Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

MasterCard to introduce fingerprint-scanning cards

Norwegian start-up Zwipe has teamed up with MasterCard for the world’s first contactless payment card that uses fingerprint recognition for authent...

MasterCard : Zwype : Awakening Tech

Big Ideas

Frieze London 2014 Review

Now in its 12th year, London’s Frieze Art Fair offers a limited, mostly commercial perspective on contemporary art, but its 162 exhibitors from 25 ...

Frieze Art Fair : Frieze London : Nick Mauss

Big Ideas

New platform lets people sell advertising space on their clothes and cars

BadgerHunt helps advertisers connect with people eager to promote their brands in exchange for payment in Bitcoin.

BadgerHunt : The New Value Economy : Bitcoin

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.

Pepsi : Caleb's Cola : Whole Chain Thinking

Big Ideas

Spanish comedy club unveils pay per laugh policy

A comedy theatre in Barcelona has introduced a Pay Per Laugh scheme in a bid to attract bigger audiences.

Teatreneu : Pay Per Laugh : The Cyranos McCann

Big Ideas

Lego to discontinue Shell-themed toys after Greenpeace campaign

The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and ga...

Lego : Shell : Greenpeace

Big Ideas

Tesla introduces autopilot system for Model S sedan

In a move towards a self-driving future, luxury electric car company Tesla has introduced an autopilot feature for its luxury Model S sedan.

Tesla : Model S : Autopilot Car

Markets

Luxury Matrix 2014

LS:N Global plots the shifts in luxury in 2014 and identifies where key luxury brands sit in the five stages that define the luxury market.

The Luxury Matrix : DKNY : Moschino

Big Ideas

Swiss luxury tourist destination to launch winter fragrance

The essence of the Swiss town of St Moritz is to be captured in a scent to commemorate 150 years of winter tourism in the region.

Luxury Travel : Fragrance : Switzerland

Big Ideas

Ritz-Carlton Washington DC lets guests swap charity work for hotel perks

The Ritz-Carlton Washington DC has offered its guests the opportunity to give back to the local community with its Do Good, Feel Good package.

Ritz-Carlton : DC Central Kitchen : Smart Philanthropy

Big Ideas

Most American mothers feel stressed and money is the main reason

Most mothers in the US are feeling stressed, according to a new study by Ipsos Public Affairs.

Stress Is The New Fat : Mothers : Stress

Big Ideas

Advertising agency staff trial beacon-driven loyalty app

Beacon technology has taken a step closer towards the mainstream after advertising agency Cheil UK unveiled its app Cheil Break, which is trialling...

Chiel UK : Beacon Retail : Cafés

Big Ideas

Unilever urges consumers to trade waste bottles for phone credit

To promote the launch of its Seda Recarga Natural line of shampoo, Unilever built a machine that encourages Brazilian commuters to trade used bot...

Brazil : Ethical Consumption : Vending Machine

Big Ideas

New projection system transforms any room into interactive game

A team at Microsoft Research has developed RoomAlive, a system of projectors and mapping software that transforms any room into an interactive game.

RoomAlive : Microsoft Research : Gaming

Big Ideas

Dutch Design Week 2014: Preview

Every year in October, Dutch Design Week turns the small town of Eindhoven into a hub of innovation and creative energy. In anticipation of its 1...

Design Academy Eindhoven : Dutch Invertuals : TAC

Big Ideas

Jacket improves blood circulation and cell recovery

Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.

Isaora : Microlight IR Down Jacket : ThermaDown

Big Ideas

Consumers willing to trade data using social logins if they are compensated

Data consulting firm Gigya has released a report showing that social logins are becoming more popular among consumers.

Gigya : Data Privacy : Social Media

Big Ideas

World Retail Congress 2014: Overview Part 2

The theme may have been retail in an era of disruption, but old-fashioned values dominated the discussions at World Retail Congress 2014.

Phygital : Omnichannel : Ecommerce

Big Ideas

Smart car campaign encourages safety with dancing pedestrian crossing lights

As part of its new What Are You For? advertising campaign, automobile company Smart has developed a dancing pedestrian crossing light to ...

Smart : Interactive Traffic Light : Portugal

Communities

The New Value-seekers

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...

Collaborative Economy : EatWith : Smartphones