Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Augmenting Automotive Retail

In the pandemic age, luxury car retail is driving in a new direction, turning to virtual experiences and anti-sales showrooms to win customers' spend.

Luxury : Retail : Automotive

Big Ideas

Five evolutions of the future nightclub

With nightlife at risk, these young innovators are optimising a time of uncertainty by forming virtual allegiances and care collectives.

Youth : Nightlife : Leisure

Big Ideas

Everyday tech gets an inclusive overhaul

Emerging tech solutions are pushing access and inclusivity to the fore, enhancing everyday life and usability for those who are differently abled.

Technology : Society : Disability

Big Ideas

The brands rethinking premium drinks packaging

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly bottles and...

Drinks : Packaging : Sustainability

Communities

Deprogrammers

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...

Youth. : Youth : Media

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...

Fragrance : Luxury : Beauty

Big Ideas

The media-tels merging hospitality with tech

With the worlds of technology and travel increasingly colliding, media-infused hotels are enhancing services and providing next-gen entertainment.

Hospitality : Travel : Tourism

Big Ideas

Four ways social media is reshaping shopping

Social networks and gaming environments are opening up as shopping platforms, prompting retailers to take their strategies into new, interactive te...

Retail : Ecommerce : Online Retail

Big Ideas

The new-age vinegars re-inventing acidity

Craft vinegar is evolving as a health food and a high-end pantry staple, resulting in a wave of elevated and experimental fusions.

Food : Pantry : Vinegar

Markets

Emerging Youth: Canada

With little desire to return to normality, Canadian youth are seizing their own futures through upskilling, community healing and support of indige...

Canada : Youth : Society

Big Ideas

Fashion 2030: Hacked, tracked and rationed

As fashion counts the cost of its planetary impact, we future-gaze to 2030 and posit an era when fast fashion is not only traced – it’s rationed.

Fashion : Technology : Sustainability

Markets

African Mobile Technology Market

During Covid-19, the mobile-first African continent is using phones to forge a new future for healthcare, commerce and rural connectivity.

FinTech : Society : Technology

Markets

Reclaiming Black Beauty

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the beauty sector to...

Beauty : Retail : Inclusivity

Markets

Mid-life Male Drinkers Market

Alcohol brands are redefining modern drinking culture for men by empowering them to take pride in the social perceptiveness and judgement demonst...

Drinks : Marketing : New Masculinity

Communities

Diet Hackers

Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.

Communities : Food And Drink

Markets

Champagne Futures Market

With 2020 poised to be a vintage year, champagne producers are grappling with the challenge of Covid-19 and a consumer base seeking less ostentatio...

Luxury : Drink : Alcohol

Markets

Repurposed Retail Market

As Covid-19 hits real estate, vacant department stores, shopping malls and their car parks are being given a new lease of life.

Retail : Architecture : Fulfilment

Big Ideas

Race-empowered wellness

From fitness platforms to sonic escapism, global majority communities are launching transformational healing services away from their oppressors.

Wellness : Diversity : Inclusion

Big Ideas

The digital evolution of neighbourhood stores

With Covid-19 bolstering spending in local stores, new platforms are emerging that digitise independent retailers and boost access for remote shopp...

Retail : Technology : Food

Markets

Emerging Youth: China

Showing their post-pandemic resilience, young Chinese are fusing highly disparate worlds: cloud raves, pastoral living and nostalgic apparel.

Youth : Generation Z : China