Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Luxury Travel Futures Market – New definitions

Markets

Luxury Travel Futures Market – New definitions

Luxury is at a stage where the emphasis is very much on how an experience makes you feel rather than on extravagant hardware.
Experiential : Adventurism : Tom Marchant
DigiFest NYC brings social stars to the live stage

Big Ideas

DigiFest NYC brings social stars to the live stage

Social media stars are leaving their bedrooms and going out into the world.
YouTube : Social Stars : DigiFest
Ikea profiles morning habits of global consumers

Big Ideas

Ikea profiles morning habits of global consumers

Ikea delves into the homes of global consumers to uncover polarised morning habits. 
Ikea : London : New York
Luxury Travel Futures Market – Trends

Markets

Luxury Travel Futures Market – Trends

For experience-hungry luxury travellers, one-of-a-kind adventures are more important than prestigious products. 
Luxury Travel : The Polarity Paradox : The Convergence Economy
Flat Age Men's skincare

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.
Skincare : Baby Boomer Beauty : Anti-ageing
Flavoured spirits drive American whiskey boom

Big Ideas

Flavoured spirits drive American whiskey boom

The global boom in American whiskey sales continues unabated, driven especially by flavoured varieties such as Jack Daniel's Tennessee Honey and F...
Jack Daniel's : Brown-Forman : Whiskey
Design Miami/ Basel 2014 preview

Big Ideas

Design Miami/ Basel 2014 preview

Now in its tenth year, Design Miami/ Basel remains the essential show in the luxury and collectable design calendar.
Design Miami/Basel : Art : Jamie Zigelbaum
Graduate Fashion Week 2014

Big Ideas

Graduate Fashion Week 2014

London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...
Graduate Fashion Week : George At Asda : Students
Cannes Lions 2014 Preview

Big Ideas

Cannes Lions 2014 Preview

From 15 to 21 June, the advertising industry will gather on the French Riviera for the 61st Cannes Lions International Festival of Creati...
Cannes Lions International Festival Of Creativity : Cannes Lions : Cannes Lions 2014
Big data start-up takes on public transport

Big Ideas

Big data start-up takes on public transport

Bridj, a start-up that promises to use big data to revolutionise urban transport, has launched its beta service on selected routes in Boston.
Bridj : Boston : Sharing Economy
Luxury retailers flock to Melbourne

Big Ideas

Luxury retailers flock to Melbourne

Melbourne is the focus as French luxury brands expand their retail presence in Australia. 
Hermès : Melbourne : Flagship Store
Generation X suffers from a weak identity

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.
Generation X : Pew Research Center : Millennials
Site uses social media to match guests with hotels

Big Ideas

Site uses social media to match guests with hotels

Hotelied helps travellers secure discounts at luxury hotels, in part by quantifying their cachet.
App Travel : Luxury Hotels : Social Media Hotel
Regent Street pioneers beacon technology in London

Big Ideas

Regent Street pioneers beacon technology in London

One of London’s most popular shopping destinations has embraced beacon retail.
Beacon Retail : IBeacon : Regent Street
Medicine meets lifestyle at men’s health centres

Big Ideas

Medicine meets lifestyle at men’s health centres

An emerging category of men’s health centers in the US is blurring the lines between healthcare and lifestyle.
Healthcare : New York Times : Men's Health
British consumers spending on small indulgences

Big Ideas

British consumers spending on small indulgences

British consumers are feeling better about their economic prospects and starting to spend again.
Body Temples : Austerity : Recession
UK consumers are more value-conscious than ever

Big Ideas

UK consumers are more value-conscious than ever

Bargain-hunting is driving the shopping behaviour of UK consumers. 
Datamonitor : Bargains : Value
Sri Lankan newspaper launches mosquito-repellent edition

Big Ideas

Sri Lankan newspaper launches mosquito-repellent edition

Sri Lankan newspaper Mawbima has created the world’s first mosquito-repellent newspaper.
Brandstanding : Print Media : Vernacular Vibe
Hospitality sector taps into LGBT travel market

Big Ideas

Hospitality sector taps into LGBT travel market

Hotels and resorts are increasingly rolling out ads and services aimed at gay travellers.
Hotels : Dinks : Marriott
ASOS launches social shopping micro-site

Big Ideas

ASOS launches social shopping micro-site

ASOS unveils As Seen on Me, a micro-site dedicated to social commerce.
Asos : As Seen On Me : Instagram
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