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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
Retail Week Live 2014: Part 1
The dominant theme at the 2014 Retail Week Live (RWL) conference was personalisation. Personalised data will facilitate a more efficient, targeted ...
Personalisation
:
Shopping
:
Tesco
Big Ideas
SXSW Interactive 2014 - Part 2
Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...
SXSW
:
SXSW Interactive
:
SXSWi
Big Ideas
SXSW Interactive 2014 - Part 1
The idea still seems unlikely: every year, for five days in March, a mid-size city in Texas is transformed into the world’s undisputed hub for cr...
SXSW
:
SXSW Interactive
:
SXSWi
Big Ideas
Kickstarter and iTunes offer new room service
Kickstarter has launched a new channel with iTunes
Kickstarter
:
Itunes
:
Apple
Big Ideas
New app enables users to avoid their friends
Cloak is a new iOS app that helps users avoid their friends
Anti-social Media
:
Digital Detox
:
Social Media
Big Ideas
Geneva Motor show 2014 Review
The formal preview of Apple’s CarPlay software at the 2014 Geneva motor show was arguably the biggest news at the event. CarPlay is due to appear...
Cars
:
Apple
:
Carplay
Markets
Convergence Retail
As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley
:
Wieden + Kennedy
:
Virgin Group
Big Ideas
Karl Lagerfeld launches branded emoji app
Karl Lagerfeld has released an emoji app to celebrate the launch of his new fragrance line
Emojis
:
Karl Lagerfeld
:
Millennials
Big Ideas
Pew study looks at readers' paths to online news sites
Readers of online news sites spend more time on sites if they go there directly
Online News
:
Pew Research Center
:
Digital
Big Ideas
Prada takes a bite out of the cake business
Prada has bought a majority stake in a famed Milanese pastry shop
The Convergence Economy
:
Luxury
:
Prada
Big Ideas
Report finds brands miss opportunities with older consumers
Brands are largely failing to cater to consumers aged over 60
Vital Tech
:
Nielsen
:
The Age Gap
Big Ideas
Sephora launches social shopping platform
Beauty retailer Sephora has launched a social networking site
Sephora
:
Beauty
:
Beauty Board
Big Ideas
Shopping centre first in UK to adopt beacon technology
Swan Shopping Centre is the first UK mall to adopt Beacon technology
IBeacon
:
Smartphones
:
Swan Shopping Centre
Big Ideas
Bitcoin ATM investors make a play for the mainstream
SXSW hosted one of the first Bitcoin ATMs in the US
Bitcoin
:
E-payment
:
SXSW
Big Ideas
WeChat picks up speed in China
WeChat is on the rise. How can brands respond?
WeChat
:
Weixin
:
Weibo
Big Ideas
Different strokes for devices as behaviours change
Consumers are developing different uses for their smartphones and tablets
Smartphones
:
Technology
:
Multiscreening
Big Ideas
Independent food shops on the rise in Britain
Independent food stores are flourishing in the UK
Local
:
Shopping
:
Simply Business
Big Ideas
Luxury Technology Show New York
At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...
New York
:
Cycling
:
Cycle
Big Ideas
Millennials see banks as antiquated
The banking industry is not serving the needs of Millennials, according to a new survey
Viacom
:
Banking
:
E-banking
Big Ideas
Lynx urges men to give blood in the name of peace
Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood
Lynx
:
Grooming
:
Unilever
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