Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Boomers and seniors feel overlooked by technology brands

Big Ideas

Boomers and seniors feel overlooked by technology brands

Baby Boomers have revealed that they feel patronised by technology companies, according to a recent study
Baby Boomers : AVG Technologies : Digital
Millennials continue to be big spenders on media content

Big Ideas

Millennials continue to be big spenders on media content

A new study from consultants Deloitte reveals that Millennials’ media spending is alive and well, at least for some sectors.
Millennials : Media Spending : Transmedia Futures
The app that lets you deliver goods via your neighbour’s car

Big Ideas

The app that lets you deliver goods via your neighbour’s car

Peer-to-peer logistics app Roadie enables users to send deliveries in passenger cars.
Roadie : Deliveries : The Sharing Economy
The social network on which users are limited to one post a day

Big Ideas

The social network on which users are limited to one post a day

This. is a new social network from publisher Atlantic Media asking users to be the most discerning curators and emphasise quality over quantity by ...
This. : The Atlantic : Tha Sharded Self
Connected Cars

Markets

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.
BMW : Driverless Cars : Audi
Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.
SnapChat : Snapchat Marketing : Discover
University study shows computers can judge you better than your friends

Big Ideas

University study shows computers can judge you better than your friends

Computer algorithms using Facebook likes can make a better judgement about people’s personalities than their friends can.
Facebook Likes : Personality Tests : The Dawn Of The Mega-systems
App connects blind people to volunteers worldwide via their smartphones

Big Ideas

App connects blind people to volunteers worldwide via their smartphones

Danish start-up Be My Eyes is connecting blind people to an army of volunteers willing to help them via their smartphones and tablets.
Be My Eyes : Micro Volunteering : Smart Philanthropy
Multi-tool manufacturer Leatherman creates wearable for ever-ready man

Big Ideas

Multi-tool manufacturer Leatherman creates wearable for ever-ready man

American multi-tool and knife manufacturer Leatherman has entered the wearables market with its Tread bracelet.
Leatherman : Tread Bracelet : Re-Con Man
Millennials willing to pay a premium for eco-friendly packaging

Big Ideas

Millennials willing to pay a premium for eco-friendly packaging

Introducing sustainable packaging to stores can increase net sales by 2–4%, according to a study by fibre-based packaging manufacturer Stora Enso.
Stora Enso : Eco-friendly Packaging : Whole-chain Thinking
Stockholm Furniture Fair 2015 Preview: Top picks

Big Ideas

Stockholm Furniture Fair 2015 Preview: Top picks

Scandinavia’s largest design exhibition takes place during one week in February when the Stockholm Furniture Fair (SFF) and Design Week descends ...
Tumblr launches new service bringing advertisers and creatives closer

Big Ideas

Tumblr launches new service bringing advertisers and creatives closer

Tumblr has announced Creatrs Network, which will enable brands and advertisers to connect with the site’s most popular creatives to make content na...
Tumblr : Creatrs Network : The Sharded Self
The cost of caring and how social media affects our stress levels

Big Ideas

The cost of caring and how social media affects our stress levels

Washington, US – A study by the Pew Research Center has revealed insights into the effect of internet, mobile phone and social media use on stress ...
Pew Research Center : Cost Of Caring : The Polarity Paradox
UK to become Europe’s leading luxury goods destination by 2018

Big Ideas

UK to become Europe’s leading luxury goods destination by 2018

The UK is expected to become Europe’s biggest luxury goods destination by 2018 ahead of Italy, France and Germany.
UK : Luxury Destination : Luxury Futures
Central Saint Martins Material Futures Work in Progress Show 2015

Big Ideas

Central Saint Martins Material Futures Work in Progress Show 2015

Work presented by the students of the MA Material Futures course continues to expand the definition of design into the realm of future scenarios
MA Material Futures : Mariah Wright : Hortense Duthilleux
Pill helps the whole body function optimally at night

Big Ideas

Pill helps the whole body function optimally at night

Researchers at McGill University have demonstrated new ways for medicine to help ease the stress associated with working irregular hours.
Circadian Rhythm : Sleep : Medicine
Air France invites passengers flying to Asia to compete for an upgrade

Big Ideas

Air France invites passengers flying to Asia to compete for an upgrade

Air France is promoting its Asian flights by offering passengers the opportunity to win an upgrade by playing a mobile game as they wait to board.
Air France : Passenger Upgrades : The New Value Economy
Costco begins stocking premium beauty products at wholesale prices

Big Ideas

Costco begins stocking premium beauty products at wholesale prices

Beauty lovers can now shop for prestige brands wholesale at Costco at the same time as buying their value-pack toilet rolls, discount hom...
Costco : Beauty's Most Wanted : Cosmetics
Luxury cycling tours give glampers an opportunity to break a sweat

Big Ideas

Luxury cycling tours give glampers an opportunity to break a sweat

New York – TerraVelo Tours offers tours of the American West that combine challenging cycling routes with luxury amenities.
TerraVelo : Luxury Camping : Body Temples
Safety and insurance costs whet consumers’ appetite for self-driving cars

Big Ideas

Safety and insurance costs whet consumers’ appetite for self-driving cars

Safety and insurance costs are fuelling consumer interest in self-driving cars, according to new research from the Boston Consultancy Group.
Automotive : Autonomous Vehicles : Self-Driving Cars
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