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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Meal kits can be a green alternative to groceries
From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food
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Drink
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Meal Kits
Communities
The Conscious Decelerators
This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health
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Wellness
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Conscious Deceleration
Markets
LGBT+ Parenting Market
LGBT+ Parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Society
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Parenting
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LGBT
Markets
China Beauty Market
In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty
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China
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Luxury
Markets
China E-commerce Market
With retail sales set to surpass those in the US in 2019, China is now the largest e-commerce market in the world and is at the forefront of r...
Retail
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China
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E-commerce
Markets
Rebranding the menopause
Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty
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Wellness
:
Technology
Big Ideas
Pre-loved premium
Luxury brands and retailers are introducing buy-back and resale schemes to increase customer retention, boost market sentiment and inspire circular...
Luxury
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Retail
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Recommerce
Big Ideas
Fortitude in failure
Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail
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Branding
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Advertising
Markets
Emerging Youth: United Arab Emirates
Amid rapid economic growth and cultural development, young people in the UAE are kick-starting much-needed conservations around gender and me...
Youth
:
Health
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Culture
Big Ideas
Biometric money
In an era of convenience culture and with security at the forefront of consumers’ minds, this is the tech heralding a secure and streamlined p...
FinTech
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Technology
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Payments
Markets
China Dairy Market
Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food
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Drink
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Health
Markets
Gaming Garments Market
Esports and gaming culture are infiltrating the world of fashion, with inspiring brand collaborations and innovation in performance wear.
Fashion
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Esports
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Leisure
Big Ideas
Four key themes from Milan Design Week 2019
At this year’s Milan Salone Internazionale del Mobile, designers showed how societies’ physical and emotional needs are changing, and that positive...
Sustainability
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Milan Salone
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Technology
Markets
Home Cleaning Market
With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more relevant.
Cleaning
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Health
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Wellness
Markets
Retraining Sleep Market
With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.
Health
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Beauty
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Wellness
Big Ideas
Will DINKs become a priority for truly sustainable brands?
Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts among brands and consumers. This month, we...
Retail
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Society
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Branding
Markets
Luxury CBD Market
CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...
Luxury
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Retail
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Wellness
Big Ideas
The unmissable products from Cosmoprof 2019
From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most forward-thinkin...
Beauty
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Health
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Wellness
Markets
Banking the Unbanked
With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech
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Digital
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Banking
Communities
The Uncoupled
Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe
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Travel
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Leisure
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