Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Neighbourhood Tourism Market

With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.

Travel : Tourism : Hospitality

Big Ideas

How beauty is being refined for Generation Z

New brands are targeting teens by re-inventing coming-of-age skincare rituals for a more pragmatic – but still visual-first – generation.

Youth : Beauty : Skincare

Markets

Off-price Retail Strategies

To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail strategies th...

Retail : Pricing : Luxury

Markets

Asian Urban Farming Market

Concerns about food security, climate change and loss of livelihood are re-affirming urban farming as a model for sustainable living in Asia’s me...

Sustainability : Urban Farming : Food

Markets

China Luxury Retail Market

As its economy bounces back, China is becoming the global gauge for luxury retail, powered by revenge spending, patriotic mindsets and virtual comm...

Luxury : Retail : China

Markets

DIY Dressing Market

With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new items.

Fashion : Sustainability

Big Ideas

Upgrading urban mobility for the pandemic age

With public transport use declining worldwide, innovators reveal how more sustainable approaches to mobility will flourish in the cities of the fut...

Transport : Health & Wellness : Smog Life

Big Ideas

Trans-positive beauty and wellness campaigns

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.

Health And Wellness : Transgender : Non-binary

Markets

Money Market: Gen Alpha

With Generation Alpha largely viewing money as a digital concept, brands’ financial education is moving into playful, digital and socially consciou...

Youth : Society : FinTech

Markets

Chinese Travel Market

With Chinese consumers keen to unleash their pent-up spending power, tourism brands are innovating to restore consumer trust in travelling.

Travel : Tourism : Hospitality

Markets

Reworking the Workplace

Inter-pandemic, the workplace is undergoing a reconceptualisation, from the systems and layout of the workspace, to materials and touchless technol...

Workplace : Technology : Health And Wellness

Big Ideas

The rise of resilience residences

Shelter and safety are aligning with luxury living as designers create high-end homes for a future affected by climate change and disasters.

Luxury : Future Cities : Sustainability

Big Ideas

Epidemic Retail Futures

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?

Inter-covid : Scenario : Retail

Markets

Modern Meditation Market

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.

Meditation : Wellbeing : Wellness

Communities

Beauty Cultists

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.

Beauty : Communities : Consumers

Markets

Rural Luxury Market

City living is losing its allure as affluent consumers look to the countryside for a more stable and idyllic lifestyle.

Luxury : Home : Sustainability

Markets

Pandemic Dining Market

As they respond to the coronavirus, restaurateurs have an opportunity to redesign future dining spaces and reclaim their role in the public realm.

Restaurants : Covid-19 : Food & Drink

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...

Black Lives Matter : Society : Campaign

Big Ideas

Inter-Covid hospitality

Amid a tourism drought, hotels are repurposing their vacant rooms to cater for consumers seeking shelter, safety and privacy.

Hospitality : Travel : Health

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...

Retail : Phygital : Fashion