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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Markets
Baby Boomer Travel Market
Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel
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Baby Boomers
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Hospitality
Markets
Generation Z Stores
A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail
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Generation Z
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Shopping
Big Ideas
Democratising skills through 5G
Professor Mischa Dohler of King’s College London explains how AI-powered kinetics and the Internet of Skills will enable frictionless remote collab...
Technology
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5G
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Media
Big Ideas
Neo-food photography
Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.
Food
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Design
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Photography
Markets
Middle Man Beauty Market
As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity
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Beauty
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Skincare
Big Ideas
Exploring future scenarios powered by 5G
As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail, healthcare an...
Technology
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5G
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Far Futures
Big Ideas
Five emerging travel destinations in 2020
From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique sensorial experiences.
Travel
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Tourism
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Hospitality
Communities
Kindred Diners
This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...
Food
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Drink
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Social
Big Ideas
Focused fitness classes
Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.
Wellness
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Fitness
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Conscious Deceleration
Markets
Georgia Travel Market
Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel
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Tourism
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Hospitality
Big Ideas
Five key themes from Web Summit 2019
Web Summit shifted its focus to people and the planet, and the ways in which technology can be a force for good at a time when citizens are warier ...
Technology
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Web Summit
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Web Summit 2019
Markets
The Future of Flight Wellness
With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...
Wellness
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Flights
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Air Travel
Big Ideas
Diets for an evolving planet
The Eatelier founder Katinka Versendaal on creating speculative gastronomy to translate complex research into sensorial food experiences.
Culinary Technology
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Food & Drink
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Climate Change
Big Ideas
AI-driven mobility
As a precursor to fully autonomous vehicles, design studios are experimenting with integrating artificial intelligence into smaller, more agile f...
Technology
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Mobility
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Urbanisation
Markets
Teen Tech Welfare
Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media
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Technology
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Kids
Markets
British Spirits Market
In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol
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Spirits
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Drinks
Big Ideas
Imperceptible realities at Dutch Design Week 2019
Meet the designers unravelling the hidden side of our technological systems, questioning territory ownership and daring to lay bare the amount of j...
Dutch Design Week
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Media
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Technology
Big Ideas
Circular store design
Consumers’ increasing interest in sustainable living is reflected in new retail destinations, where materials, design details and energy use ...
Retail
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Sustainability
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Design
Big Ideas
Generation Z are driving an arts revolution
Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.
Media
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Youth
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Entertainment
Markets
Accessible Retail Market
Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail
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Inclusivity
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Implicit Inclusivity
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