Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity. 

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

Big Ideas

Six Fashion Brands Deploying EQ-Commerce Strategies

As consumers expect brands to deliver super-personalised offers, meet the fashion businesses turning to EQ-Commerce strategies to help strengthen t...

Fashion : Retail : EQ-commerce

Big Ideas

Cannes Lions 2023: AI Mania and the Meh-taverse

The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...

Media : Advertising : Technology

Markets

Brewing Coffee Futures

The wellbeing and carbon footprint concerns of Conscious Consumers are pushing innovative coffee brands to shift their focus on quality, sustainabi...

Coffee : Coffee Plus : Coffee Shop

Big Ideas

Three Takeaways from VivaTech 2023

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable were new au...

Technology : Design : Retail

Big Ideas

Five Skincare Ingredients to Watch

Consumer priorities around skin barrier health are growing, leading to a rise in new ingredients and formulations that aim to repair, strengthen an...

Beauty : Skincare : Ingredients

Big Ideas

Gen Z and Luxury’s Future: FT Business of Luxury 2023

The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...

Luxury : Gen Z : Youth

Markets

Inclusive Fashion Market

With the fashion industry slowly recognising the needs of underserved consumers, smaller segments are emerging to close the inclusivity gap.

Fashion : Design : Identities

Markets

AI Optimism Market

Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.

AI : Creativity : Technology

Big Ideas

Bleisure Redefined

Initially capturing work and leisure fusions for business travellers, the Bleisure concept is now rapidly changing the travel industry.

Travel : Work States : Bleisure

Big Ideas

Three Takeaways from the Walpole British Luxury Summit 2023

The new luxury world order, tomorrow’s consumers and good luxury were hot topics at the Walpole British Luxury Summit 2023 in London.

Luxury : Sustainability : Technology

Big Ideas

How Travel Retail is Evolving

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insig...

Retail : Travel : Beauty

Big Ideas

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...

Technology : Retail : Sustainability

Big Ideas

Five Beauty Retailers Deploying EQ-Commerce Strategies

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs consumer pr...

EQ : E-commerce : Commerce

Markets

Luxury Members’ Club Market

In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish lifestyles behind c...

Luxury : Travel & Hospitality : Society

Big Ideas

Four Luxury Fashion Brands Stepping into the Home

As consumers spend more time and money upgrading home spaces, luxury fashion brands are racing to develop dedicated homeware lines.

Luxury : Fashion : Design

Big Ideas

Milan Design Week 2023: A Future for Alternative Energy

At Milan Design Week 2023, brands and creatives tackled the global energy crisis head on, offering tangible solutions through the lenses of urban l...

Design : Architecture : Technology

Markets

America Puts the New in Neurodivergence

As inclusivity is no longer optional, mainstream US businesses are adopting accessibility strategies tailored to the neurodivergent community.

Design : Health & Wellness : Youth

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.

Fashion : Youth : Retail