Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Retail Week Live 2014: Part 1

Big Ideas

Retail Week Live 2014: Part 1

The dominant theme at the 2014 Retail Week Live (RWL) conference was personalisation. Personalised data will facilitate a more efficient, targeted ...
Personalisation : Shopping : Tesco
SXSW Interactive 2014 - Part 2

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...
SXSW : SXSW Interactive : SXSWi
SXSW Interactive 2014 - Part 1

Big Ideas

SXSW Interactive 2014 - Part 1

The idea still seems unlikely: every year, for five days in March, a mid-size city in Texas is transformed into the world’s undisputed hub for cr...
SXSW : SXSW Interactive : SXSWi
Kickstarter and iTunes offer new room service

Big Ideas

Kickstarter and iTunes offer new room service

Kickstarter has launched a new channel with iTunes
Kickstarter : Itunes : Apple
New app enables users to avoid their friends

Big Ideas

New app enables users to avoid their friends

Cloak is a new iOS app that helps users avoid their friends
Anti-social Media : Digital Detox : Social Media
Geneva Motor show 2014 Review

Big Ideas

Geneva Motor show 2014 Review

The formal preview of Apple’s CarPlay software at the 2014 Geneva motor show was arguably the biggest news at the event. CarPlay is due to appear...
Cars : Apple : Carplay
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
Karl Lagerfeld launches branded emoji app

Big Ideas

Karl Lagerfeld launches branded emoji app

Karl Lagerfeld has released an emoji app to celebrate the launch of his new fragrance line
Emojis : Karl Lagerfeld : Millennials
Pew study looks at readers' paths to online news sites

Big Ideas

Pew study looks at readers' paths to online news sites

Readers of online news sites spend more time on sites if they go there directly
Online News : Pew Research Center : Digital
Prada takes a bite out of the cake business

Big Ideas

Prada takes a bite out of the cake business

Prada has bought a majority stake in a famed Milanese pastry shop
The Convergence Economy : Luxury : Prada
Report finds brands miss opportunities with older consumers

Big Ideas

Report finds brands miss opportunities with older consumers

Brands are largely failing to cater to consumers aged over 60
Vital Tech : Nielsen : The Age Gap
Sephora launches social shopping platform

Big Ideas

Sephora launches social shopping platform

Beauty retailer Sephora has launched a social networking site
Sephora : Beauty : Beauty Board
Shopping centre first in UK to adopt beacon technology

Big Ideas

Shopping centre first in UK to adopt beacon technology

Swan Shopping Centre is the first UK mall to adopt Beacon technology
IBeacon : Smartphones : Swan Shopping Centre
Bitcoin ATM investors make a play for the mainstream

Big Ideas

Bitcoin ATM investors make a play for the mainstream

SXSW hosted one of the first Bitcoin ATMs in the US
Bitcoin : E-payment : SXSW
WeChat picks up speed in China

Big Ideas

WeChat picks up speed in China

WeChat is on the rise. How can brands respond?
WeChat : Weixin : Weibo
Different strokes for devices as behaviours change

Big Ideas

Different strokes for devices as behaviours change

Consumers are developing different uses for their smartphones and tablets
Smartphones : Technology : Multiscreening
Independent food shops on the rise in Britain

Big Ideas

Independent food shops on the rise in Britain

Independent food stores are flourishing in the UK
Local : Shopping : Simply Business
Luxury Technology Show New York

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...
New York : Cycling : Cycle
Millennials see banks as antiquated

Big Ideas

Millennials see banks as antiquated

The banking industry is not serving the needs of Millennials, according to a new survey
Viacom : Banking : E-banking
Lynx urges men to give blood in the name of peace

Big Ideas

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood
Lynx : Grooming : Unilever
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