Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Retraining Sleep Market

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.

Health : Beauty : Wellness

Big Ideas

Will DINKs become a priority for truly sustainable brands?

Through the lens of a fictional future scenario, we explore how technology is driving behavioural shifts among brands and consumers. This month, we...

Retail : Society : Branding

Markets

Luxury CBD Market

CBD is being elevated from an eccentric supplement to a covetable, high-end product through gourmet dining, sophisticated branding and luxury retai...

Luxury : Retail : Wellness

Big Ideas

The unmissable products from Cosmoprof 2019

From cosmetic contact lenses that encourage self-expression to sustainable sun cream that delivers on protection, discover the most forward-thinkin...

Beauty : Health : Wellness

Markets

Banking the Unbanked

With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...

FinTech : Digital : Banking

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure

Markets

Craft Coffee Market

The rise in coffee connoisseurship is creating new opportunities in a competitive market, with brands exploring emerging markets, new product categ...

Food And Drink : Coffee : Hospitality

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...

Fashion : Footwear : Sustainability

Big Ideas

Meet the fashion designers exploring Brave New Worlds

These award-winning international talents aim to change the landscape of fashion through designs that explore politics, sustainability, identity an...

Fashion : Youth : Sustainability

Markets

Hair Removal Market

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look.

Beauty : Wellness : Design

Big Ideas

Key luxury themes from Walpole Summit 2019

From the political influences shaping luxury to China’s unstoppable rise and the opportunities in overlooked regions, we delve into the key themes ...

Luxury : Retail : Youth

Markets

African E-commerce Market

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market, bolstered by digit...

E-Commerce : Africa : Retail

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.

Retail : Fashion : Social Media

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...

Luxury : Fashion : Retail

Big Ideas

Four key themes from CES 2019

Key talking points from this year’s Consumer Electronics Show in Las Vegas included the next generation of AI, embedding transparency into technolo...

CES 2019 : Technology : Artificial Intelligence

Markets

LGBT+ Travel Market

With the growing acceptance of the LGBT+ community around the world, travel and hospitality brands are recognising the opportunity to create safer,...

Travel : Hospitality : LGBT

Markets

Emerging Youth: Ukraine

Ukraine’s youth are using fashion, music and culture as tools to create a new vision of their national identity that can compete on a global scale.

Youth : Fashion : Ukraine

Big Ideas

Four ways Generation Z are transforming Instagram

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.

Youth : Social Media : Instagram

Big Ideas

The ingredients to watch in 2019

From sustainable sources of protein to up-and-coming nootropics, we highlight five ingredients that are well placed for new product opportunities.

Food : Drink : Hospitality

Markets

Modest Wear Market 2019

Beyond luxury apparel, fashion brands and retailers are winning over modern Muslim customers with new iterations of modest clothing.

Fashion : Sport : Leisure