Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Adidas launches first wearable fitness tracker

The miCoach Fit Smart will act as a fitness coach for consumers, according to the sports brand.

Adidas : Wearable Tech : Fitness Tracker

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.

Heritage : Filson : LVMH

Big Ideas

Summer Fancy Food Show 2014

More than 2,700 exhibitors from 49 countries gathered in New York to show off their latest specialist food creations at the largest Summer Fancy ...

Summer Fancy Food Show : Non-GMO : Body Temples

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...

Boomers : Basketball : Campaign

Big Ideas

Craft brewery to launch $120 bottle of truffle beer

A new Chicago microbrewery, the Moody Tongue Brewing Company, has launched a beer made with rare black truffles.

Craft Beer : Save Our Boozers : Chicago

Big Ideas

Cannes Lions 2014 Show Report Part 3

In part 3 of LS:N Global's report on Cannes Lions 2014 we look at how advertisers are collaborating with artists and making data emotional.

Cannes Lions : Cannes Lions 2014

Big Ideas

New Designers 2014

This year's New Designers show in London was a hotbed of graduate talent focusing on projects from a range of disciplines, including visual communi...

New Designers : Graduate Show : London

Big Ideas

Survey reveals internet access is the top concern for business travellers

A recent survey has found that the top hotel complaints among business travellers concern internet access and the ability to ch...

Hotels : Flytertalk : Frequent Business Traveler

Big Ideas

NPD study reveals rising sales of eyebrow make-up in the UK and US

UK and US sales of eyebrow make-up products have risen sharply, according to a new report.

Eyebrows : Growth : Cara Delevingne

Big Ideas

Ikea Russia innovates with gaming and Instagram campaigns

Moscow agency Instinct has produced two innovative digital campaigns for the Russia division of Swedish homewares retailer Ikea.

Ikea : Russia : Transmedia Futures

Big Ideas

New Designers 2014: Ones to Watch

This year in London, the UK's top graduate design talent focused on the home, production processes and playful interactions.

New Designers : Oliver Staiano : Nottingham Trent University

Big Ideas

Made in the USA movement gathers strength

US – Production of clothing and textiles in the US continues to gather pace in the second half of 2014, as costs rise in Asia and consumers ...

Walmart : USA : Initiative

Big Ideas

Young children expected to be key to Netflix growth

Netflix’s stock is on the rise, and with it predictions that children will be its next target demographic for growth.

Generation I : Gen I : Netflix

Big Ideas

British Airways blanket tracks passenger relaxation levels

In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.

British Airways : Happiness : Air Travel

Big Ideas

The Future Laboratory explores the emotional side of due diligence

A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence.

The Future Laboratory : British Fashion Council : Investment

Markets

The Future of Travel

Over the next 10 years new technologies will revolutionise the way we travel.

SkyScanner : Daniel Burrus : Big Data

Big Ideas

H&M launches mobile music app for Asia

In its latest initiative emphasising the connection between music and fashion, H&M has released a mobile app specifically for the Asian market.

H&M : China : Mobile App

Big Ideas

YouTube rolls out new services for creator generation

Anaheim, California – YouTube is increasing its efforts to cater for the creator generation, and has announced a range of updates at online video ...

YouTube : Creator Generation : Tips Jar

Big Ideas

US start-up hopes to facilitate Chinese purchase of Western goods

Payment service Stripe has joined forces with China’s Alipay to make it easier for Chinese consumers to buy from Western brands.

Alipay : Stripe : Payments

Big Ideas

Cannes Lions 2014 Show Report Part 2

In Part 2 of LS:N Global’s report from the 61st Cannes Lions International Festival of Creativity, we examine how brands are adapting to a rapidly ...

Cannes Lions : Advertising : Digital Billboards