Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

The product designers rethinking plastics

Big Ideas

The product designers rethinking plastics

At London Design Festival 2018, designers put the spotlight on plastics, moving away from the recycled narrative about audience education, and reth...
Design : Plastic : Sustainability
Next-generation auction houses

Big Ideas

Next-generation auction houses

As attitudes to luxury and acquisition change, auction houses are diversifying both to retain relevance and to attract a new breed of young, moneye...
Luxury : Art : Fashion
John Pawson on the future of luxury hotel design

Big Ideas

John Pawson on the future of luxury hotel design

The British architect on his recent project The Jaffa hotel, and why clarity and simplicity will shape the future of luxury hospitality.
Architecture : Hotels : Luxury Hotels
Jimmy Macdonald on praising plastic at London Design Fair

Big Ideas

Jimmy Macdonald on praising plastic at London Design Fair

Plastic is being demonised for its environmental impact, but the founder of London Design Fair says it’s time to change both attitudes and approach...
Plastic : London Design Fair : Material Futures
A social app for increasing urban wellness

Big Ideas

A social app for increasing urban wellness

Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.
Health & Wellness : Technology : Biosay
James Grundy explains how lower-alcohol beer can take on the big beer industry

Big Ideas

James Grundy explains how lower-alcohol beer can take on the big beer industry

The co-founder of Small Beer Brew Co explains the appeal of small beer and why sustainability is a key tenet of the London-based brewery.
Drinks : Beer : Low ABV
Indulgence Market: Restaurant Desserts

Markets

Indulgence Market: Restaurant Desserts

Changing consumer palates and a marked decline in the number of pastry chefs are forcing restaurants to rethink dessert, both in terms of ingredien...
Food : Sugar : Dessert
Social capitalism and digital colonialism at Me Convention 2018

Big Ideas

Social capitalism and digital colonialism at Me Convention 2018

Speakers at this year’s Me Convention in Stockholm ruminated on our relationship with technology, Silicon Valley’s negative effects and why social ...
Female Futures : Sustainability : Biotechnology
Emerging Money Market: Sub-Saharan Africa

Markets

Emerging Money Market: Sub-Saharan Africa

The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...
FinTech : Finance : Africa
How VR and AR are upgrading employee training

Big Ideas

How VR and AR are upgrading employee training

With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...
Workplace : Virtual Reality : Far Futures
The digital platforms transforming our wardrobes

Big Ideas

The digital platforms transforming our wardrobes

From wardrobe-management apps that recommend daily outfits to at-home cleaning systems that remove pollution and bacteria, these new platforms are ...
Fashion : Apps : Wardrobe Management
Alex Weller on Patagonia’s drive for innovation

Big Ideas

Alex Weller on Patagonia’s drive for innovation

With consumers actively seeking out purpose-driven brands, the brand’s marketing director for Europe says civic causes will remain integral to...
Patagonia : Civic Brands : Responsible
How AI is creating the future of fashion

Big Ideas

How AI is creating the future of fashion

Amber Jae Slooten, co-founder and creative director of The Fabricant, on how artificial intelligence can be used creatively within the design proce...
Fashion : Artificial Intelligence : The Fabricant
The tech being developed to address Bitcoin’s failings

Big Ideas

The tech being developed to address Bitcoin’s failings

As Bitcoin fails to live up to many of its promises, emerging technologies aim to address the cryptocurrency’s shortcomings and usher in a new era ...
Finance : FinTech
A gender-fluid make-up line inspired by and created for the LGBT+ community

Big Ideas

A gender-fluid make-up line inspired by and created for the LGBT+ community

Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line that expres...
Beauty : Gender Fluid : Neutral Culture
Material Far Futures

Big Ideas

Material Far Futures

From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be smarter, stron...
Material Futures : Sustainability : Far Futures
The hair salons re-inventing what it means to be pampered

Big Ideas

The hair salons re-inventing what it means to be pampered

From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where clients can s...
Beauty : Interiors : New Masculinity
Future materials will assemble themselves

Big Ideas

Future materials will assemble themselves

Skylar Tibbits, co-director and founder of MIT’s Self-Assembly Lab, explains how programmable materials can help combat climate change and provide ...
Material Far Futures : Robotics : Materials
How voice interfaces are transforming hospitality

Big Ideas

How voice interfaces are transforming hospitality

In-room AI assistants are allowing hoteliers to provide guests with a more personal experience, while boosting internal efficiency.
Hospitality : Travel : Artificial Intelligence
Hotel Toiletries Upgraded

Markets

Hotel Toiletries Upgraded

Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel : Hospitality : Beauty
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