Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Millennials take a different approach in their pursuit of happiness

Big Ideas

Millennials take a different approach in their pursuit of happiness

A study by marketing insights agency ZenithOptimedia has revealed that Millennials look for happiness in different places from Baby Boomers and G...
Millennials : Happiness : The Sharded Self
CES 2015: Bravia meets Google as Sony unveils Android tv

Big Ideas

CES 2015: Bravia meets Google as Sony unveils Android tv

Sony has launched an ultra-high-definition television with an operating system powered by Google.
Sony Bravia : Android TV : Transmedia Futures
Retail Analysis: Polo flagship store, New York

Big Ideas

Retail Analysis: Polo flagship store, New York

New York – Opened in September 2014, Ralph Lauren’s 38,000-square-feet store in Midtown Manhattan is the first flagship store for the iconic Polo ...
Ralph Lauren : The Athena Woman : Polo
Skype releases live translator service for video calls

Big Ideas

Skype releases live translator service for video calls

Skype has launched Translator, a live video tool that can translate English into Spanish and vice versa.
Skype Translator : Real-time Translation : Generation I
CES 2015: Samsung focuses on content to support products

Big Ideas

CES 2015: Samsung focuses on content to support products

Las Vegas – At its 2015 International CES press conference, Samsung moved further into Mega-systems territory, announcing a range of con...
CES 2015 : Samsung : The Dawn Of The Mega-systems
CES 2015: Qardio creates a smart scale that doesn’t judge

Big Ideas

CES 2015: Qardio creates a smart scale that doesn’t judge

Las Vegas – At the 2015 International CES show, digital health company Qardio has unveiled the QardioBase, a scale that helps consumers track the...
CES 2015 : Awakening Tech : CES
Almost all UK Millennials ready to switch banks

Big Ideas

Almost all UK Millennials ready to switch banks

Some 99% of UK Millennials are ready to switch banks, indicating that traditional financial institutions are failing to resonate with the Millennia...
Banking : Millennials : The New Value Economy
Fitness concierges emerge following rise of boutique gyms

Big Ideas

Fitness concierges emerge following rise of boutique gyms

In Manhattan, a new fitness concierge service is designed to help affluent and curious clients navigate the increasingly diverse fitness...
SIN Workouts : Boutique Fitness : Body Temples
First-class cabins on the rise despite post-recession concerns

Big Ideas

First-class cabins on the rise despite post-recession concerns

Investment in airline first-class cabins is on the rise despite pre- and post-recession concerns about the premium service.
First Class Cabins : OAG : Luxury Futures
Charlotte Tilbury launches a make-up box with an in-built video tutorial

Big Ideas

Charlotte Tilbury launches a make-up box with an in-built video tutorial

Acclaimed make-up artist Charlotte Tilbury is leaving her mark by releasing a make-up box featuring an in-built video tutorial.
Charlotte Tilbury : The Supermodel Genius Tutorial Box : Awakening Tech
How technology is changing the dynamics in the family home

Big Ideas

How technology is changing the dynamics in the family home

The Future of Families study explores how technology is affecting the modern British family.
Television : Emerging Families : Traditional Families
Smart suitcase designed to make travelling less stressful

Big Ideas

Smart suitcase designed to make travelling less stressful

A smart suitcase, which travellers will be able to control via an app, promises to make travelling less stressful and more efficient.
Bluesmart : Smart Suitcase : Awakening Tech
Design Miami/ 2014 Overview: Part 2

Big Ideas

Design Miami/ 2014 Overview: Part 2

On the 10th anniversary of the show, Design Miami/ 2014 fully lived up to expectations and the city was awash with colour and energy. Here LS...
Miami : Art : Collaboration
Pizza Hut tests ‘subconscious menu’ in UK stores

Big Ideas

Pizza Hut tests ‘subconscious menu’ in UK stores

Pizza Hut has tested a new tablet-based ordering service across its 300 UK branches that uses retina-scanning to help diners choose their food.
Pizza Hut : Subconscious Menu : Generation D
Publishing group introduces buy button on Twitter

Big Ideas

Publishing group introduces buy button on Twitter

Publishing group Hachette has introduced a buy button on the Twitter feeds of its more popular authors.
Hachette : Twitter Buying : The Dawn Of The Mega-systems
Inclusive Beauty

Markets

Inclusive Beauty

A multicultural approach to beauty is on the rise as brands adjust to a changing consumer landscape.
Multi Cultural Beauty : Ethnic : Western Markets
Design Miami/ 2014 Overview: Part 1

Big Ideas

Design Miami/ 2014 Overview: Part 1

The sun was shining and the champagne was flowing. Collectors, gallerists, celebrities and enthusiasts were out in full force in Miami for the 10...
Miami : Design Miami/ : Art
Developers create minute-by-minute novel from real tweets

Big Ideas

Developers create minute-by-minute novel from real tweets

A Dutch development team has produced a novel compiled of tweets. 
Twitter Novel : Studio Moniker : Generation D
Spare5 app offers users a way to earn money in their spare time

Big Ideas

Spare5 app offers users a way to earn money in their spare time

A new app enables users to earn money during their downtime. 
Spare5 : Nanoentrepreneurs : The New Value Economy
YSL introduces Google Glass make-up tutorials at Selfridges

Big Ideas

YSL introduces Google Glass make-up tutorials at Selfridges

Yves Saint Laurent has launched a make-up tutorial service at its beauty counter in Selfridges, where the make-up artist wears a pair of Google Gla...
Google Glass : YSL : Wearable Tech
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