Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Retail Analysis: Space Ninety 8, Urban Outfitters’ ode to Brooklyn

Lifestyle retailer Urban Outfitters has opened Space Ninety 8, a concept store in Brooklyn.

Big Ideas

Burberry opens Shanghai flagship store with lavish show

British luxury brand Burberry has opened its largest store in China to date.

Burberry : Shanghai : Flagship

Big Ideas

Bra brand's feminist approach to girls' underwear

Founded by 18-year-old Megan Grassell, Yellowberry seeks to fill a gap in the tween bra market.

Tiny Tot Feminism : Girls : Teenagers

Big Ideas

French mall trials body-scanning personal shopper tech

A French mall is experimenting with a personalised, digital shopping experience based on body-scanning technology.

Klepierre : Phygital : Body Scanning

Markets

Endless Aisles

Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.

Sony : Digital Store Front : Kate Spade

Big Ideas

Batter up for iBeacons at Major League Baseball

Apple iBeacons are showing up at more public events, as Major League Baseball adopts them this season.

Beacon : Iphones : Major League Baseball

Big Ideas

Google tries to match online customers to physical footfall

The online search brand is trying to match online ad clicks to purchases in physical stores.

GoogleAd Words : Advertising : Analytics

Big Ideas

Taco Bell moves upmarket with new fast casual offer

Fast food chain Taco Bell is to open a premium taco restaurant called US Taco Co.

Taco Bell : Fast Casual : Yum Brands

Big Ideas

Louis Vuitton chooses brains to promote PDV briefcase

London – In a marketing move that shifts the emphasis away from models, actors and musicians, Louis Vuitton has chosen five Davos delegates to pr...

Louis Vuitton : PDV : Davos

Big Ideas

Millennials shopping habits dictated by fauxsumerism

Millennials are using all the channels of commerce to browse, rather than to buy.

Consumers : E-commerce : Experience

Big Ideas

Start-up makes social enterprise out of latest gluten-free supergrain

Love Grain hopes to make the gluten-free trend work for Ethiopian farmers.

Teff : Gluten Free : Grains

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.

Lululemon : Yoga : Covent Garden

Big Ideas

UK has nuanced outlook on innovation

New attitudes and behaviours are emerging in the UK as people respond differently to the pace of change depending on their affluence, age and gen...

Nesta : Innovation : Population

Big Ideas

Salone Internazionale del Mobile Milan 2014 Part 2: Top 5 products

Another year, another fresh wave of new designs, products and prototypes for the design world to sit up and take notice of.

Surface Design : Geology : Futurist Montage

Big Ideas

Mexican hotel can only be booked through Airbnb

A hotel in Mexico has eschewed the traditional reservation system for Airbnb, in a bid to appeal to Millennial travellers.

Home From Home Hospitality : AirBnB : Mexico

Big Ideas

YouTube to raise brand awareness with television advertising

YouTube plans to promote its online celebrities through traditional media advertising.

YouTube : YouTube Generation : Future Media

Markets

Visual-search commerce

Visual-commerce is the new social media market place to watch as fashion is Shazam-ified.

ASAP54 : SnapFashion : Westfield

Big Ideas

UN gamifies development with Minecraft

The United Nations is involving citizens in urban planning with the help of Minecraft-maker Mojang.

Minecraft : Ubiquitous Gaming Culture : United Nations

Big Ideas

DKNY trials tag technology for street-style product searches

A new identification tag system is a novel addition to visual-search commerce.

Awear Solutions : DKNY : Visual-Search

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.

Department Stores : Boutiques : Phy-gital

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