Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

By-product beauty

Big Ideas

By-product beauty

Skincare brands are turning waste ingredients into desirable beauty products that cater for the growing number of environmentally conscious consumers.
Beauty : Ingredient : Circular Economy
Bio-bottles

Big Ideas

Bio-bottles

As consumers become more knowledgeable about their waste, bottled drinks brands are responding with a series of material innovations.
Packaging : Sustainability : Material Futures
Certified Supplements Market

Markets

Certified Supplements Market

With consumers challenging supplements brands to provide science-backed product information, a new wave of innovation is sweeping through the indus...
Supplements : Wellness : Health
Staycation Market

Markets

Staycation Market

With carbon emissions at the forefront of travellers’ minds, a resurgence of the domestic travel market and the high-end staycation is emerging.
Travel : Hospitality : Sustainability
Key themes from Techfestival 2019

Big Ideas

Key themes from Techfestival 2019

From citizens reclaiming data to positive endings, this year’s event was a global pledge to improve the future relationship between humans and tech...
Media : Technology : Dislocated World
Natural Wine Market

Markets

Natural Wine Market

Fuelled by a rebellious yet responsible spirit, the natural category continues to flourish as a small but significant niche in the wine industry.
Food & Drink : Wine : Natural
The frictionless future of grocery retail

Big Ideas

The frictionless future of grocery retail

In the wake of Amazon Go, grocery retailers are exploring how in-store technology can streamline the purchasing process.
Retail : Supermarkets : Technology
Money Market: Baby Boomers

Markets

Money Market: Baby Boomers

Turning their backs on the term ‘elderly’, Baby Boomers are working until later in life than previous generations and re-inventing retirement on th...
FinTech : Global : Baby Boomers
Brand Innovation Debrief: KLM

Big Ideas

Brand Innovation Debrief: KLM

With the launch of its in-house innovation hub, KLM is taking a leading role in shaping the future of sustainable, connected travel.
Travel : Sustainability : Tourism
Vegan Home Market

Markets

Vegan Home Market

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with their ethics.
Retail : Sustainability : Vegan
New beauty origins

Big Ideas

New beauty origins

From the harsh desert of southern Spain to the nutrient-rich soil of the Netherlands, four burgeoning regions are inspiring the next generation of ...
Beauty : Health And Wellness : Ingredients
Untethered Luxurians

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...
Luxury : Travel : Hospitality
How emotion is shaping Asia’s dining spaces

Big Ideas

How emotion is shaping Asia’s dining spaces

A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.
China : Food : Restaurants
The post-influencers redefining social media

Big Ideas

The post-influencers redefining social media

A growing number of public figures are shying away from perfectly polished Instagram posts in favour of a more realistic online aesthetic.
Youth : Social Media : Female Futures
The anti-choice homeware movement

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail : Sustainability : Homeware
How co-living is confronting urban challenges

Big Ideas

How co-living is confronting urban challenges

New co-living developments are tackling loneliness, sustainability and cultural issues in a bid to alleviate the pressures of modern living.
Co-living : Society : Future Home
Suncare Market

Markets

Suncare Market

Growing interest in skincare and skin health is driving innovation in the suncare market, as consumers begin to look for holistically protective so...
Health : Wellness : Beauty
Re-usable Packaging Market

Markets

Re-usable Packaging Market

Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMC...
Retail : Packaging : Sustainability
The State of Luxury: Denmark

Markets

The State of Luxury: Denmark

With a confident, affluent domestic market and a sharp rise in tourism, Denmark’s luxury sector is burgeoning, led by fledgling fashion labels and ...
Luxury : Fashion : Hospitality
Summer Fancy Food Show 2019

Big Ideas

Summer Fancy Food Show 2019

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...
Fancy Food Show 2019 : Food & Drink : Food
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