Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Meet Tomorrow’s Alternative Investors

Big Ideas

Meet Tomorrow’s Alternative Investors

With traditional systems of monetary value and exchange under threat, four emerging investment communities are ushering in a new dawn for alternati...
Finance : Society : Youth
Retail-flation Responses

Markets

Retail-flation Responses

Amid rising inflation and the knock-on effect of the war in Ukraine, retailers are innovating to support consumers’ tightening purse strings.
Retail : Society : Technology
Why the Snow Mushroom is the Next Beauty Sensation

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty : Skincare : Wellness
Mexico’s Drink Innovators

Markets

Mexico’s Drink Innovators

As Mexican mainstays such as tequila and mezcal go mainstream, new drinks that augment the country’s heritage and flavours are here to challenge th...
Food & Drink : Design : Sustainability
Web3 Music Market

Markets

Web3 Music Market

In a bid to reform its fractured systems, the music industry is embracing the Web3 space to empower musicians, digital communities and real-life fans.
Music : Web3 : NFTs
Gen Z Parenting Market

Markets

Gen Z Parenting Market

No longer the epitome of youth culture, members of Generation Z are having kids of their own, driving the parenting sector in unexpected new direct...
Gen Z : Fashion : Youth
Why Hotels are the Next Frontier for Brands

Big Ideas

Why Hotels are the Next Frontier for Brands

From streetwear hotels to decadent souvenirs, brands across sectors are embedding themselves in hospitality’s long-awaited comeback.
Hotels : Travel : Tourism
Halal Beauty Market

Markets

Halal Beauty Market

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and ethical restr...
Beauty : Wellness : Cosmetics
Five Luxury Hotels Elevating Sleep Tourism

Big Ideas

Five Luxury Hotels Elevating Sleep Tourism

From AI-powered mattresses to in-house sleep specialists, high-end hotels are placing next-generation restorative facilities at the heart of their ...
Travel & Hospitality : Luxury : Hotels
Five Generation Z-Founded Brands to Watch

Big Ideas

Five Generation Z-Founded Brands to Watch

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the disruptors to w...
Youth : Retail : Beauty
Food Austerity Innovators

Markets

Food Austerity Innovators

Global events are causing widespread disruption to the food sector, with innovators and start-ups helping to assuage rising prices and abating supp...
Food : Drink : Society
Generation Z Luxury Market

Markets

Generation Z Luxury Market

Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sec...
Luxury : Youth : Fashion
Hotel Bar Market

Markets

Hotel Bar Market

No longer coming second place to the wider hospitality experience, hotel bars are grabbing attention – and spending – by becoming destinations in t...
Hotel : Travel : Hospitality
Five Brands Extolling the Cool of Cryobeauty

Big Ideas

Five Brands Extolling the Cool of Cryobeauty

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...
Beauty : Wellness : Skincare
Sustainable Fashion Market: India

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.
Fashion : Luxury : Sustainability
Local TV Market

Markets

Local TV Market

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...
News : Media & Entertainment : Society
Women Workforce Rising: Latin America

Markets

Women Workforce Rising: Latin America

Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence in their o...
Society : Education : Workforce
Gen Zalpha India Market

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.
Youth : Education : Sustainability
Temporary Urbanism Futures

Markets

Temporary Urbanism Futures

Entire cities are becoming malleable, empowering communities to re-interpret urban environments freely and sustainably to fulfil their ever-changin...
Architecture : Travel & Hospitality : Sustainability
Five Future Paths for Metaverse Beauty

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.
Beauty : Wellness : Metaverse
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