Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

Asian Virtual Kitchens Market

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...

Food : Drink : Covid-19

Markets

Pandemic-proof Properties

Lockdown has highlighted the health impacts of life in isolation. We forecast how the design of our future homes and interiors will strengthen huma...

Future Home : Architecture : Covid-19

Markets

Urban Wellness Market

Consumers are re-appraising what it means to be well. Post-Covid-19, they will demand higher levels of urban health and more civic cities.

Wellness : Smog Life : Covid-19

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...

Beauty : Advertising : The Flat Age Society

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Virtual Reality : Luxury Beauty : Beauty

Big Ideas

Socially distant dating

An increased reliance on virtual connectivity has resulted in innovations that enable daters to match from afar – and mitigate feelings of swipe fa...

Dating : Online Dating : Dating App

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.

Retail : Communities

Big Ideas

Four ways travel brands can become pandemic-proof

With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...

Travel : Hospitality : Covid-19

Big Ideas

Flat age fitness

Exercise brands are helping senior citizens keep fit and healthy with a new range of innovative tools and accessible digital platforms.

Fitness : Senior : Covid-19

Big Ideas

Rebranding recruitment for Generation Z

Workplaces and education institutions are firing up their recruitment campaigns to focus on empathy, purpose and Gen Viz aesthetics.

Youth : Media : Workplace

Big Ideas

The digital future of Fashion Weeks

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.

Fashion : Luxury : Retail

Big Ideas

Webinar: Covid-19 Future Planning

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation and clients....

Society : Covid-19 : Retail

Big Ideas

Covid-19 Contingency Planning

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.

Covid-19 : Society : Health

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.

Food : Healthy Eating Design : Children

Big Ideas

IAM Weekend 2020 Show Report

This year’s symposium offered new perspectives on youth activism, remote connection in the Covid-19 age, and the downfall of human-centred design.

Sustainability : Media : Technology

Markets

Emerging Youth: Brazil

Disenfranchised by their president, young Brazilians are rejecting aspiration, reshaping religion and championing mindful social media.

Youth : Media : Digital

Markets

The State of Luxury: Vietnam

With a burgeoning affluent middle class, Vietnam is entering a new era of luxury, bolstered by high-end developments and experience-led tourism.

Luxury : Travel : Retail

Markets

Food Waste Innovation

From food-sharing to upcycling, the growing need to create innovative and sustainable solutions to food waste presents a range of opportunities.

Food : Retail : Sustainability

Big Ideas

The rise of anti-social networks

No likes, no followers, no glossy digital persona – discover the nascent networks challenging major social platforms with curated, close-knit commu...

Technology : Social Media : Media

Markets

Generation Homebody

Staying in is in. From TikTok bedroom dance-offs to CBD-infused bath bombs, the home has become Generation Z’s ultimate hangout.

Youth : Fashion : Wellbeing

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