Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Five innovators modernising food and drink

From chef collectives to innovative designers, discover the next generation of talent digitising, democratising and diversifying food and drink.

Food : Drinks : Media

Big Ideas

How joyscrolling can uplift brand storytelling

A news cycle of global trauma is driving an interest in more uplifting storytelling and positive headlines as people seek radical optimism from joy...

Health & Wellness : Technology : Media

Markets

The State of Luxury: Australia

Emerging from the pandemic relatively unscathed, Australia’s luxury market is being shaped by a community focus, from fashion to immersive local to...

Luxury : Fashion : Real Estate

Big Ideas

Five pioneers promoting cause-driven retail

In 2021, retail is about much more than acquisition and profit – for these five innovators, it’s a chance to make a positive difference for people ...

Retail : Society : Sustainability

Markets

Adaptive Fashion Market

Fashion brands are addressing the sector’s ableist design history, tackling representation, wearability and material innovation for a more inclusiv...

Fashion : Retail : Inclusivity

Big Ideas

Inter-Covid Roadmap 2021

With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.

Covid-19 : Society : Health

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.

Luxury : Retail : Technology

Markets

China Green Retail Market

Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...

Retail : China : Sustainability

Big Ideas

Five beauty disruptors on the rise

From empowerment glitter to egg-cloned vegan skincare, discover the new innovators driving a revolution in the beauty industry.

Beauty : Health : Wellness

Markets

Decarbonising Diets Market

A growing awareness among consumers of their individual carbon footprint is fuelling a raft of innovations in low-carbon and climate-positive produ...

Food : Drink : Sustainability

Big Ideas

Four flexible mobility concepts for future living

As vehicle usage changes, automotive designers are exploring the potential for malleable interior innovations that bring fresh experiences to futur...

Mobility : Automotive : Driverless Car

Markets

Next-gen Camping Market

No longer associated with budget family holidays or seasoned adventurers, the camping experience is evolving, led by new demographics and design di...

Travel : Tourism : Hospitality

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.

Beauty : Wellness : Technology

Big Ideas

The rise of remedy drinks

No- and low-alcohol drinks brands are embracing functional facets, taking cues from bygone drink-making methods and ancient wellness traditions.

Wellness : Drink : Health

Big Ideas

Four innovators shaping bio-positive fashion

Sustainability demands are pushing forward material innovation in the fashion sector, resulting in a series of smarter processes, from creation to ...

Fashion : Retail : Material

Big Ideas

The destinations betting on digital nomad futures

With the pandemic showing people that they no longer need to work in an office to be productive, countries are now launching visa programmes to tem...

Travel : Tourism : Workplace

Big Ideas

The hyper-local services levelling up logistics

From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.

Retail : E-commerce : Logistics

Big Ideas

Webinar: Future Forecast 2021

Watch our 60-minute webinar hosted by co-founder Chris Sanderson, exploring how in 2021 the global pandemic, climate change, politics and social mo...

Future Forecast : Report : Covid-19

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...

Entertainment : Gaming : Gen Alpha

Markets

Digital Fandom Market

Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...

Technology : Entertainment : Media