Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.

Luxury : Retail : Technology

Markets

China Green Retail Market

Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...

Retail : China : Sustainability

Big Ideas

Five beauty disruptors on the rise

From empowerment glitter to egg-cloned vegan skincare, discover the new innovators driving a revolution in the beauty industry.

Beauty : Health : Wellness

Markets

Decarbonising Diets Market

A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and climate-positive produ...

Food : Drink : Sustainability

Big Ideas

Four flexible mobility concepts for future living

As vehicle usage changes, automotive designers are exploring the potential for malleable interior innovations that bring fresh experiences to futur...

Mobility : Automotive : Driverless Car

Markets

Next-gen Camping Market

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics and design di...

Travel : Tourism : Hospitality

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.

Beauty : Wellness : Technology

Big Ideas

The rise of remedy drinks

No- and low-alcohol drinks brands are embracing functional facets, taking cues from bygone drink-making methods and ancient wellness traditions.

Wellness : Drink : Health

Big Ideas

Four innovators shaping bio-positive fashion

Sustainability demands are pushing forward material innovation in the fashion sector, resulting in a series of smarter processes, from creation to ...

Fashion : Retail : Material

Big Ideas

The destinations betting on digital nomad futures

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa programmes to tem...

Travel : Tourism : Workplace

Big Ideas

The hyper-local services levelling up logistics

From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.

Retail : E-commerce : Logistics

Big Ideas

Webinar: Future Forecast 2021

Watch our 60-minute webinar hosted by co-founder Chris Sanderson, exploring how in 2021 the global pandemic, climate change, politics and social mo...

Future Forecast : Report : Covid-19

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...

Entertainment : Gaming : Gen Alpha

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...

Technology : Entertainment : Media

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.

Luxury : Retail : Automotive

Big Ideas

Five evolutions of the future nightclub

With nightlife at risk, these young innovators are optimising a time of uncertainty by forming virtual allegiances and care collectives.

Youth : Nightlife : Leisure

Big Ideas

Everyday tech gets an inclusive overhaul

Emerging tech solutions are pushing access and inclusivity to the fore, enhancing everyday life and usability for those who are differently abled.

Technology : Society : Disability

Big Ideas

The brands rethinking premium drinks packaging

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly bottles and...

Drinks : Packaging : Sustainability

Communities

Deprogrammers

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...

Youth. : Youth : Media

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...

Fragrance : Luxury : Beauty

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