Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Web Summit 2014 Review

Big Ideas

Web Summit 2014 Review

Technology experts and innovators gathered in Dublin in November to assess the future of technology.
Facebook : Guardian : PayPal
Flexitarianism market

Markets

Flexitarianism market

Vegetables are increasingly in the spotlight as they change from being a side dish to the star on diners’ plates across the globe. 
Waitrose : Meat-free Mondays : Flexitarianism
App enables users to remain undisturbed when with friends and family

Big Ideas

App enables users to remain undisturbed when with friends and family

Shhhh is a new app that automatically turns off notifications when a user is with other people.
Shhhh : Smartphone App : Ilwon Yoon
US cable and network television channels are losing female viewers

Big Ideas

US cable and network television channels are losing female viewers

Female television viewing figures are on the decline according to a new Nielsen study.
Nielsen : Report : Television
StockCity brings investment to Oculus Rift

Big Ideas

StockCity brings investment to Oculus Rift

A financial services company has created a tool to let investors survey their stocks and shares in a virtual reality city.
Virtual Reality : Oculus Rift : VR
Vodafone launches peer-to-peer customer service

Big Ideas

Vodafone launches peer-to-peer customer service

Vodafone Germany has launched a new peer-to-peer technical support service by crowdsourcing from its existing customer base.
Vodafone : Customer Services : The New Value Economy
Silent Generation reaps the wealth rewards of history

Big Ideas

Silent Generation reaps the wealth rewards of history

Americans in retirement are wealthier than ever, but this may not translate into consumer spending, according to a Bloomberg analysis of US Federa...
Silent Generation : Wealth : Alpha-Amortals
Thomson redesigns plane seating to make flights part of the holiday experience

Big Ideas

Thomson redesigns plane seating to make flights part of the holiday experience

West Sussex, UK – Thomson Airways, Britain’s largest charter airline, aims to redefine the travel experience for passengers with new seating arrang...
Thomson Airways : Package Holidays : Travel Futures
Selfridges to unveil project celebrating born-again creatives

Big Ideas

Selfridges to unveil project celebrating born-again creatives

Selfridges is launching the Bright Old Things initiative, celebrating 40–80-year-old creative thinkers and showing that it’s never too late to try ...
Selfridges : Bright Old Things : The Flat Age Society
 Stronger emotional imprint leads to greater brand loyalty

Big Ideas

Stronger emotional imprint leads to greater brand loyalty

Market research institute GfK believes that creating a strong emotional imprint with customers is the key to brand loyalty.
GfK : Emotional Imprint : Brand Loyalty
Thync, the app that uses neurosignalling to control mood

Big Ideas

Thync, the app that uses neurosignalling to control mood

Thync is a new wearable device that enables users to change their mood and optimise their state of mind.
Thync : Mood Altering Technology : Awakening Tech
Design Miami/ 2014 Preview

Big Ideas

Design Miami/ 2014 Preview

Celebrating its 10th anniversary, the Design Miami/ fair promises an incomparable selection of international galleries.
Art Basel Miami Beach : Jonathan Muecke : Neo-Kitsch
Start-up helps emerging brands move at fast fashion speed

Big Ideas

Start-up helps emerging brands move at fast fashion speed

Fashion e-commerce start-up Nineteenth Amendment is enabling consumers to shop for emerging brands on a timeline that mimics the fast fashion model.
Nineteenth Amendment : Emerging Designers : Retail Futures
Attitudes to employment and loyalty are changing among US Millennials

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.
Millennial Workforce : Company Loyalty : Bleisure
Audi introduces car-pooling service aimed at luxury consumers

Big Ideas

Audi introduces car-pooling service aimed at luxury consumers

Audi has launched car-sharing programme Audi Unite in Sweden.
Audi Unite : Sweden : The Sharing Economy
Murad flagship store offers immersive retail experience

Big Ideas

Murad flagship store offers immersive retail experience

Murad has opened a Los Angeles flagship store that offers customers an immersive retail experience with a focus on wellness and stress relief.
Murad : Skincarre : Designer Pharmacies
Pollster YouGov creates site enabling brands to search for average fans

Big Ideas

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.
YouGov : Profiles : The New Value Economy
Child cyberbullying cases double in the past year

Big Ideas

Child cyberbullying cases double in the past year

A new poll from McAfee reveals that the number of children experiencing cyberbullying has doubled in the past year.
McAfee : Cyberbullying : Generation D
Times Square takes outdoor advertising to new heights

Big Ideas

Times Square takes outdoor advertising to new heights

New York – The largest LED advertising display in the world has been installed in Times Square with a film co-created by digital agency Universal...
Times Square : SapientNitro : Advertising Futures
Snapchat launches in-app cash transfer system

Big Ideas

Snapchat launches in-app cash transfer system

Snapcash lets Snapchat users send money to each other quickly. 
SnapChat : Payment : Snapcash
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