Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Design Miami/ Basel 2014 review

Big Ideas

Design Miami/ Basel 2014 review

The 2014 collectible design show Design Miami/ Basel, which displayed a mix of French mid-century modern pieces and work from up-and-coming designe...
Design Miami/Basel : Private Collection : Art
JC Penney casts Latina shopper as brand muse

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.
Womenomics : Latinas : J.C. Penney
Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

Big Ideas

Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours

The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...
Cannes Lions 2014 : Cannes Lions
Mattel remains unapologetic with launch of Entrepreneur Barbie

Big Ideas

Mattel remains unapologetic with launch of Entrepreneur Barbie

Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.
Tiny Tot Feminism : Barbie : Melissa Wardy
Cannes Lions 2014: Jury shares their favourite Cyber gems

Big Ideas

Cannes Lions 2014: Jury shares their favourite Cyber gems

The Cannes Lions Cyber jury discusses some of the outstanding entries this year that didn't win the Grand Prix. 
Cannes Lions 2014 : Advertising : Cyber
Cannes Lions 2014: Design, Cyber, Product Design, Press  and Radio awards

Big Ideas

Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards

The third series of Cannes Lions awards marked out the compelling and beautifully crafted. 
Cannes Lions 2014 : Digital Marketing : Product Design
Study finds more US dads at home with children

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.
Pew Research Center : Fatherhood : Parenting
Global shopping malls emerge as community lifestyle destinations

Big Ideas

Global shopping malls emerge as community lifestyle destinations

It is no longer enough simply to shop in shopping centres, as retail becomes more community-focused and malls become activity centres.
Community : Nielsen : Activity Centre
Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...
Cannes Lions 2014 : Mobile : Razorfish
Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns. 
Cannes Lions 2014 : Mobile : Ad Campaigns
Design studio creates immersive space for kids

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Design studio creates immersive space for kids

Pastello: Draw Act is a space for children that transforms the act of drawing with custom-designed apparatus.
Studio Mathery : National Gallery Of Victoria : Kids Spaces
Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories. 
Cannes Lions 2014 : Advertising : Outdoor Advertising
Barclaycard keeps in touch with new pay band technology

Big Ideas

Barclaycard keeps in touch with new pay band technology

Barclays bank stakes its claim to a share of the wearable technology market with a wristband that enables people to make frictionless touch payme...
Cashless Futures : Cashless Payments : Barclaycard
Africans adopting mobile internet at twice global average

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Africans adopting mobile internet at twice global average

Internet surfing on mobiles in Africa is predicted to increase twice as fast as the global average.
Africa : Mobile Internet : Mobile Banking
American Express puts focus on unbanked with new film

Big Ideas

American Express puts focus on unbanked with new film

The financial services brand has joined the growing number of companies creating documentary-style films.
American Express : The Just Nots : Financal Services
Cannes Lions winners: Direct, Creative Effectiveness, PR and Promo

Big Ideas

Cannes Lions winners: Direct, Creative Effectiveness, PR and Promo

The jury awarded trophies in the Direct, Creative Effectiveness, PR and Promo and Activation categories. 
Cannes Lions 2014 : Advertising : Digital Billboards
Pitti Immagine Uomo preview

Big Ideas

Pitti Immagine Uomo preview

For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...
Pitti Uomo : Florence : Pucci
Brands attract little notice on Pinterest

Big Ideas

Brands attract little notice on Pinterest

A new study found that only 27% of active US Pinterest users follow any brands on the platform.
Pinterest : E-commerce : Social Media Platform
New tool enables Facebook personality test

Big Ideas

New tool enables Facebook personality test

A new Facebook tool scans your profile to determine your personality.
Facebook : Privacy : Post Privacy World
New cacao-based liquor enters the market

Big Ideas

New cacao-based liquor enters the market

Solbeso is a new liquor made from the fruit of the cacao tree.
Cacao : Alcohol : Boozette Brands
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