Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Five Brands Extolling the Cool of Cryobeauty

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...

Beauty : Wellness : Skincare

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.

Fashion : Luxury : Sustainability

Markets

Local TV Market

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...

News : Media & Entertainment : Society

Markets

Women Workforce Rising: Latin America

Focusing on collective empowerment and development, initiatives across Latin America are helping women to foster skills and independence in their o...

Society : Education : Workforce

Markets

Gen Zalpha India Market

Amid India’s pandemic recovery, Gen Zalpha are navigating their journey to adolescence by building their own models of progress.

Youth : Education : Sustainability

Markets

Temporary Urbanism Futures

Entire cities are becoming malleable, empowering communities to re-interpret urban environments freely and sustainably to fulfil their ever-changin...

Architecture : Travel & Hospitality : Sustainability

Big Ideas

Five Future Paths for Metaverse Beauty

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost interaction.

Beauty : Wellness : Metaverse

Big Ideas

Charting the Rise of Clout Kitchens

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local restaurant ope...

Food : Media : TikTok

Markets

The State of Luxury Fashion: Italy

Italy’s luxury fashion sector is fostering a more collaborative, inclusive and transparent future as it recovers from the impact of Covid-19 and ec...

Luxury : Fashion : Supply Chain

Markets

Second-life Bridal Market

As a historically unsustainable category, the wedding sector is ushering in greener options to cater for brides’ increasingly eco-conscious mindsets.

Retail : Weddings : Bridal

Markets

Activism Eating Market

In the wake of Covid-19 and social justice movements, food activists are creating opportunities and connecting communities around provision and acc...

Food : Drink : Society

Markets

Nature-hacking Market

Urbanites are becoming active stewards of nature by harnessing regenerative technologies to help plants thrive and build more resilient city enviro...

Media & Technology : Technology : Sustainability

Big Ideas

Five Fresh Innovations in Waterless Beauty

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care products.

Beauty : Wellness : Sustainability

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...

Gaming : Avatars : Web3

Behaviours

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and sel...

Vietnam : Youth : Emerging Youth

Big Ideas

Five Future Home Scenarios for 2050

As the climate crisis escalates, our population ages, and the way we live is reshaped by new technologies and materials, our homes will look very d...

Society : Sustainability : Health And Wellness

Markets

Extraterrestrial Innovations Market

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...

Space : Innovation : Health And Wellness

Markets

Chinese Entertainment Market

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.

Media : Technology : Entertainment

Big Ideas

The Airports Bringing Humanity Back into Travel

As the travel sector re-invents itself, airports are doing the same. From Kansas to Mexico, these are the aviation hubs elevating pre-departure wel...

Travel : Retail : Airports

Big Ideas

How New-Generation Indigenous Restaurants are Decolonising Cuisine

Restaurants are blending ancestry with innovation, re-asserting cultural heritage and place of indigeneity as a driving force in the food sector’s ...

Food : Travel & Hospitality : Drink