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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Asia’s Alternative Protein Market
Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...
Food
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Health And Wellness
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Technology
Markets
Emerging Youth: Poland
Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...
Youth
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Nightlife
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Activism
Markets
Travel Agents Revisited
In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.
Travel
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Hospitality
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Tourism
Big Ideas
Five Beauty and Wellness Brands Exploring Extremes
Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and efficiency.
Beauty
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Luxury
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Production
Big Ideas
Key themes from Walpole’s British Luxury Summit 2021
Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.
Luxury
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Retail
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Technology
Markets
Food’s Fashion Strategy
Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...
Food
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Fashion
Big Ideas
Five comeback campaigns re-igniting travel
From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.
Travel
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Tourism
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Advertising
Markets
Haircare Market 2021
With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...
Beauty
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Haircare
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Wellness
Big Ideas
Five brands reframing nootropics for Generation Z
Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...
Drinks
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Youth
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Health And Wellness
Big Ideas
Innovation Debrief 2021
In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.
Society
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Design
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Innovation
Markets
The State of Luxury: GCC
Opportunities abound to engage the Gulf's energetic and youthful market with a focus on local luxury experiences, convenience-led retail and sustai...
Luxury
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Travel & Hospitality
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Retail
Big Ideas
Five influ-seller platforms for next-gen retail
The apps and platforms helping retail brands seize the reach of influencers and celebrities by transforming them into sales people through peer-led...
Retail
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E-commerce
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Marketing
Big Ideas
Five fintech innovations for young home-buyers
As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...
FinTech
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Mobile Money
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Mortgages
Big Ideas
Five ways motorcycles are bridging youth culture
The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...
Mobility
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Youth
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Fashion
Big Ideas
Explore the next global luxury hotspots
Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down deeper, more loca...
Luxury
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Covid-19
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Travel
Markets
Live-stream Market 2021
The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.
Retail
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Technology
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Marketing
Markets
Rebranding Ready-to-drink
As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.
Drinks
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Branding
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Packaging
Markets
Athletic Tourism Market
Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...
Travel
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Hospitality
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Hotel
Markets
Fashion Rental Market
Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.
Fashion
Big Ideas
SPF’s Skintellectual Future
Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare benefits.
Beauty
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Skincare
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Suncare
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