyewear : The Sharing Economy

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.

Teenage Shoppers : User Generated Content : Insta-real

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.

IBM Watson : Toys : Gen I

Big Ideas

App plays values matchmaker for consumers and brands

Start-up Glia has created an app that connects shoppers with leading brands that share their moral and political values, helping them to steer th...

Glia : Ethical Consumerism : At The Source

Markets

Consumer Drones Market

With applications in photography, entertainment and the arts, drones are set to become mainstream consumer devices in 2015 and beyond.

Drones : Photography : Consumer Electronics

Big Ideas

Online content is key to brand loyalty for Millennials

NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.

Millennials : Online Content : Brand Loyalty

Big Ideas

Dove launches #SpeakBeautiful campaign to bring on the compliments

The Netherlands – Dove has launched an online campaign to stop women from tweeting negative comments about their own and other people’s appearance.

Dove : #SpeakBeautiful : Inner Beauty

Big Ideas

New holiday service aims to challenge the myths about introverts

Introverts can now book holidays with like-minded people through a tour service that caters specifically for their needs.

Sacred Introvert Retreat Tours : Lisa Avebury : Introverts

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...

Lego : Powerful Brands : The Immortal Brand

Big Ideas

Lab-grown rhino horns redefine the meaning of natural

Biotech start-up Pembient has set out to supplant the illegal trade in rhinoceros horns by creating an identical product grown in a lab using rhi...

Pembient : Biotechnology : The Age Of The Long Near

Big Ideas

Charity invites mobile users to donate their screens as advertising space

Charitable organisation Doctors of the World is asking people to donate their mobile screens to advertise on its behalf.

Doctors Of The World : Donations : Smart Philanthropy

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.

Millennials : Health Food : Generational Differences

Big Ideas

Kellogg’s Origins brings cereals into the Body Temples age

Kellogg Company has announced Origins, a new range of cereals, mueslis and granolas that will emphasise simplicity of ingredients and wellness ab...

Kellogg : Breakfast Cereal : Body Temples

Big Ideas

Marks & Spencer unveils sustainable footwear collection

UK retailer Marks & Spencer has introduced Footglove Earth, its first sustainable footwear line.

M&S : Footglove Earth : Footwear

Big Ideas

Hospitality joins click-to-buy movement on Instagram

Conrad Hotels & Resorts has introduced a like-to-buy button on its Instagram page, making it the first hospitality brand to do so.

Conrad Hotels & Resorts : Instagram : Cashless Futures

Big Ideas

Scientific studies suggest there is a sixth taste sensation

Move over umami, scientific research on a sixth taste – kokumi – suggests that it can make low-fat foods more palatable.

Kokumi : Taste : Food Futures

Markets

Virtual Reality Market

As technology catches up with fantasy, virtual reality is emerging as the next big computing platform.

Virtual Reality : Oculus Rift : Samsung

Big Ideas

Mad Men invites fans to recreate pilot episode to promote the last series

To promote the final episodes of the television series Mad Men, AMC Networks is harnessing the energy of fans to recreate the pilot of the series...

Crowdsourcing : AMC Networks : Fan Contribution

Big Ideas

Facebook users can launch a targeted ad campaign to find love

Lovebook enables singles to brand themselves and launch a targeted advertising campaign on Facebook.

Lovebook : Facebook : Online Dating