Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Women’s Wealth Market: Part 1

Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...

Finance : Fintech : Philanthropy

Big Ideas

The top products from Cosmoprof 2018

From highlighting the importance of scalpcare to minimising the 12-step South Korean beauty regime, these were the most intriguing beauty solutions...

Beauty : Cosmoprof 2018 : Male Beauty

Markets

Emerging Youth: Japan

Young Japanese consumers are more realistic, conservative and risk-averse than their predecessors, and are rethinking what it means to grow up.

Youth : Culture : Wellness

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...

Youth : Entertainment : Advertising

Big Ideas

How manga and melancholy are defining China’s youth

Arnold Ma, the CEO of marketing agency Qumin, highlights youth subcultures, football fandom and the allure of hopelessness in China.

Youth : Digital : Culture

Markets

Alternative Education Market

As parents and institutions become increasingly frustrated by Silicon Valley’s attempts to disrupt the classroom, new educational models are emergi...

Youth : Wellness : Learning

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...

Digital : Gaming : Media

Big Ideas

The virtual, synthetic cocktails of the future

Scientific innovation is challenging the manufacturing, consumption and very definition of alcohol.

Drinks : Alcohol : Far Futures

Big Ideas

Branded Cities

With private enterprise increasingly usurping government as architects of the future metropolis, can we create a branded city that works for everyo...

Placemaking : Architecture : Urbanism

Markets

Synthetic Leather Market

Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.

Fashion : Apparel : Sustainability

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.

Finance : FinTech : Branding

Markets

eSports Market: Part 1

With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.

Digital : Sports : Gaming

Big Ideas

Brand Innovation Debrief: Reebok

With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.

Apparel : Retail : Fashion

Big Ideas

Tamar Daniel on taking a holistic approach to womenswear

The founder and CEO of Tuxe discusses how brands can bypass gimmicks to empower women.

Fashion : Apparel : Female Futures

Big Ideas

Atolla Skin Lab on scaling personalisation in skincare products

The co-founders of the MIT-based start-up Atolla Skin Lab explain why data-led products are the future of skincare.

Beauty : Technology : Customisation

Markets

Fragrance Market

The perfume market is changing as consumers continue to shun mass-market fragrances in favour of premium, niche scents.

Beauty : Luxury : Retail

Big Ideas

These beauty brands are changing the visual language of CBD oil

Brands are adopting a more sophisticated and nuanced visual language to sell their cannabidiol (CBD) and hemp products.

Beauty : CBD : Hemp

Big Ideas

IGGYLDN on capturing the complexity of black masculinity

In his work, the artist and film-maker examines uncertain definitions of masculinity.

Youth : Gender : Advertising

Big Ideas

Snøhetta on the opportunities for eco-hospitality in the Arctic

Zenul Khan, Snøhetta's senior architect, discusses the studio’s Svart hotel and designing sustainably for extreme environments.

Hospitality : Travel : Luxury

Markets

Millennial Family Travel Market

As more and more Millennials enter parenthood, they are not giving up on their thirst for travel or their desire for sustainable experiences.

Travel : Hospitality : Family

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