Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Future highways: The photo-luminising powder replacing street lights

Dutch design firm Studio Roosegaarde has developed Glowing Lines, strips of photo-luminising powder, to replace street lamps along Dutch roads.

Studio Roosegarde : Dan Roosegarde : Glowing Lines

Big Ideas

New low-cost smartphone aimed at young people in emerging markets

Former Apple CEO John Sculley has launched a low-cost smartphone aimed at young people in emerging markets.

Obi Mobiles : John Sculley : New Emerging Affluents

Big Ideas

Fortnum & Mason collection goes on sale at Lane Crawford

Piccadilly luxury retailer Fortnum & Mason has joined forces with Hong Kong department store retailer Lane Crawford on a new range of pro...

Fortnum & Mason : Lane Crawford : China's New Emerging Affluents

Markets

Peer-to-peer sharing in Asia

The biggest demand yet for peer-to-peer sharing platforms and services may come from Asia.

China : Sharing Economy : Car Sharing

Big Ideas

HP’s new Sprout PC set to change how we interact with digital content

HP is releasing Sprout, a new desktop computer that aims to end mouse-and-keyboard interaction and change the way we engage with digital content.

Awakening Tech : Hewlett Packard : Sprout

Big Ideas

Mobile phones used to help people in Angola locate water supplies

Development agencies are using mobile phone technology to help communities in Angola to access clean water.

Smart Philanthropy : Mobile Enabled Community Services : Angola

Big Ideas

Accidental lock-in inspires Airbnb to host sleepover in book store

Airbnb has hosted a sleepover in Waterstones’ flagship store. The inspiration for the event came when tourist David Willis was accidentally locked ...

AirBnB : Waterstones : Symbiotic Branding

Big Ideas

Online tool lets consumers understand how advertisers see them

Floodwatch is an online tool that enables users to track the advertisements they are presented with while browsing the internet.

Floodwatch : Big Data : Data Visualisation

Big Ideas

Global snackers opt for health and convenience

A shift toward healthy snacking and meal replacement signals growth opportunities for the global snacking industry, according to a new Nielsen rep...

Snacking : Nielsen : Meal Replacement

Big Ideas

Mobile app for life’s awkward moments

Dorothy is a new product for use in awkward social situations allowing users to call an Uber, text their friends or trigger a fake phone call simpl...

Dorothy : IStrategyLab : Everyday Re-Enchantment

Big Ideas

Mozilla Foundation launches Appmaker

Mozilla Foundation, a non-profit arm of Mozilla Firefox, is launching Appmaker, part of a new range of tools to empower internet users around the...

Mozilla Foundation : App Maker : New Emerging Affluents

Big Ideas

Poundland launches own-brand beauty range

Discount store Poundland has announced plans to introduce its own beauty range, launching in stores from October 2014.

Poundland : Budget : Price-conscious

Big Ideas

Start-up aims to connect emerging markets to internet

Outernet is a global broadcast data start-up that plans to address the fact that about two-thirds of the world’s population still lacks internet ...

Outernet : The Dawn Of The Mega-systems : Emerging Markets

Markets

Halloween Market

Long considered a North American holiday for children, Halloween is becoming a global, cross-generational consumer event.

Halloween : Fancy Dress : Millennials

Big Ideas

Dutch Design Week 2014

With a strong focus on storytelling and art direction, this year’s Dutch Design Week was a showcase for emerging design talent and curatorial bri...

DDW14 : Sense-Nonsense : Jules Van Den Langenberg

Big Ideas

US urban cores gain young, well-educated residents

Urban cores across the US are attracting an outsized share of young and educated residents, even in cities where the overall economic picture is...

City Observatory : Demographics : Urban Policy

Big Ideas

GQ launches YouTube series with rapper 2 Chainz

GQ has launched a YouTube video series, called Most Expensivest Shit, where rapper 2 Chainz trials outrageously luxurious goods.

YouTube : New Emerging Affluents : GQ Magazine

Big Ideas

Facebook launches new safety check-in feature

Facebook has launched Safety Check, which allows users to let friends and family know that they’re safe.

Big Ideas

Britain’s state schools put coding on the curriculum

Britain’s state schools have begun introducing their students to the world of algorithms, making it the first G20 country to put computer science a...

Schools : The Year Of The Code : Generation I

Big Ideas

Holt Renfrew opens men’s department store in Toronto

Canadian luxury department store chain Holt Renfrew has opened a 16,500-square-feet retail space for men.

Luxury : Department Store : Menswear