Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

The post-subculture movement of South Africa’s teens

Big Ideas

The post-subculture movement of South Africa’s teens

Jamal Nxedlana, creative director of Johannesburg-based youth intelligence agency Bubblegum Club, on the importance of dance for the nation’s youth...
Youth : Culture : New Masculinity
Neil Grimmer on how to make personalised nutrition accessible

Big Ideas

Neil Grimmer on how to make personalised nutrition accessible

The founder of Habit believes brands must not cut costs at the scientific testing stage, but instead should drive down prices through economies of ...
Food : Health : Nutrition
How Amos Rex is driving the future of art museums

Big Ideas

How Amos Rex is driving the future of art museums

Rehoused in a neglected Helsinki pavilion, Amos Rex is described as the city’s newest landmark. Its curator Itha O'Neill explains how, through tech...
Architecture : Leisure : Technology
How blockchain and virtual fashion could transform clothes ownership

Big Ideas

How blockchain and virtual fashion could transform clothes ownership

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...
Far Futures : Fashion : Augmented Reality
The top products from Indie Beauty Expo 2018

Big Ideas

The top products from Indie Beauty Expo 2018

From cyclical-based beauty to brands celebrating their ethical credentials, these independent beauty brands on display at London's first Indie Beau...
Beauty : Indie Beauty Expo : Microbiotic Beauty
Speculating on the future at Dutch Design Week 2018

Big Ideas

Speculating on the future at Dutch Design Week 2018

At this year’s show, designers positioned AI as a self-reflective tool, made technology more intuitive and devised alternative food supply chains.
Dutch Design Week : Media : AI
The digital studio driving fashion’s open-source future

Big Ideas

The digital studio driving fashion’s open-source future

Jimmy Herdberg, co-founder of Swedish fashion studio Atacac, on how digitising the design and manufacturing process can foster more meaningful rela...
Fashion : Retail : Technology
Georgina Johnson on the fashion industry’s mental health problem

Big Ideas

Georgina Johnson on the fashion industry’s mental health problem

The designer and founder of The Laundry discusses the industry’s damaging culture of overwork and why fashion education needs to be refo...
Fashion : Retail : Wellness
Kris De Decker on web design’s energy-efficient future

Big Ideas

Kris De Decker on web design’s energy-efficient future

The founder of Low-tech Magazine on creating a solar-powered website that looks to the past for sustainable, future-facing solutions.
Media : Design : Technology
Unauthorized creates fashion for tween boys and their dads

Big Ideas

Unauthorized creates fashion for tween boys and their dads

Arman Motlagh, creative director of Unauthorized, on how new attitudes to masculinity are creating fresh opportunities for fashion brands and retai...
Youth : Fashion : Retail
Suzi Grant on driving a movement for positive ageing

Big Ideas

Suzi Grant on driving a movement for positive ageing

The author, blogger and nutritionist discusses the tribal mentality of the over-50s and why brands should abandon the term ‘anti-ageing’.
Beauty : Fashion : Wellness
Dr Anjan Chatterjee on humankind’s evolving perception of beauty

Big Ideas

Dr Anjan Chatterjee on humankind’s evolving perception of beauty

The author of The Aesthetic Brain says multiculturalism is changing our experience of beauty, yet technology is reducing the ability to have profou...
Wellness : Beauty : Global Wellness Summit
Money Market: Generation X

Markets

Money Market: Generation X

With the prospect of retiring later, this family-orientated generation of spenders are in need of dedicated financial support to help alleviate the...
FinTech : Money : Gen X
For the Hendrick’s master distiller, the gin craze is here to stay

Big Ideas

For the Hendrick’s master distiller, the gin craze is here to stay

With a new distillery and production increasing, Lesley Gracie, master distiller at Hendrick’s, and Ally Martin, its global brand ambassador, outli...
Drinks : Alcohol : Gin
Singapore Wellness Market

Markets

Singapore Wellness Market

With a significant expat community, Singapore is becoming a new hub of health and wellness as its residents seek to emulate healthy living practice...
Wellness : Health : Sport
Tania Boler on how technology is transforming women’s personal care

Big Ideas

Tania Boler on how technology is transforming women’s personal care

The co-founder and CEO of Elvie, a women’s health technology company, on why careful design and playful marketing are crucial to drive engagement a...
Health : Wellness : Tech
Rob Anders on digital art’s global opportunity

Big Ideas

Rob Anders on digital art’s global opportunity

The co-founder and CEO of digital art platform Niio on making digital works more accessible, and why retail spaces are ripe for an art-driven revamp.
Technology : Media : Retail
Virtual sonic worlds are the next branded experiences

Big Ideas

Virtual sonic worlds are the next branded experiences

The Spatial Sound Institute is a research centre created by technology platform and artistic collective 4DSOUND. John Connell, researcher in reside...
Media : Digital : Retail
How malls can survive into the future

Big Ideas

How malls can survive into the future

The malls of the future will cater for specific audiences, appeal to a wide spectrum of ages and join the dots between e-commerce and physical shop...
Retail : Placemaking : Mall
How mobility is transforming last-mile delivery

Big Ideas

How mobility is transforming last-mile delivery

Autonomous driving technology promises to have a transformative impact on how we receive our purchases.
Retail : Delivery : Automotive
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