Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Markets

Asia’s Alternative Protein Market

Alongside health concerns and a curiosity for new tastes, innovation in Asia’s alternative protein market is being steered by product localisation ...

Markets

Emerging Youth: Poland

Despite living under an ultra-conservative government, Polish youth are gaining the strength to fight for feminist and LGBTQ+ rights by increasingl...

Youth : Nightlife : Activism

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.

Travel : Hospitality : Tourism

Big Ideas

Five Beauty and Wellness Brands Exploring Extremes

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and efficiency.

Beauty : Luxury : Production

Big Ideas

Key themes from Walpole’s British Luxury Summit 2021

Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.

Luxury : Retail : Technology

Markets

Food’s Fashion Strategy

Fashion is becoming a lucrative strategy for food, drink and dining brands, leading to new revenue streams, collaborations and highlighting brand v...

Food : Fashion

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.

Travel : Tourism : Advertising

Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...

Beauty : Haircare : Wellness

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...

Drinks : Youth : Health And Wellness

Big Ideas

Innovation Debrief 2021

In our new Innovation Debrief report, you will discover 50 trail-blazing brands that have lit up 2021 with their innovative thinking.

Society : Design : Innovation

Markets

The State of Luxury: GCC

Opportunities abound to engage the Gulf's energetic and youthful market with a focus on local luxury experiences, convenience-led retail and sustai...

Luxury : Travel & Hospitality : Retail

Big Ideas

Five influ-seller platforms for next-gen retail

The apps and platforms helping retail brands seize the reach of influencers and celebrities by transforming them into sales people through peer-led...

Retail : E-commerce : Marketing

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...

FinTech : Mobile Money : Mortgages

Big Ideas

Five ways motorcycles are bridging youth culture

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...

Mobility : Youth : Fashion

Big Ideas

Explore the next global luxury hotspots

Five global locations are offering fresh opportunities in the inter-Covid era, as luxury brands and high-end hospitality put down deeper, more loca...

Luxury : Covid-19 : Travel

Markets

Live-stream Market 2021

The world has changed, and with it the way companies are using live-streams to appeal to new and existing consumers.

Retail : Technology : Marketing

Markets

Rebranding Ready-to-drink

As ready-to-drink emerges as one of the fastest-growing drink sectors, the category is being updated and elevated in line with premiumisation.

Drinks : Branding : Packaging

Markets

Athletic Tourism Market

Combatting sedentary lifestyles, travel industry leaders are making a play for active travellers by placing sports and fitness at the heart of thei...

Travel : Hospitality : Hotel

Markets

Fashion Rental Market

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.

Fashion

Big Ideas

SPF’s Skintellectual Future

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare benefits.

Beauty : Skincare : Suncare