Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Christina Agapakis on the beauty to be found in biotech design

Ginkgo Bioworks’ creative director explains how bacteria can be genetically engineered to create sustainable products that hold an aesthetic as wel...

Fashion : Biotechnology : Product Design

Big Ideas

Wearables of the future could be made of biosmart materials

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab and how biodesign could be used to upg...

Puma : Wellbeing : Biodesign

Big Ideas

Joao Reginatto on how blockchain will shape the global economy

Joao Reginatto, European director of product and operations at cryptofinance company Circle, explains how blockchain and cryptotechnology will make...

Finance : Cryptocurrency : Blockchain

Big Ideas

Is the future of corner shops socially conscious retail?

Rachel Krupa, founder of The Goods Mart, on curating a new type of socially conscious convenience store that is driving positive change at a commun...

Convenience : Retail : Community

Big Ideas

What’s next for fermented food and drink?

With consumer interest in fermented food and drink growing exponentially, we identify five new product opportunities for those looking to enter th...

Food And Drink : Hospitality : Health And Wellness

Big Ideas

How can supermarkets cut down on plastic waste?

The strategies food and drink retailers can use to reduce their reliance on the material.

Retail : Food And Drink : Packaging

Big Ideas

Inspiration per square foot

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of creating inspirational spaces that ena...

Storefront Salvation : Retail

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...

Dadvertising : Advertising : New Masculinity

Big Ideas

The campaigns debunking male marketing myths

Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids polarising men i...

New Masculinity : Advertising : Fashion

Big Ideas

Fernando Desouches breaks down the new macho

Fernando Desouches, managing director of New Macho at BBD Perfect Storm, explains why brands need to help men regain the ‘power’ to be self-defining.

Branding : Marketing : New Masculinity

Big Ideas

Why it’s time for luxury fragrance to slow down

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the lux...

Luxury : Beauty : Retail

Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences

Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...

Design : Product Design : Interiors

Big Ideas

How AI inspectors could safeguard consumer expectations

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This mon...

Customer Experience : Far Futures : Scenario

Markets

Luxury Student Market

As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...

Luxury : Retail : Youth

Big Ideas

How upcycling is getting a luxurious makeover

Luxury brands are stepping into the circular economy with innovations that transform waste materials into covetable creations.

Luxury : Retail : Technology

Big Ideas

Why male strength is no longer about physique

Darren Barber, founder of Barber’s Gym and Boulder Club, discusses the changing attitudes to physical strength and masculinity.

Wellness : Fitness : New Masculinity

Markets

Emerging Youth: Nigeria

Misrepresented by politicians, young Nigerians are reclaiming a sense of national pride through movements that will drive the future of their country.

Youth : Fashion : New Masculinity

Markets

Money Market: Generation Z

A generation of pragmatists, Generation Z have a conservative approach to spending that is offset by a progressive view of financial technology.

Finance : Generation Z : Youth

Big Ideas

Dafe Oboro on changing attitudes among Nigeria’s youth

Lagos-based film-maker and photojournalist Dafe Oboro discusses his generation’s new-found sense of national pride and changing notions of masculin...

Youth : New Masculinity : Marketing

Big Ideas

Simon Isaacs on creating a digital world for Millennial dads

The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the world of digit...

Marketing : Retail : New Masculinity