Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

People feel emotional attachment to brands in times of fear

Big Ideas

People feel emotional attachment to brands in times of fear

US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in...
Scare Marketing : Marketing : Advertising
India Knight writes new book on beauty and age

Big Ideas

India Knight writes new book on beauty and age

UK – British journalist India Knight is releasing a new book in the autumn. Entitled In Your Prime: How to Age Disgracefully, her non-fiction book ...
Flat Agers : Ageing : Beauty
4D cinema technology set for premiere in US

Big Ideas

4D cinema technology set for premiere in US

Wind, scent and rain will be part of the programme at a Los Angeles cinema this summer.
Los Angeles : Cinemas : 4D
Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

Markets

Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

The world’s consumers are in love with luxury, spending $1.8 trillion (€1.3 trillion, £1.1 trillion) in 2013 on luxury goods and services. Yet th...
Boston Consulting Group : Ipsos : China
NASA invites the public to vote on new space suit design

Big Ideas

NASA invites the public to vote on new space suit design

NASA is developing a new space suit prototype and has asked the public to vote on the external design.
NASA : Science : Space
New categories in beauty

Markets

New categories in beauty

The beauty industry doesn’t do recession. Sales remain buoyant and the industry is continuing on the front foot, developing ever more clever prod...
Product Categories : Hair Fragrance : Cleansing Waters
Travel website arranges meetings with the locals

Big Ideas

Travel website arranges meetings with the locals

My Plus One brings together travellers and locals for a small fee. 
Plus One Berlin : Clare Freeman : Home From Home Hospitality
Retail Week Live 2014: Part 2

Big Ideas

Retail Week Live 2014: Part 2

Multi-channel is dead. Omni-channel is done. Welcome to the new fusion of physical and digital retail: phy-gital. We have been using this portmante...
Omni-channel : Multi-channel : Phy-gital
Facebook to acquire Oculus Rift maker in $2bn deal

Big Ideas

Facebook to acquire Oculus Rift maker in $2bn deal

Facebook has announced it will acquire the virtual reality hardware start-up.
Facebook : Oculus Rift : Virtual Reality
Almost half of young European adults live with their parents

Big Ideas

Almost half of young European adults live with their parents

An EU study shows the scale of the phenomenon in Europe.
Millennials : UK : Recession
Polarity Paradox Retail

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...
Binge Culture : Diets : Dystopia
Retail Analysis: Zorlu Centre, Istanbul

Big Ideas

Retail Analysis: Zorlu Centre, Istanbul

Istanbul – A new futuristic development in Turkey’s largest metropolis puts shopping, housing, culture and parks at the heart of the ancient city.
Istanbul : Shopping Centre : Zorlu Centre
Young men and women see technology in different ways

Big Ideas

Young men and women see technology in different ways

Young men prioritise quality whereas young women prioritise price, according to new research.
Millennials : Gender
Luxottica and Google join forces on Glass eyewear

Big Ideas

Luxottica and Google join forces on Glass eyewear

The Italian eyewear maker will design and distribute Google Glass.
The Convergence Economy : Google Glass : Luxottica
Delta brings together entrepreneurs and mentors

Big Ideas

Delta brings together entrepreneurs and mentors

US – Delta Air Lines has picked up on the craze for thought leadership with its Delta Innovation Class. The programme offers young hopefuls the ...
Delta Airlines : LinkedIn : TED2014
Birchbox embraces Total Retail with New York store

Big Ideas

Birchbox embraces Total Retail with New York store

US – Birchbox, the online beauty box subscription service, will open its first store in New York this spring.
Birchbox : Total Retail : Small Box Retail
Starbucks to serve alcohol in selected branches

Big Ideas

Starbucks to serve alcohol in selected branches

US – Starbucks has announced plans to serve beer and wine in thousands of its cafés across the US.
Starbucks : Convergence Retail : Starbucks Evenings
Google’s new platform is ‘Android for wearables’

Big Ideas

Google’s new platform is ‘Android for wearables’

US – Google has created an operating system for smartwatches.
Google : Android : Wearable Technology
Demand for suites at record high in luxury hotels

Big Ideas

Demand for suites at record high in luxury hotels

Luxury hotel guests increasingly require suites, and hospitality brands are rushing to provide them.
Home From Home Hospitality : Travel & Hospitality Futures : Hotels
Cable television show becomes shoppable video

Big Ideas

Cable television show becomes shoppable video

US – The most recent episode of US sitcom Cougar Town turned into 30 minutes of product placement, when the series collaborated with Target to cr...
Shoppable Videos : WireWAX : Convergence Retail
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