Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
Generation Z Stores

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail : ​Generation Z : Shopping
Democratising skills through 5G

Big Ideas

Democratising skills through 5G

Professor Mischa Dohler of King’s College London explains how AI-powered kinetics and the Internet of Skills will enable frictionless remote collab...
Technology : 5G : Media
Neo-food photography

Big Ideas

Neo-food photography

Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.
Food : Design : Photography
Middle Man Beauty Market

Markets

Middle Man Beauty Market

As the men’s beauty category gains wider acceptance, the category is evolving to target the everyday man who values inclusivity, efficacy and bold...
New Masculinity : Beauty : Skincare
Exploring future scenarios powered by 5G

Big Ideas

Exploring future scenarios powered by 5G

As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail, healthcare an...
Technology : 5G : Far Futures
Five emerging travel destinations in 2020

Big Ideas

Five emerging travel destinations in 2020

From Red Sea retreats to nomadic Mongolian adventures, in 2020 travellers will journey to these unexpected countries for unique sensorial experiences.
Travel : Tourism : Hospitality
Kindred Diners

Communities

Kindred Diners

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...
Food : Drink : Social
Focused fitness classes

Big Ideas

Focused fitness classes

Beyond spinning and boxing lessons, new studios and classes are emerging focused on single-format exercise dedicated to improving technique and skill.
Wellness : Fitness : Conscious Deceleration
Georgia Travel Market

Markets

Georgia Travel Market

Award-winning hotels, a liberal youth population and sommelier-approved wine tourism are luring culturally curious travellers to the former Soviet ...
Travel : Tourism : Hospitality
Five key themes from Web Summit 2019

Big Ideas

Five key themes from Web Summit 2019

Web Summit shifted its focus to people and the planet, and the ways in which technology can be a force for good at a time when citizens are warier ...
Technology : Web Summit : Web Summit 2019
The Future of Flight Wellness

Markets

The Future of Flight Wellness

With concern growing about the impact of regular travel on the body, consumers are looking for products and services to improve their wellbeing in ...
Wellness : Flights : Air Travel
Diets for an evolving planet

Big Ideas

Diets for an evolving planet

The Eatelier founder Katinka Versendaal on creating speculative gastronomy to translate complex research into sensorial food experiences.
Culinary Technology : Food & Drink : Climate Change
AI-driven mobility

Big Ideas

AI-driven mobility

As a precursor to fully autonomous vehicles, design studios are experimenting with integrating artificial intelligence into smaller, more agile f...
Technology : Mobility : Urbanisation
Teen Tech Welfare

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media : Technology : Kids
British Spirits Market

Markets

British Spirits Market

In a gin-saturated market, British spirits brands are innovating with displaced tipples, bold branding and more sustainable production practices.
Alcohol : Spirits : Drinks
Imperceptible realities at Dutch Design Week 2019

Big Ideas

Imperceptible realities at Dutch Design Week 2019

Meet the designers unravelling the hidden side of our technological systems, questioning territory ownership and daring to lay bare the amount of j...
Dutch Design Week : Media : Technology
Circular store design

Big Ideas

Circular store design

Consumers’ increasing interest in sustainable living is reflected in new retail destinations, where materials, design details and energy use ...
Retail : Sustainability : Design
Generation Z are driving an arts revolution

Big Ideas

Generation Z are driving an arts revolution

Jaded by the vapid qualities of social media, young people are finding solace in traditional arts and culture – and brands are responding.
Media : Youth : Entertainment
Accessible Retail Market

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.
Retail : Inclusivity : Implicit Inclusivity
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