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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
Web Summit 2014 Review
Technology experts and innovators gathered in Dublin in November to assess the future of technology.
Facebook
:
Guardian
:
PayPal
Markets
Flexitarianism market
Vegetables are increasingly in the spotlight as they change from being a side dish to the star on diners’ plates across the globe.
Waitrose
:
Meat-free Mondays
:
Flexitarianism
Big Ideas
App enables users to remain undisturbed when with friends and family
Shhhh is a new app that automatically turns off notifications when a user is with other people.
Shhhh
:
Smartphone App
:
Ilwon Yoon
Big Ideas
US cable and network television channels are losing female viewers
Female television viewing figures are on the decline according to a new Nielsen study.
Nielsen
:
Report
:
Television
Big Ideas
StockCity brings investment to Oculus Rift
A financial services company has created a tool to let investors survey their stocks and shares in a virtual reality city.
Virtual Reality
:
Oculus Rift
:
VR
Big Ideas
Vodafone launches peer-to-peer customer service
Vodafone Germany has launched a new peer-to-peer technical support service by crowdsourcing from its existing customer base.
Vodafone
:
Customer Services
:
The New Value Economy
Big Ideas
Silent Generation reaps the wealth rewards of history
Americans in retirement are wealthier than ever, but this may not translate into consumer spending, according to a Bloomberg analysis of US Federa...
Silent Generation
:
Wealth
:
Alpha-Amortals
Big Ideas
Thomson redesigns plane seating to make flights part of the holiday experience
West Sussex, UK – Thomson Airways, Britain’s largest charter airline, aims to redefine the travel experience for passengers with new seating arrang...
Thomson Airways
:
Package Holidays
:
Travel Futures
Big Ideas
Selfridges to unveil project celebrating born-again creatives
Selfridges is launching the Bright Old Things initiative, celebrating 40–80-year-old creative thinkers and showing that it’s never too late to try ...
Selfridges
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Bright Old Things
:
The Flat Age Society
Big Ideas
Stronger emotional imprint leads to greater brand loyalty
Market research institute GfK believes that creating a strong emotional imprint with customers is the key to brand loyalty.
GfK
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Emotional Imprint
:
Brand Loyalty
Big Ideas
Thync, the app that uses neurosignalling to control mood
Thync is a new wearable device that enables users to change their mood and optimise their state of mind.
Thync
:
Mood Altering Technology
:
Awakening Tech
Big Ideas
Design Miami/ 2014 Preview
Celebrating its 10th anniversary, the Design Miami/ fair promises an incomparable selection of international galleries.
Art Basel Miami Beach
:
Jonathan Muecke
:
Neo-Kitsch
Big Ideas
Start-up helps emerging brands move at fast fashion speed
Fashion e-commerce start-up Nineteenth Amendment is enabling consumers to shop for emerging brands on a timeline that mimics the fast fashion model.
Nineteenth Amendment
:
Emerging Designers
:
Retail Futures
Big Ideas
Attitudes to employment and loyalty are changing among US Millennials
A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.
Millennial Workforce
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Company Loyalty
:
Bleisure
Big Ideas
Audi introduces car-pooling service aimed at luxury consumers
Audi has launched car-sharing programme Audi Unite in Sweden.
Audi Unite
:
Sweden
:
The Sharing Economy
Big Ideas
Murad flagship store offers immersive retail experience
Murad has opened a Los Angeles flagship store that offers customers an immersive retail experience with a focus on wellness and stress relief.
Murad
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Skincarre
:
Designer Pharmacies
Big Ideas
Pollster YouGov creates site enabling brands to search for average fans
Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.
YouGov
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Profiles
:
The New Value Economy
Big Ideas
Child cyberbullying cases double in the past year
A new poll from McAfee reveals that the number of children experiencing cyberbullying has doubled in the past year.
McAfee
:
Cyberbullying
:
Generation D
Big Ideas
Times Square takes outdoor advertising to new heights
New York – The largest LED advertising display in the world has been installed in Times Square with a film co-created by digital agency Universal...
Times Square
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SapientNitro
:
Advertising Futures
Big Ideas
Snapchat launches in-app cash transfer system
Snapcash lets Snapchat users send money to each other quickly.
SnapChat
:
Payment
:
Snapcash
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