Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

African cuisine is gaining popularity outside of the continent

Big Ideas

African cuisine is gaining popularity outside of the continent

From kitchen pantries to new restaurant formats, African entrepreneurs are bringing the flavours of their homeland to Western consumers.
Food : Flavours : Culinary Diplomacy
Why this Nordic brand is banking on ‘not chocolate’

Big Ideas

Why this Nordic brand is banking on ‘not chocolate’

Kaakao bars are sweetened with date powder instead of sugar and cannot be called chocolate. We spoke to founder Stephanie Seege about how she ...
Chocolate : Food Labelling : Product Innovation
The State of Craft Beer

Markets

The State of Craft Beer

With craft beer producers in the West struggling in an overly competitive market, innovators are looking to new flavour profiles and territories to...
Drinks : Alcohol : Retail
Renewable Energy Market

Markets

Renewable Energy Market

With demand for energy relentless, brands are launching initiatives focused on empowering a new subset of energy-efficient prosumers.
Sustainability
Have brain-computer interfaces come of age?

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.
Digital : Media : Gaming
Could these streaming platforms be the antidote to Netflix?

Big Ideas

Could these streaming platforms be the antidote to Netflix?

In order to offset the power of streaming giants such as Netflix and Amazon, alternative entertainment platforms are app...
Media : Entertainment : Youth
UBS wants to cater for the new population of Asian female billionaires

Big Ideas

UBS wants to cater for the new population of Asian female billionaires

Marina Lui, head of China WM, UBS Global Wealth Management, explains why brands need to pay more attention to Asia’s female high-net-worth individu...
Banking : Female Futures : Finance
Why big banks must scale down to remain relevant

Big Ideas

Why big banks must scale down to remain relevant

Anne Boden, founder and CEO of Starling Bank, explains why traditional banks need to scale down and embrace open APIs to remain relevant.
Finance : FinTech : Starling
The brands driving a circular approach to fashion

Big Ideas

The brands driving a circular approach to fashion

With fashion industry waste set to reach 148m tons annually by 2030, brands are innovating with commercial programmes that drive a circular economy...
Fashion : Sustainability : Circular Economy
How data-driven fabric will power the fashion industry

Big Ideas

How data-driven fabric will power the fashion industry

Janett Liriano, CEO of Loomia, on the innovations that will transform the fashion sector into an intuitive and responsive industry.
Blockchain : Fashion : Data
Hasna Kourda on how AI will drive more mindful purchasing

Big Ideas

Hasna Kourda on how AI will drive more mindful purchasing

The co-founder of the Save Your Wardrobe app explains why digitising our wardrobes will streamline consumption and help brands to hyper-personalise...
Fashion : Artificial Intelligence : Retail
Is neurocinema the future of entertainment?

Big Ideas

Is neurocinema the future of entertainment?

Director Richard Ramchurn, creator of The MOMENT, a film that changes based on audience attention levels, on the challenges and opportunities of mu...
Media : Interactive Entertainment : Far Futures
Video: How are male mindsets changing?

Big Ideas

Video: How are male mindsets changing?

Nine British men debate the changing face of masculinity in our insightful new film collaboration with director IGGYLDN.
New Masculinity : Identity : Gender
Bio-ink could radically change food labelling

Big Ideas

Bio-ink could radically change food labelling

Paul Yong and JJ Ismail, co-founders of Malaysian creative studio Aesthetid, discuss their project Honest Egg and how a preprogrammed ink has the p...
Food : Drink : Biotechnology
Football Innovation Debrief

Big Ideas

Football Innovation Debrief

As the World Cup approaches its climax, we look at the innovators defining football’s future, from stadium design to the wearables transforming tra...
Sports : Wellness : Entertainment
Self-tanning Market

Markets

Self-tanning Market

Negative associations with reality tv stars and unpredictable results have limited the market scope of fake tans, but new innovations in texture, s...
Beauty : Retail : Branding
How Detroit is reconstructing its future

Big Ideas

How Detroit is reconstructing its future

Hailed as the Comeback City, recent initiatives are not only rebuilding Detroit’s commercial potential, but also ensuring that the wider community ...
Retail : Automotive : Digital
How private aviation is broadening its appeal

Big Ideas

How private aviation is broadening its appeal

No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
Travel : Luxury : Retail
Why hotels must do more for disabled guests

Big Ideas

Why hotels must do more for disabled guests

Bespoke Hotels Group co-founder and chairman Robin Sheppard on making hotels aesthetically creative and inclusive for disabled people.
Travel : Hospitality : Interiors
Children’s Travel Market

Markets

Children’s Travel Market

Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Travel : Hospitality : Luxury
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