Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Markets

Emerging Youth: Indonesia

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.

Youth : Media : Education

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...

Travel : Hospitality : Society

Markets

Psychedelic Wellness Market

Psychedelics are being reframed as the wellness sector explores their transformative potential for mental wellbeing, retreats and medical services.

Wellness : Travel : Medicine

Markets

Consumer Surveillance Market

Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to analyse beha...

Retail : Data : Surveillance

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

Big Ideas

The emerging youth zines causing media anarchy

Zines are becoming the platform of choice for youth in Malaysia, South Africa, China and Brazil to express alternative views away from regulated me...

Youth : Media : Generation Z

Big Ideas

Experiential luxury malls

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent luxury sho...

Luxury : Retail : Architecture

Markets

Death Positivity Market

Dying is driving new wellness conversations as brands work to transform end-of-life planning through more progressive and positive funer...

Wellness : Society : Security

Big Ideas

The spaces making zero-waste dining luxurious

Chefs and restaurateurs are proving that zero-waste can be high-end with a raft of new eateries representing the next generation of sustainable hos...

Food : Waste : Sustainability

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...

Luxury : Retail : Fashion

Markets

Data Commerce Market

People are regaining control of their data through a new digital economy that has the potential to benefit both individuals and their local community.

Technology : Data : Finance

Big Ideas

SMS is changing the face of customer service

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more products.

Retail : Customer Service : Technology

Markets

Healthy Snacking Market

Urbanisation and an increasing preference for convenient, on-the-go food and drink are driving innovation in healthy snack formats.

Food : Retail : Convenience

Big Ideas

Interactive listening

Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind the music.

Media : Technology : Music

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.

Travel : Baby Boomers : Hospitality

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.

Retail : Generation Z : Shopping

Big Ideas

Democratising skills through 5G

Professor Mischa Dohler of King’s College London explains how AI-powered kinetics and the Internet of Skills will enable frictionless remote collab...

Technology : 5G : Media

Big Ideas

Neo-food photography

Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.

Food : Design : Photography

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...

New Masculinity : Beauty : Skincare

Big Ideas

Exploring future scenarios powered by 5G

As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail, healthcare an...

Technology : 5G : Far Futures

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