Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

New software lets business owners measure their slavery footprint

A new piece of software from non-profit-making organisation Made in a Free World is helping businesses to address their slavery footprint.

Big Ideas

Crowdsourced helicopters will make morning commute a breeze

New York commuters can take to the skies with crowdsourced helicopter rides, courtesy of app Gotham Air.

Gotham Air : Helicopter Flight Services : The Sharing Economy

Big Ideas

Target stages live commercial during awards show

Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...

Target : Moremusic : Las Vegas

Big Ideas

Facebook lets users choose an heir to their digital legacy

In a bid to honour the memory of Facebook users once they have passed away, the site has introduced a legacy contact option.

Facebook : Legacy Contract : The Sharded Self

Big Ideas

Debenhams records astonishing suit sales as Britain's men get smarter

The traditional suit is enjoying an unprecedented sales boom in the UK as British men buy into popular culture’s increasingly sartorial style.

Debenhams : Sartorial Style : New Gents

Big Ideas

Burberry will live-stream the catwalk using messaging app LINE

Burberry Prorsum will live-stream its autumn/winter 2015 fashion show via messaging app LINE.

Burberry Prorsum : LINE : Transmedia Futures

Big Ideas

Whisky the drink of choice for Millennials as global vodka sales continue to slump

Scotch is winning the battle between vodka and whisky as the drink preferred by Millennials, as vodka sales continue to decline.

Jameson : Whiskey : Vodka

Big Ideas

Stockholm Furniture Fair and Design Week 2015

Guest of honour Ilse Crawford opened the 2015 Stockholm Furniture Fair in front of a display of questions, such as what is design? and what is valu...

Furniture : Colour : Textiles

Big Ideas

Service aims to remove the stigma of booking hotels by the hour

HotelsByDay aims to shed the seedy connotations of booking by the hour and provide a sharing tool that drives business back to hotels.

HotelsByDay : By-the-hour : The Sharing Economy

Big Ideas

Selfridges to open gender-neutral pop-up departments

After several designers adopted gender neutrality at last year’s autumn/winter fashion shows, department store retailer Selfridges is abandoni...

Selfridges : Agender : Gender Neutral Retail

Big Ideas

Ace Hotel invites authors to take up residency for letter series

Ace Hotel has launched Dear Reader, a micro-residency for 12 writers who will pen a series of open letters to guests.

Ace Hotel : Dear Reader : Art-spitality

Big Ideas

Brands stand to gain from circular economy packaging

A new report has found that leading US fast food, beverage and grocery brands are wasting £7.48bn (€10.09bn, $11.40bn) a year due to poo...

Sustainability : Circular Economy : Plastic

Big Ideas

University study finds people willing to donate their data for the common good

A study by the University of Nottingham is asking whether people would consider giving away their personal data for free in the interest of the pub...

Smart Philanthropy : Nottingham : The University Of Nottingham

Big Ideas

App plays job matchmaker in a Tinder-like experience

Browse potential employers as if dating with Switch, an app that Tinderfies the recruitment experience.

Switch : Recruitment : Gamification

Big Ideas

Live music app shares fans' data with artists

Live music app Bandsintown is introducing fan data analytics to its Manager app, a service measuring music tastes across the web and mobile.

Bandsintown : Spotify : The New Value Economy

Big Ideas

London restaurant offers Bring Your Own Ingredients menu

UK – Hotel Café Royal in London has launched a Bring Your Own Ingredients menu, which enables guests to have a bespoke meal based on the ingre...

Hotel Cafe Royal : Bring Your Own Ingredients : Boutique BYO

Big Ideas

Twitter reaches out to consumers in emerging economies

Twitter has acquired ZipDial, a service that enables brands to reach consumers who spend most of their time offline.

Twitter : Mobile Internet Access : New Emerging Affluents

Big Ideas

BBC begins crowdsourced feedback to guide productions before they are broadcast

London – A new platform from the BBC enables viewers to become involved in television programming at the development stage.

BBC : Taster : Transmedia Futures

Big Ideas

Seek autumn/winter 2015 Review

This season the Berlin trade show landscape changed with the cancellation of stalwart event Bread & Butter. In an era in which niche, targeted sh...

Audi : PB 0110 : Enso

Big Ideas

App brings people’s digital lives together to immortalise their life stories online

New online service Emortal combines information from social media, biometric apps and personal cloud storage to create a holistic digital footprint.