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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
The product designers rethinking plastics
At London Design Festival 2018, designers put the spotlight on plastics, moving away from the recycled narrative about audience education, and reth...
Design
:
Plastic
:
Sustainability
Big Ideas
Next-generation auction houses
As attitudes to luxury and acquisition change, auction houses are diversifying both to retain relevance and to attract a new breed of young, moneye...
Luxury
:
Art
:
Fashion
Big Ideas
John Pawson on the future of luxury hotel design
The British architect on his recent project The Jaffa hotel, and why clarity and simplicity will shape the future of luxury hospitality.
Architecture
:
Hotels
:
Luxury Hotels
Big Ideas
Jimmy Macdonald on praising plastic at London Design Fair
Plastic is being demonised for its environmental impact, but the founder of London Design Fair says it’s time to change both attitudes and approach...
Plastic
:
London Design Fair
:
Material Futures
Big Ideas
A social app for increasing urban wellness
Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.
Health & Wellness
:
Technology
:
Biosay
Big Ideas
James Grundy explains how lower-alcohol beer can take on the big beer industry
The co-founder of Small Beer Brew Co explains the appeal of small beer and why sustainability is a key tenet of the London-based brewery.
Drinks
:
Beer
:
Low ABV
Markets
Indulgence Market: Restaurant Desserts
Changing consumer palates and a marked decline in the number of pastry chefs are forcing restaurants to rethink dessert, both in terms of ingredien...
Food
:
Sugar
:
Dessert
Big Ideas
Social capitalism and digital colonialism at Me Convention 2018
Speakers at this year’s Me Convention in Stockholm ruminated on our relationship with technology, Silicon Valley’s negative effects and why social ...
Female Futures
:
Sustainability
:
Biotechnology
Markets
Emerging Money Market: Sub-Saharan Africa
The financial infrastructure in Sub-Saharan Africa is being overhauled to form a more cohesive and reliable system that focuses on inclusion over c...
FinTech
:
Finance
:
Africa
Big Ideas
How VR and AR are upgrading employee training
With their ability to improve retention and engagement, virtual and mixed realities are being placed at the heart of many brands’ onboarding proces...
Workplace
:
Virtual Reality
:
Far Futures
Big Ideas
The digital platforms transforming our wardrobes
From wardrobe-management apps that recommend daily outfits to at-home cleaning systems that remove pollution and bacteria, these new platforms are ...
Fashion
:
Apps
:
Wardrobe Management
Big Ideas
Alex Weller on Patagonia’s drive for innovation
With consumers actively seeking out purpose-driven brands, the brand’s marketing director for Europe says civic causes will remain integral to...
Patagonia
:
Civic Brands
:
Responsible
Big Ideas
How AI is creating the future of fashion
Amber Jae Slooten, co-founder and creative director of The Fabricant, on how artificial intelligence can be used creatively within the design proce...
Fashion
:
Artificial Intelligence
:
The Fabricant
Big Ideas
The tech being developed to address Bitcoin’s failings
As Bitcoin fails to live up to many of its promises, emerging technologies aim to address the cryptocurrency’s shortcomings and usher in a new era ...
Finance
:
FinTech
Big Ideas
A gender-fluid make-up line inspired by and created for the LGBT+ community
Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line that expres...
Beauty
:
Gender Fluid
:
Neutral Culture
Big Ideas
Material Far Futures
From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be smarter, stron...
Material Futures
:
Sustainability
:
Far Futures
Big Ideas
The hair salons re-inventing what it means to be pampered
From doing away with stereotypical design cues to creating new moments for socialising, salons are being reconfigured as places where clients can s...
Beauty
:
Interiors
:
New Masculinity
Big Ideas
Future materials will assemble themselves
Skylar Tibbits, co-director and founder of MIT’s Self-Assembly Lab, explains how programmable materials can help combat climate change and provide ...
Material Far Futures
:
Robotics
:
Materials
Big Ideas
How voice interfaces are transforming hospitality
In-room AI assistants are allowing hoteliers to provide guests with a more personal experience, while boosting internal efficiency.
Hospitality
:
Travel
:
Artificial Intelligence
Markets
Hotel Toiletries Upgraded
Faced with concern over plastic waste and the need to cater for a diverse range of guests, hotels are re-evaluating their complimentary bathroom pr...
Travel
:
Hospitality
:
Beauty
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